Kombucha Market Driven by Growing Demand for Healthy Beverages

January 2023/MRFR Press Release/- Market Research Future has published a half-cooked research report on the Global Kombucha Market. 

Overview:

Market Research Future (MRFR) has announced the release of a new research report on the global kombucha market. The report presents to readers an accurate overview of the global kombucha market growth prospects on the basis of an analysis of the historical growth patterns of the market. The leading segments and key players operating in the global kombucha market are profiled in the report to provide readers with a look into the market’s inner dynamics. The key drivers affecting the growth of the kombucha market, along with the major restraints, are also profiled in the report to familiarize readers with the factors likely to have the most telling impact on the market in the coming years.

Kombucha is a tea-based beverage that utilizes a symbiotic culture of bacteria and yeast, or SCOBY, to ferment the drink. The fermentation process adds to the drink’s shelf life and also confers upon it certain medicinal benefits. The claimed medicinal benefits of kombucha include aiding the immune system, slowing down the aging process, and helping counter constipation. Medical research into these claims is lacking, but aggressive promotion by marketers and increasing demand for functional beverages have led to growing demand from the kombucha market, especially in the developed economies in North America and Europe. The bacteria and yeast culture used to ferment kombucha is said to be probiotic, which is a key reason for the growing popularity of kombucha.

Attractive packaging and the introduction of new, popular flavors are likely to remain the major strategies for attaining success in the global kombucha market in the coming years.

Segmentation:

The global kombucha market is segmented on the basis of type, packaging, distribution, and region.

By type, the global kombucha market is segmented into green tea, black tea, and others. Among these, the green tea segment is likely to lead the global kombucha market in terms of sales over the coming years.

On the basis of packaging, the global kombucha market is segmented into plastic, metal, glass, and others. The plastic segment holds the dominant share in the global kombucha market and is likely to remain the majority option due to the ease of storing and transporting beverages in plastic containers.

Key distribution channels in the global kombucha market include store-based and non-store-based distribution. Store-based distribution is likely to remain the dominant segment in the global kombucha market over the forecast period.

Regional Analysis:

Regionally, the global kombucha market is segmented into North America, Europe, Asia Pacific, and rest of the world. North America holds a dominant share in the global kombucha market and is the region where the beverage first gained commercial viability. The increasing demand from American consumers for probiotic beverages that are supposed to be good for their health is likely to remain a major driver for the kombucha market in North America. The presence of several major manufacturers of kombucha is also likely to increase the competitive intensity in this market in the coming years, leading to more consumer-centric campaigning. This is also likely to lead to steady growth of the kombucha market in North America over the forecast period.

Europe is also likely to be a major regional market for kombucha over the forecast period due to the growing demand for functional beverages.

Asia Pacific could witness a rapid rise in the demand for kombucha over the forecast period due to the growing consumer disposable income, which has led to a steady rise in demand for packaged foods and beverages. Kombucha is supposed to have originated in Eastern Asia, and countries such as Japan and Korea are expected to play a key role in the development of the kombucha market in the region in the coming years. Growing health-consciousness of the population in developing Asia Pacific countries could also prove to be a valuable driver for the kombucha market in the region in the coming years.

Competitive Analysis:

Leading players in the global kombucha market include Kevita Inc. (Canada), Kosmic Kombucha (U.S.), Makana Beverages Inc. (U.S.), Reed’s Inc. (U.S.), Gt’s Kombucha (U.S.), Buchi Kombucha (U.S.), Nesalla Kombucha (U.S.), Live Soda Kombucha (U.S.), and Kombucha Wonder Drink (U.S.).

Industry Updates:

In December 2018, Peet’s Coffee bought a majority share in Petaluma’s Revive Kombucha, a small-scale manufacturer of the drink.