Growing interest in professional massage therapists and advancement in technology are expected to drive market expansion in the near future at a CAGR of 10.80% during the forecast period 2023 to 2032

Market Research Future (MRFR) has published a cooked research report on the “Global Massage equipment market” that contains information from 2018 to 2032. The Massage equipment market is estimated to register a CAGR of 10.80% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global Massage equipment market— Beurer, Panasonic Corporation, LG Electronics Inc., OSIM International Pte. Ltd., MedMassager, Dr. Physio, LURACO Technologies Corporation, HoMedics, Zyllion, Shenzhen Relcare Electronics, RoboTouch, Samsung Electronics Co., Ltd., JSB WELLNESS, Omron Corporation, Medisana GmbH and others

Market Highlights

The global massage equipment market is accounted to register a CAGR of 10.80% during the forecast period and is estimated to reach USD 18.8 Billion by 2032.

The massage equipment market offers a range of devices for therapeutic and relaxation purposes. From handheld massagers to electric massage chairs, these products target stress relief, pain management, and wellness. The market's growth is driven by rising health consciousness and the demand for at-home relaxation solutions worldwide.

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Segment Analysis

The global massage equipment market has been segmented based type, product, end user and distribution channel.

On the basis of type, the market is segmented into electric and non electric. The electric segment dominated the market in 2022. Technology for electric massage equipment is continually developing, leading to more advanced and effective items.

Based on product, the global massage equipment market has been segmented into back and body massagers, leg and foot massagers, neck and shoulder massagers, head massagers and others. The neck and shoulder massagers segment dominated the market in 2022. Stress and tension can be effectively relieved using neck and shoulder massagers.

Based on end user, the global massage equipment market has been segmented into residential and commercial. The commercial segment dominated the market in 2022. The therapeutic advantages of massage for patients are becoming more and more recognized by medical specialists.

Based on distribution channel, the global massage equipment market has been segmented into hypermarket and supermarket, specialty store, online sales channel and others. The hypermarket and supermarket category generated the most income in 2022. These massive retailers take great pleasure in offering a variety of products, including various brands, models, and price ranges of massage equipment.

Regional Analysis

The global massage equipment market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe Massage equipment market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The Massage equipment market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Massage equipment market comprises of Middle East, Africa, and Latin America.

The North America massage equipment market dominated this market in 2022 (45.80%). Locals are getting increasingly concerned with their health and searching for methods to preserve their mental and physical welfare. Tools for massage therapy are in higher demand as a means of stress relief and relaxation as a result of greater awareness.

Moreover, the Europe market has been persistently growing over the forecast period. Wellness tourism has a big impact because countries like Germany, Austria, and Italy are well recognized for their spa cultures. The strong value placed on relaxation and wellness in this culture drives demand for massage equipment both in spa settings and for use at home.

From 2023 to 2032, the Asia-Pacific massage equipment market is anticipated to experience the quickest CAGR growth. The growing middle class in APAC countries like China and India is causing an increase in discretionary money. As people have more money for relaxation and health maintenance, they are more inclined to buy wellness products like massage equipment.

Furthermore, the rest of the world's Massage equipment market is divided into the Middle East, Africa, and Latin America. In Latin America, the massage equipment market is witnessing increased interest. With a focus on well-being and self-care, the region adopts various massage devices, including handheld massagers and chairs, for stress relief and relaxation. Growing health awareness and changing consumer preferences contribute to the market's expansion across the region.

Key Findings of the Study

• The global massage equipment market is expected to reach USD 18.8 Billion by 2032, at a CAGR of 10.80% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market due to increased discretionary income.


• Based on distribution channel, the hypermarket and supermarket segment was attributed to holding the largest market in 2022.


• Beurer, Panasonic Corporation, LG Electronics Inc., OSIM International Pte. Ltd., MedMassager, Dr. Physio, LURACO Technologies Corporation, HoMedics, Zyllion, Shenzhen Relcare Electronics, RoboTouch, Samsung Electronics Co., Ltd., JSB WELLNESS, Omron Corporation, Medisana GmbH and others