Market Research Future (MRFR) has published on the “Global Protein Energy Drinks Market”.

The Protein Energy Drinks market is estimated to register a CAGR of 6.00% during the forecast period of 2024 to 2032.

MRFR recognizes the following companies as the key players in the global Protein Energy Drinks market— Glanbia PLC, MusclePharm, Abbott, CytoSport, Inc., Iovate Health Sciences International Inc., QuestNutrition, THE BOUNTIFUL COMPANY, AMCO Proteins, NOW Foods, Transparent Labs, WOODBOLT DISTRIBUTION LLC, Dymatize Enterprises LLC, and JymSupplementScience.com.

Market Highlights

The global Protein Energy Drinks market is accounted to register a CAGR of 6.00% during the forecast period and is estimated to reach USD 1128832.5 billion by 2032.

The market is expanding as a result of an increase in awareness-raising initiatives on nutrition, obesity risks, and the value of a balanced diet. The execution of numerous government programs encouraging healthy lives is also a factor in the market's expansion. Additionally, the ease with which RTD protein energy drinks can satisfy dietary protein needs is contributing to their popularity. Alongside this rise, there have been substantial regulatory concerns-related issues. Market expansion may be impacted by strict laws that are enforced by different agencies.

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Segment Analysis

The global Protein Energy Drinks market has been segmented based on Product, Source and Distribution Channel.

On the basis of product, the market is segmented into Protein Powder, Protein Bars, Ready to Drink and Other. The protein powder segment was attributed to holding the largest market share in 2023. This is due to the rising demand from professional athletes, bodybuilders, and recreational exercisers.

Based on source, the global Protein Energy Drinks market has been segmented into Animal Source and Plant Source. The animal source segment was expected to hold the largest market share in 2023. This is because it quickly supplies the muscles with essential nutrients and is easily absorbed by the body.

Based on distribution channel, the global Protein Energy Drinks market has been segmented into Supermarkets & Hypermarkets, Online Stores, and Direct to Customers (DTC) and Others. The supermarkets & hypermarkets segment was expected to hold the largest market share in 2023. This is because they offer a choice of products that satisfy a broad range of dietary needs and preferences.

Regional Analysis

The global Protein Energy Drinks market, based on region, has been divided into North America, Europe, Asia-Pacific, and Rest of the World. North America consists of the US and Canada. The Europe Protein Energy Drinks market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The Protein Energy Drinks market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Protein Energy Drinks market comprises the Middle East, Africa, and Latin America.

The largest market share for Protein Energy Drinks was maintained by the North American regional sector. This increase is due to the increasing awareness among the general public about the benefits of protein and health-conscious eating, which is driving a substantial demand for RTD protein beverages in North America. Additionally, customers' increasing purchasing power, which enables them to spend money on high-end health and wellness items, is driving market expansion. Further supporting the market expansion is the area's well-developed retail infrastructure, which includes supermarkets, hypermarkets, and internet platforms, which makes it easier for consumers to get and distribute these beverages.

Moreover, the Europe market has been persistently growing over the forecast period because of a number of factors, including the growing emphasis on healthy living, the expanding trend of preventive health care, and the rising demand for protein supplements. The Europe market is anticipated to show respectable growth throughout the forecast period.

Additionally, Asia Pacific has seen a steady rise in the market for protein supplements. This can be linked to a number of things, including the increased interest in fitness and health, the understanding of the significance of protein consumption, and the rise in lifestyle disorders. There are many different types of people living in the Asia Pacific region, and a sizable percentage of them are vegetarians or vegans. As a result, there is now a greater need for plant-based protein supplements, including rice, pea, and soy protein.

Furthermore, the rest of the world's Protein Energy Drinks market is divided into the Middle East, Africa, and Latin America. This growth is attributed to an increase in awareness-raising initiatives on nutrition, obesity risks, and the value of a balanced diet. Government support, a rise in investor interest, and the viability of the technology in the sector are all contributing factors to the market expansion.

Key Findings of the Study

• The global Protein Energy Drinks market is expected to reach USD 1128832.5 billion by 2032, at a CAGR of 6.00% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market due to the increased interest in fitness and health in the region.


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  Based on distribution channel, the supermarkets & hypermarkets segment was expected to hold the largest market share in 2023.
  


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  Glanbia PLC, MusclePharm, Abbott, CytoSport, Inc., Iovate Health Sciences International Inc., QuestNutrition, THE BOUNTIFUL COMPANY, AMCO Proteins, NOW Foods, Transparent Labs, WOODBOLT DISTRIBUTION LLC, Dymatize Enterprises LLC, and JymSupplementScience.com are the key market players.