Growing consumer awareness and preference for natural and organic ingredients and demand for products offering skin and hair benefits without harmful chemicals, is expected to drive market expansion in the near future

Market Research Future (MRFR) has published a cooked research report on the “Global Herbal beauty products Market” that contains information from 2018 to 2032. The herbal beauty products market is estimated to register a CAGR of 7.20% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global herbal beauty products market— Weleda AG; ; Marc Anthony Cosmetics, Inc.;Bio Veda Action Research Co.; Arbonne International, LLC; Klienz Herbal Pvt. Ltd.; The Himalaya Drug Company; Vasa Global Cosmetics; Shahnaz Ayurveda Pvt. Ltd; Lotus Herbals Limited Hemas Holdings PLC.

Market Highlights

The global herbal beauty products market is accounted to register a CAGR of 7.20% during the forecast period and is estimated to reach USD 190.3 billion by 2032.

The growing consumer awareness and preference for natural and organic ingredients, along with the demand for products offering skin and hair benefits without harmful chemicals, are significant market drivers for the market. Moreover, the beauty movement emphasizes on the transparency in product labeling and the avoidance of harmful or controversial ingredients. Consumers are drawn to herbal beauty products because they believe in the efficiency of natural compounds for addressing various concerns. Further, the growing environmental consciousness and implementation of guidelines and certifications for natural and organic cosmetics.

Segment Analysis

The global herbal beauty products market has been segmented based on product, distribution channel and end user.

On the basis of product, the market is segmented into Skin Care, Hair Care, Fragrance and Others. The skin care segment was attributed to holding the largest market share in 2022, owing to the rising awareness of the benefits offered by the herbal products.

Based on distribution channel, the global herbal beauty products market has been segmented into Hypermarkets, Pharmacy & Drug Stores, E-Commerce and Others. The hypermarket segment was expected to hold the largest market share in 2022, as the hypermarkets has effective representation of trade offering several advantages for herbal products.

Based on end user, the global herbal beauty products market has been segmented into Men and Women. The women segment was expected to hold the largest market share in 2022, as women spends more on their care routine than men.

Regional Analysis

The global herbal beauty products market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe herbal beauty products market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The herbal beauty products market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World herbal beauty products market comprises of Middle East, Africa, and Latin America.

The largest market share for herbal beauty products was maintained by the North American regional sector. The North American consumers have a strong preference for natural and organic beauty products. The region pertains a well-established regulatory bodies overseeing cosmetics and personal care products, this provides consumers with confidence in the quality and safety of herbal beauty products available in the market. further, the presence of diverse population includes a wide range of ethnicities and skin types, demanding for herbal beauty products that cater to various skin and hair needs. The growing health consciousness and environmental awareness have led the region’s consumers to look for healthier and more eco-friendly products.

Moreover, the Europe market has been persistently growing over the forecast period. Growing environmental awareness and the enactment of stringent environmental laws are driving the market for herbal beauty products. The expansion of market is driven by the increasing consumer preference for natural and herbal products and improved access to herbal ingredients from around the world.

Additionally, increasing demand for natural and herbal beauty products in Asia Pacific region, with its rich history of traditional herbal remedies has boosted the market growth in the region. Further, the economic growth and increasing disposable income in several countries of the region have led to greater spending on personal care and beauty products. Furthermore, the Asian beauty like K-Beauty and J-Beauty have gained global popularity, these trends often emphasize natural and herbal ingredients.

Furthermore, the rest of the world's herbal beauty products market is divided into the Middle East, Africa, and Latin America. This growth is attributed to the region's rising preference for natural and organic beauty products. Government support, a rise in investor interest, and the viability of the technology in the sector are all contributing factors to the market expansion.

Key Findings of the Study

• The global herbal beauty products market is expected to reach USD 190.3 billion by 2032, at a CAGR of 7.20% during the forecast period.


• The Asia Pacific region accounted for the fastest-growing global market due to growing consumer awareness and preference for natural and organic ingredients and demand for products offering skin and hair benefits without harmful chemicals.


• Based on distribution channel, the hypermarket segment was attributed to holding the largest market in 2022, with an approximate market share of 45–65%.


• Weleda AG; ; Marc Anthony Cosmetics, Inc.;Bio Veda Action Research Co.; Arbonne International, LLC; Klienz Herbal Pvt. Ltd.; The Himalaya Drug Company; Vasa Global Cosmetics; Shahnaz Ayurveda Pvt. Ltd; Lotus Herbals Limited Hemas Holdings PLC.