Report Details:
15 Companies Covered
128 Pages
Market Research Future (MRFR) has published a cooked research report on the “Global Oats Market” that contains information from 2019 to 2035.
The Oats Market is estimated to register a CAGR of 5.11% during the forecast period of 2025 to 2035.
MRFR recognizes the following companies as the key players in the Global Oats Market: Quaker Oats (US), General Mills (US), Kellogg’s (US), Nestlé (CH), Post Holdings (US), Bob’s Red Mill (US), Grain Millers (US), Agro Tech Foods (IN), and Oatly (SE).
Oats Market Highlights
The Global Oats Market is expected to register a CAGR of 5.11% during the forecast period and is estimated to reach USD 14.0 Billion by 2035.
The market is witnessing strong growth driven by the rising consumer inclination toward nutritious, high-fiber foods that support heart health and weight management. Oats are increasingly viewed as a functional and versatile food ingredient, used in breakfast cereals, snacks, bakery products, and beverages. The increasing adoption of plant-based diets and growing awareness regarding sustainable agriculture are key factors supporting market expansion.
Oats are rich in antioxidants, vitamins, and beta-glucan fibers, contributing to various health benefits, including improved cholesterol levels and digestive health. As global health awareness rises, consumers are actively seeking clean-label, organic, and non-GMO oat products. The market is further stimulated by innovations in oat-based offerings such as ready-to-eat oatmeal, oat milk, protein bars, and gluten-free variants.
Technological advancements in food processing and packaging have improved the shelf life and convenience of oat-based products, making them appealing to busy consumers. Additionally, sustainability trends have led to an increased preference for organic oats cultivated using eco-friendly farming methods. These developments align with growing consumer interest in ethically sourced and environmentally responsible food products.
Segment Analysis
The Global Oats Market is segmented based on Product Type, Application, Form, End Use, and Region.
Based on Product Type, the market is categorized into Whole Oats, Rolled Oats, Steel-Cut Oats, and Instant Oats. Among these, Whole Oats held the largest share in 2024 due to their high nutritional value and versatility in cooking. However, Instant Oats are projected to grow at the fastest rate during the forecast period, driven by increasing consumer demand for convenient and quick-to-prepare breakfast options.
By Application, the market is segmented into Food and Beverage, Animal Feed, Pharmaceuticals, and Cosmetics. The Food and Beverage segment dominates the market, supported by growing demand for healthy and functional foods. The Animal Feed segment is the fastest growing, as the use of oats as a natural feed ingredient gains traction in the livestock industry.
Based on Form, the market is classified into Granules, Flakes, Powder, and Coarse. Among these, Flakes hold the largest market share, widely used in breakfast cereals and snack products. The Powder form is expected to witness the highest growth rate, driven by its increasing use in health supplements and functional beverages.
By End Use, the market is divided into Household, Food Service, Bakery, and Cereal Production. The Household segment accounted for the largest share in 2024, fueled by increasing consumer focus on home-cooked, healthy meals. The Food Service segment is projected to grow rapidly as restaurants, cafés, and quick-service chains incorporate oat-based meals and beverages into their menus.
Regional Analysis
The Global Oats Market is segmented by region into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.
North America holds the largest market share (approximately 45%) and is expected to maintain its dominance throughout the forecast period. The growth is driven by high health awareness, widespread consumption of oat-based breakfast products, and strong brand presence from companies like Quaker Oats and General Mills. The U.S. remains the key contributor to regional revenue, supported by regulatory encouragement for whole grain consumption.
Europe accounts for nearly 30% of the global market share, led by countries such as Germany, the UK, and France. Rising adoption of plant-based diets and stringent regulations promoting whole grains and sustainability practices are driving market growth.
Asia-Pacific is the fastest-growing regional market, projected to expand significantly over the next decade. Increasing urbanization, a growing middle-class population, and the rising adoption of healthy eating habits—especially in India, China, and Australia—are fueling demand. The region also benefits from the increasing availability of locally produced and imported oat-based products.
Middle East & Africa and South America are emerging markets showing promising potential. Rising health awareness, an expanding retail sector, and product innovation in the breakfast and snack categories are expected to support growth in these regions.
Key Findings of the Study
- The Global Oats Market is projected to reach USD 14.0 Billion by 2035, at a CAGR of 5.11% during the forecast period.
- North America held the largest market share in 2024, while Asia-Pacific is expected to be the fastest-growing regional market.
- Based on Product Type, Whole Oats dominated the market in 2024, whereas Instant Oats are expected to exhibit the fastest growth.
- Based on Application, Food and Beverage accounted for the largest share, while Animal Feed is emerging rapidly.
- Key market players include Quaker Oats, General Mills, Kellogg’s, Nestlé, Post Holdings, Bob’s Red Mill, Grain Millers, Agro Tech Foods, and Oatly.