Non Potato Veggie Chips Market is predicted to reach USD 6.980 billion at a CAGR of 5.00% during the forecast period 2023-2032

Market Research Future (MRFR) has published on the “Global Non Potato Veggie Chips Market”.

The Non-Potato Veggie Chips market is estimated to register a CAGR of 5.00% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global Non-Potato Veggie Chips market— General Mills Inc., Beanitos, Scrubby’s, JicaChips, Yum Yum, Sensible Portions Trafo, PepsiCo, Siete Family Foods, Bare Snacks, Synder’s-Lance.

Market Highlights

The global Non-Potato Veggie Chips market is accounted to register a CAGR of 5.00% during the forecast period and is estimated to reach USD 6.980 billion by 2032.

The market for non-potato veggie chips is experiencing notable growth as consumers increasingly seek healthier snack options. These chips, often made from a variety of vegetables such as beets, carrots, and kale, appeal to health-conscious individuals looking for alternatives to traditional potato chips. The market is characterized by a focus on natural and minimally processed ingredients, catering to consumers seeking clean-label snacks. Additionally, the use of innovative flavors and packaging designs contributes to the market's dynamism, as non-potato veggie chips continue to gain popularity as a tasty and nutritious snack choice.

Segment Analysis

The global Non-Potato Veggie Chips market has been segmented based on source, flavors and end use.

On the basis of sources, the market is segmented into Root Vegetable Chips, Leafy Vegetable Chips and Others. The root vegetable chips segment was attributed to holding the largest market share in 2022, due to their unique and appealing flavor profiles.

Based on flavors, the global Non-Potato Veggie Chips market has been segmented into Classic Salty, Barbecue, Cheese, Salt & Pepper, Cheese & Onion, Jalapeno and Others. The classic salty segment was expected to hold the largest market share in 2022, as it remains a timeless and universally appealing taste profile.

Based on end use, the global Non-Potato Veggie Chips market has been segmented into Household, Food service and Others. The household segment was expected to hold the largest market share in 2022, due to the rising demand for convenient and healthier snack options for at-home consumption.

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Regional Analysis

The global Non-Potato Veggie Chips market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe Non-Potato Veggie Chips market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The Non-Potato Veggie Chips market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Non-Potato Veggie Chips market comprises of Middle East, Africa, and Latin America.

The largest market share for Non-Potato Veggie Chips was maintained by the North American regional sector. This increase is attributed to a growing emphasis on healthier eating habits, with consumers seeking nutritious and flavorful alternatives to traditional potato snacks. Increased awareness of the nutritional benefits associated with various vegetables used in these chips, coupled with a rising demand for plant-based and gluten-free options, further fuels market growth. Additionally, innovative marketing strategies and the introduction of diverse vegetable chip varieties contribute to the expanding popularity of Non-Potato Veggie Chips in the region.

Moreover, the Europe market has been persistently growing over the forecast period. The demand for Non-Potato Veggie Chips is driven by a growing consumer preference for healthier snacking options, emphasizing the nutritional benefits and unique flavors offered by vegetable-based chips. Additionally, increasing awareness of sustainability and a desire for diverse, plant-based alternatives contribute to the rising popularity of Non-Potato Veggie Chips in the European market.

Additionally, Asia Pacific is anticipated to experience the quickest growth over the forecast period due to a growing emphasis on healthy snacking choices and an increasing awareness of the nutritional benefits associated with consuming a diverse range of vegetables. As consumers in Asia-Pacific embrace wellness trends, the demand for flavorful, vegetable-based alternatives to traditional snacks has risen.

Furthermore, the rest of the world's Non-Potato Veggie Chips market is divided into the Middle East, Africa, and Latin America. This growth is attributed to an increasing consumer awareness of health and wellness, with a growing preference for nutritious and flavorful snacks. The region's diverse consumer base is embracing non-potato veggie chips as a tasty alternative.

Key Findings of the Study

• The global Non-Potato Veggie Chips market is expected to reach USD 6.980 billion by 2032, at a CAGR of 5.00% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market due to a growing health-conscious consumer base seeking flavorful and nutritious snack alternatives.


• Based on source, the root vegetable chips segment was attributed to holding the largest market in 2022, with an approximate market share of 45–50%.


• General Mills Inc., Beanitos, Scrubby’s, JicaChips, Yum Yum, Sensible Portions Trafo, PepsiCo, Siete Family Foods, Bare Snacks, Synder’s-Lance.