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Herbal Beauty Products Market Research Report: Information By Product (Skin Care, Hair Care, Fragrance and Others), By End User (Men and Women) By Distribution Channel (Hypermarkets, Pharmacy & Drug Stores, E-Commerce and Others) And By Region (North America, Europe, Asia-Pacific, And The Rest Of The World) –Market Forecast Till 2032


ID: MRFR/CR/10792-HCR | 128 Pages | Author: Snehal Singh| April 2024

Global Herbal Beauty Products Market Overview

Herbal Beauty Products Market Size valued at USD 101.8 Billion in 2022. The Herbal Beauty Products market industry is projected to grow from USD 109.1 Billion in 2023 to USD 190.3 Billion by 2032, exhibiting a compound yearly growth rate (CAGR) of 7.20% during the forecast period (2023 - 2032). Growing consumer awareness and the preference for natural and organic ingredients and demand for products offering skin and hair benefits without harmful chemicals or synthetic additives are the key market drivers enhancing the growth of market.


Global Herbal Beauty Products Market Overview


Source: The Secondary Research, Primary Research, MRFR Database and Analyst Review


Herbal Beauty Products Market Trends

  • Growing consumer awareness and the preference for the natural and organic ingredient is driving the growth of market


Market CAGR for herbal beauty products is being driven by the growing consumer awareness and preference for natural and organic ingredients in cosmetic and skincare products. Consumers are becoming more health-conscious and aware environmentally. They are concerned about the potential side effects of synthetic chemicals in beauty products and the impact of conventional cosmetics on the environment, thus seeking safer and more eco-friendly alternatives. Herbal beauty products are often perceived as safer and gentler on the skin compared to products containing synthetic ingredients.


Additionally, many consumers believe that natural ingredients are less likely to cause allergies, skin irritations, and other adverse reactions. They also trust that herbal products provide genuine skincare benefits. The Clean Beauty movement emphasizes transparency in product labeling and the avoidance of harmful ingredients. Herbal beauty products align with these principles by using plant-based, recognizable ingredients. Consumers are increasingly seeking products with “clean” labels and fewer artificial additives. Further, the influence of social media and beauty influencers has significantly impacted consumer preferences. Influencers often promote natural and herbal skincare regimens, which has led to increased consumer interest in herbal products. Consumers are exposed to product recommendations and reviews, driving demands. Herbal beauty products often incorporate ingredients with traditional medicinal or wellness properties.


Further, the regulatory bodies in various regions have recognized the appeal of herbal beauty products and have implemented guidelines and certifications for natural and organic cosmetics. This has instilled confidence in consumers regarding the quality and authenticity of herbal products. Continuous innovation in herbal beauty products has expanded the range of available options. Manufacturers are developing advanced formulations with therapeutic properties of herbs and botanicals for improved skincare and haircare. Improved access to herbal ingredients from around the world has enabled manufacturers to create diverse and effective herbal Beauty product lines. This globalization has broadened the scope of herbal beauty products in the market. The traditional remedies and practices from various cultures continue to influence beauty routines. Consumers are often drawn to products rooted in cultural traditions, including specific herbs and botanicals. Thus driving the Herbal Beauty Products market revenue.


Herbal Beauty Products Market Segment Insights

Herbal Beauty Products Product Insights


The Herbal Beauty Products market segmentation, based on product, includes Skin Care, Hair Care, Fragrance and Others. The skin care segment dominated the market, accounting for the largest market revenue. Herbal beauty products improve the skin texture and give a glow to the skin, minimize acne, slow down aging and clear fine lines. The rise of this segment is because of the rising awareness of the benefits of these herbal products. The good amount of disposable income and rising demand for cosmetics in developed and developing countries are anticipated to boost the segment growth. The hair care category is the fastest growing in the market of herbal beauty products.


Herbal Beauty Products Distribution Channel Insights


The Herbal Beauty Products market segmentation, based on distribution channels, includes Hypermarkets, Pharmacy and drug Stores, E-Commerce and Others. The hypermarket segment dominates the market, as it is anticipated to be the most profitable source of sales and generate high revenue when compared to other distribution channels. These stores have effective trade representatives, which can offer competitive advantages for herbal products. There is a rise in herbal sales via hypermarkets owing to the high quality of services provided and the advantages of the products explained by trained representatives.


Herbal Beauty Products End User Insights


The Herbal Beauty Products market segmentation, based on end users, includes Men and Women. The women category had the largest market revenue due to the growing awareness among women about personal hygiene and self-grooming. Women spend a huge amount on their care throughout their lifetime compared to what men spend on their skin and hair. Several manufacturer have launched new products in the market targeting women customers. Further, various luxury beauty natural brands are entering the herbal beauty products category to offer chemical-free and natural products to women who know about the benefits of these products. The growing utilization of body and bath items and skin care product will fuel the market growth.


Figure 1: Herbal Beauty Products Market by End User, 2022 & 2032 (USD Billion)


Herbal Beauty Products Market by End User, 2022 & 2032


Source: The Secondary Research, Primary Research, MRFR Database and Analyst Review


Herbal Beauty Products Regional Insights


By region, the study gives market insights into the North America, Europe, Asia-Pacific and the Rest of the World. The North American Herbal Beauty Products market area dominates the market as the region has shown a strong inclination toward natural and organic beauty products. Further, the clean beauty movement, which emphasizes ingredient transparency and the avoidance of harmful or controversial substances, has gained significant traction in the region. Also, the robust regulatory frameworks and the influence of social media boost the market growth in this region.


Further, the prime countries studied in the market report are The US, Canada, Germany, France, the UK, Italy, Spain, Japan, China, India, Australia, South Korea, and Brazil.


Figure 2: HERBAL BEAUTY PRODUCTS MARKET SHARE BY REGION 2022 (USD Billion)


HERBAL BEAUTY PRODUCTS MARKET SHARE BY REGION 2022


Source: The Secondary Research, Primary Research, MRFR Database and Analyst Review


Asia Pacific Herbal Beauty Products market accounts for the second-largest market share due to the cultural traditions and historical practices playing a pivotal role, the rise in the health and wellness consciousness, and the presence of rich biodiversity allowing for a wide variety of indigenous herbs and botanicals. Further, China’s Herbal Beauty Products market held the largest market share, and the Indian Herbal Beauty Products market was the rapid-growing market in the Asia Pacific region.


The European Herbal Beauty Products Market is expected to rise at a rapid CAGR from 2023 to 2032. This is due to growing awareness of a healthy lifestyle, the rise of the clean beauty movements and strict regulations on cosmetics and personal care products. Moreover, the UK's Herbal Beauty Products market held the largest market share, and the German Herbal Beauty Products market was the fastest-growing market in the European region.


Herbal Beauty Products Key Market Players & Competitive Insights

Leading market players are investing hugely in research and development in order to expand their product lines, which will help the Herbal Beauty Products market grow even more. Market players are also undertaking a variety of strategic activities to spread their footprint, with important market developments including mergers and acquisitions, new product launches, contractual agreements, higher investments, and collaboration with other organizations. To spread and survive in a more competitive and rising market climate, the Herbal Beauty Products industry must offer cost-effective items.


Manufacturing locally to reduce the operational costs is one of the key business tactics used by the manufacturers in the Herbal Beauty Products industry to benefit clients and grows the market sector. In recent years, the Herbal Beauty Products industry has offered some of the most significant advantages to cosmetics. Major participants in the Herbal Beauty Products market, including Weleda AG; Bio Veda Action Research Co.; Arbonne International, LLC; Klienz Herbal Pvt. Ltd.; The Himalaya Drug Company; Vasa Cosmetics; Shahnaz Ayurveda Pvt. Ltd; Lotus Herbals Limited; Inc.; Hemas Holdings PLC, Marc Anthony Cosmetics, and others are trying to increase market demand by investing in the research and development operations.


AIMIL Pharmaceuticals is an Indian pharmaceutical company that specializes in traditional and Ayurvedic medicines. Founded in the year 1984 and headquartered in New Delhi, India, primarily emphasizes the research, development and manufacturing of herbal and Ayurvedic medicines, as well as natural healthcare products. The company invests in research and development to create innovative herbal and Ayurvedic formulations. It offers a diverse product portfolio, including herbal remedies for various health conditions, dietary supplements, wellness products and herbal cosmetics. In November 2021, the Fragrance and Flavour Development Centre associated with Delhi-based AIMIL Pharma in order to develop beauty products in line with the Union government's push for applying in food and beauty products. The product Ayouthveda has been developed by adding time-tested herbs also utilized in medicines.


Lotus Herbals is an Indian-based company that specializes in the manufacturing and the marketing of a wide range of herbal and natural skincare, cosmetics and personal care products. The company was founded in the year 1993 and headquartered in Noida, Uttar Pradesh, India. The company is known for its extensive portfolio of herbal and natural beauty and personal care products. The company offers skincare products, cosmetics, sunscreens, haircare products and more. In March 2021, the company chose the direct-to-consumer route for capitalizing on the growing e-commerce market of India. The products of the company can be purchased through a brand website or other online marketplaces. This will assist the company in attracting millennial and GenZ customers, who are avid online shoppers.


Key Companies in the Herbal Beauty Products market include



  • Weleda AG

  • Bio Veda Action Research Co.

  • Arbonne International, LLC

  • Vasa Cosmetics

  • Klienz Herbal Pvt. Ltd.

  • The Himalaya Drug Company

  • Shahnaz Ayurveda Pvt. Ltd

  • Lotus Herbals Limited

  • Marc Anthony Cosmetics, Inc.

  • Hemas Holdings PLC


Herbal Beauty Products Industry Developments


June 2022: A new equity campaign was launched by Himalaya, which encourages customers of all ages to prioritize health and wellness. The campaign brings to life the 'Wellness in Every Home, Happiness in Every Heart' vision of Himalaya.


January 2022: Solace Nutrition, based in US, a medical nutrition company, bought the R-Kane Nutritionals' assets for an unknown amount. This asset acquisition enables Solace Nutrition in order to synergy between both brands, boost the growth, and establish a its position in an adjacent nutrition sector. The R-Kane Nutritionals is a firm established in the United States that specializes in high-protein meal replacement products for weight loss.


March 2021: With Lotus Botanicals, Lotus Herbals entered the clean beauty category, which has a range of chemical-free skin and the hair care products. The brand is positioned in the D2C category in order to tap into the growing e-commerce industries of India.


Herbal Beauty Products Market Segmentation

Herbal Beauty Products Product Outlook



  • Skin Care

  • Hair Care

  • Fragrance

  • Others


Herbal Beauty Products End User Outlook



  • Men

  • Women


Herbal Beauty Products Distribution Channel Outlook



  • Hypermarkets

  • Pharmacy & Drug Stores

  • E-Commerce

  • Others


Herbal Beauty Products Regional Outlook



  • North America

  • US

  • Canada

  • Europe

  • Germany

  • France

  • UK

  • Italy

  • Spain

  • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Attribute/Metric Details
Market Size 2022 USD 101.8 Billion
Market Size 2023 USD 109.1 Billion
Market Size 2032 USD 190.3 Billion
Compound Annual Growth Rate (CAGR) 7.20% (2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, The Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Product, End User, Distribution Channel, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, Germany, France, UK, Italy, Spain, Japan, China, India, Australia, South Korea, and Brazil
Key Companies Profiled Weleda AG; Arbonne International, Bio Veda Action Research Co.; LLC; Vasa Cosmetics; The Himalaya Drug Company; Shahnaz Ayurveda Pvt. Ltd; Lotus Herbals Limited; Klienz Herbal Pvt. Ltd.; Marc Anthony Cosmetics, Inc.; Hemas Holdings PLC
Key Market Opportunities Demand for products offering skin and hair benefits without harmful chemicals or synthetic additives.
Key Market Dynamics Growing consumer awareness and the preference for natural and organic ingredients.


Frequently Asked Questions (FAQ) :

Herbal Beauty Products market size valued at USD 101.8 Billion in 2022.

The market is foreseen to rise at a CAGR of 7.20% during the forecast period, 2023-2032.

North America held the largest share in the market

The key players in the market are Weleda AG, Bio Veda Action Research Co., Arbonne International, LLC, Vasa Cosmetics, and Klienz Herbal Pvt. Ltd.; Shahnaz Ayurveda Pvt. Ltd; The Himalaya Drug Company; Lotus Herbals Limited; Marc Anthony Cosmetics, Inc.; Hemas Holdings PLC.

The skin care category dominated the market in 2022.

The online had the largest share in the market.

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