2 in 1 Laptops Companies

*Disclaimer: List of key companies in no particular order

The Competitive Landscape of 2-in-1 Laptops:

The 2-in-1 laptop market, a dynamic blend of traditional laptops and tablets, is experiencing explosive growth, driven by evolving user needs and technological advancements. This evolving landscape presents a fascinating battleground for established tech giants and emerging players alike.

Some of the 2-in-1 laptop companies listed below:

• Toshiba Corporation


• Lenovo Group Limited


• Acer Inc.


• Sony Corporation


• Dell Technologies


• HP Inc.


• Samsung Electronics Co. Ltd.


• Microsoft Corporation


• AsusTek Computer Inc.

Strategies Adopted by Key Players:

These established players are employing a multi-pronged approach to stay ahead. Premiumization, through high-end materials and innovative features, is a key focus. For example, HP's Spectre x360 boasts gem-cut edges and durable hinges, while Dell's XPS 13 2-in-1 prioritizes a bezel-less display and premium build quality. Additionally, diversifying offerings across screen sizes, operating systems (Windows, Android, ChromeOS), and detachable/convertible formats allows catering to specific user needs and preferences. Lenovo's Yoga series provides detachable options for tablet-like use, while Samsung's Galaxy Book line offers Android-powered 2-in-1s for the mobile-centric user.

Factors for Market Share Analysis:

• Price and Value Proposition: The market spans various price points, with premium offerings from Apple and Microsoft competing against more affordable options from Lenovo, HP, and Asus. Understanding the value proposition each player offers is crucial.


• Target Market and Brand Reputation: Different brands cater to specific user segments. Apple targets creatives and professionals, while Lenovo and HP focus on students and business users. Brand reputation plays a significant role, with established names holding an advantage.


• Innovation and Feature Differentiation: Players like Microsoft and Samsung stand out with innovative features like detachable screens and stylus compatibility. Offering unique functionalities can attract a loyal customer base.


• Channel and Distribution Strategies: Brands with strong online and offline presence, like Dell and HP, have an edge in reaching customers. Partnerships with retailers and distributors play a crucial role in market reach.

Emerging Players and Disruptive Trends:

• Chromebook Manufacturers: Acer, Asus, and HP are pushing premium Chromebooks that compete with traditional 2-in-1s on price, cloud-based functionality, and battery life. This segment is rapidly growing, especially in the education sector.


• Start-ups and Niche Players: Companies like CHUWI and Teclast offer budget-friendly 2-in-1s with decent specs, appealing to value-conscious consumers. These players can disrupt the market with innovative form factors and competitive pricing.


• Gaming-Focused 2-in-1s: Razer and ASUS ROG offer high-performance 2-in-1s with powerful GPUs and improved cooling, catering to a niche audience of gamers and content creators. This segment has the potential for further growth.

Latest Company Updates:

Jul. 12, 2023- HP launched its new 2-in-1 laptop, the Envy x360 15, for content creators in India. The laptop boasts a 13th Gen Intel processor and two display options, FHD & OLED. With its IMAX-supported display and AI-based Image Signal Processing, the Envy x360 15 offers Wi-Fi 6E and Bluetooth 5.2 support, two SuperSpeed USB Type-A ports, two Thunderbolt 4 ports, and a DisplayPort as connectivity options.

Jun. 15, 2023- South Korean electronics manufacturer LG launched Gram series laptops and Ultra PC in India. The 2023 LG Gram line-up includes LG Gram 2-in-1 (16T90R), LG UltraPC (16U70Q), LG Gram (17Z90R, 16Z90R, and 14Z90R), and LG Gram Style (14Z90RS). The LG Gram Style is offered in 14-inch screen size, while the LG Gram 2-in-1 and LG UltraPC come in 16-inch screen sizes.

Apr. 27, 2022- Dell introduced its new 2-in-1 laptop, the Latitude 9330. Dell claims it to be the best 2-in-1 business laptop to date. What makes it stand out is the collaboration touchpad, which includes keys to control audio and video in Zoom calls, among other things. However, unlike laptops with controls for things like this, it only works with Zoom.

Jan. 05, 2022- Lenovo launched its new Gen 8 2-in-1 laptop, Yoga 7i. With all the hallmarks of a good 2-in-1 laptop, like a clean design and a great keyboard, the new Lenovo Yoga 7i bets big on performance. The Lenovo Yoga 7i has an appealing design and comes in trend colors like the Tidal Teal and Storm Grey color options. Lenovo's Yoga line of laptops revolutionizes the 2-in-1 concept and, now in its 8th generation, has refined it further. However, it struggles with a dim display, the part of the laptop that is supposed to be the strongest sell in a 2-in-1 laptop.