Report Details:
15 Companies Covered
110 Pages
Market Research Future (MRFR) has published a cooked research report on the “Global Green Tea Market” that contains information from 2019 to 2035.
The Green Tea Market is estimated to register a CAGR of 7.50% during the forecast period of 2025 to 2035.
MRFR recognizes the following companies as the key players in the Global Green Tea Market: Celestial Seasonings, Finlay’s Beverages Ltd., Tata Beverages, The Coca-Cola Company, Unilever, Frontier Natural Products Co-Op, Associated British Foods LLC, Arizona Beverage Company, AMORE Pacific Corp, Cape Natural Tea Products, and Dilmah Tea.
Green Tea Market Highlights
The Green Tea Market is expected to register a CAGR of 7.50% during the forecast period and is estimated to reach USD 33.83 billion by 2035, up from USD 15.26 billion in 2024.
There is increased attention to the wellness and health benefits that green tea beverages provide and with the increase in chronic disease and the demand for natural beverages. Green tea bioactive compounds, especially catechins and polyphenols, facilitate weight management and enhance overall global health, which supports the global demand for green tea products.
Limited distribution in developing countries and high global demand for green tea products are expected to restrain growth as a consequence of high production costs. Green tea bags in lemon flavor are most popular in international markets, and the market is divided based on type, flavor and distribution channels, with green tea bags and lemon flavor leading in global popularity.
Segment Analysis
The Global Green Tea Market has been segmented based on Type, Flavor, and Distribution Channel.
By Type: The Green Tea Bags segment held the majority share in 2024, driven by convenience and ease of preparation. The segment is projected to maintain dominance through 2035 due to growing adoption among urban consumers.
By Flavor: The Lemon segment is projected to be the fastest-growing flavor segment, attributed to increasing consumer preference for flavored beverages and enhanced taste profiles.
By Distribution Channel: The Supermarkets and Hypermarkets segment led the market in 2024 and is anticipated to grow further, supported by the increasing number of retail outlets globally and consumer preference for in-store shopping experiences.
Region Analysis
Asia-Pacific held the largest market share in 2024, with countries such as China, India, and Japan leading green tea production and consumption. The region’s dominance is attributed to favorable climatic conditions and traditional consumption habits. North America is expected to record the fastest CAGR during 2025–2035, driven by growing health awareness, rising obesity rates, and increased preference for functional beverages. Europe is witnessing moderate growth, supported by strong consumer interest in premium organic and sustainable tea products.
Key Industry Developments
- Q2 2024: Unilever launched Lipton Green Tea with Probiotics in North America to expand its functional beverage portfolio.
- Q2 2024: ITO EN opened a new bottling facility in Georgia, USA, to increase production capacity for RTD green tea beverages.
- Q3 2024: Nestlé and Starbucks collaborated to launch Matcha Green Tea Lattes globally.
- Q3 2024: Tata Consumer Products acquired Teabox, strengthening its position in the premium organic tea segment.
- Q4 2024: PepsiCo introduced Pure Leaf Green Tea with Botanicals in Europe.
- Q4 2024: Dilmah Tea announced a $50 million investment in a new green tea processing plant in Sri Lanka.
- Q2 2025: Hindustan Unilever secured a major supply contract with Indian Railways for green tea bags.
- Q3 2025: Suntory Holdings announced a $100 million investment to expand green tea production facilities in Japan.
Key Findings of the Study
- The Global Green Tea Market is expected to reach USD 33.83 billion by 2035, growing at a CAGR of 7.50% during the forecast period.
- Asia-Pacific accounted for the largest market share in 2024.
- Lemon flavor is expected to be the fastest-growing segment.
- Supermarkets and Hypermarkets remain the leading distribution channel.
- Celestial Seasonings, Unilever, Tata Beverages, and Finlay’s Beverages Ltd. are among the key market players.
Report Link- https://www.marketresearchfuture.com/reports/green-tea-market-3151