Mezcal Market Outlook and Opportunities in Grooming Regions with Forecast 2027 :

April 2020, MRFR Press Release/- Market Research Future has published a Research Report on the Global Mezcal Market.

Market Forecast

The Global Mezcal Market size is estimated to reach USD 1,136.52 million by 2027 and is anticipated to register a CAGR of 11.3% between 2020 and 2027. The demand for the mezcal market is increasing owing to the rising preference for premium alcohol consumption across the globe. Furthermore, the younger population across the world is inclining towards the consumption of beverages having authentic flavors. This is triggering the growth of the mezcal market. Increasing disposable income coupled with the development of organized retail store chains across emerging economies is also adding towards its growth. Although, mezcal being a regional beverage, it forayed across the world as a result of globalization and commercialization.

Mezcal production is only legalized in seven states of Mexico with the presence of numerous small and medium producers. However, off-late, key alcohol manufacturers have witnessed a tremendous spike in mezcal consumption across the globe. This has resulted in a series of strategic partnerships through mergers and acquisitions of these small Mexican mezcal producers to commercialize mezcal beverage across the globe. For instance, the acquisition of super-premium alcohol brands Montelobos Mezcal and the Ancho Reyes liqueur by Davide Campari-Milano S.p.A. Furthermore, acquisition of Ilegal Mezcal, a Guatemala based mezcal manufacturer by Bacardi Ltd. Such strategic acquisitions are anticipated to create a significant growth impact on the mezcal market during the forecast period.

Market USP

The shift in consumer taste and preference towards consumption of premium alcoholic drink

Growth Opportunities in the Market

  • Affordability of Joven Mezcal: Joven mezcal dominated the overall mezcal market in 2019 and is further anticipated to grow during the forecast period. Joven is relatively less expensive compared to reposado and Anejo. Long fermentation processes of reposado and Anejo make it more expensive

  • Store-Based Distribution Channels dominates the sale of Mezcal across the globe: The store-based segment is projected to register the higher growth rate during the forecast period. A strong network of distribution channels across supermarkets & hypermarkets and specialty stores has resulted in the dominance of store-based distribution channels.

Key Players

  • Davide Campari-Milano S.p.A.

  • Bacardi Ltd.

  • Craft Distillers

  • Familia Camarena Tequila

  • Brown-Forman Corporation

  • Diageo Plc.

  • Pernod Ricard

  • William Grant & Sons Ltd

  • Rey Campero

  • El Silencio Holdings