Report Details:
15 Companies Covered
110 Pages
Market Research Future (MRFR) has published a cooked research report on the “Global Bath Salts Market” that contains information from 2019 to 2035.
The Bath Salts Market was valued at USD 2.95 billion in 2024 and is projected to grow to USD 4.96 billion by 2035, registering a CAGR of 4.83% during the forecast period of 2025 to 2035.
MRFR recognizes the following companies as the key players in the Global Bath Salts Market — Bathclin Corp. (Japan), Watson’s (Malaysia), Shanghai Jahwa United Co. Ltd (China), Kneipp (U.S.), L’Occitane en Provence (Switzerland), Nesalla Bath Salt (U.S.), Pretty Valley (Canada), Borghese Inc. (U.S.), Soothing Touch (U.S.), The Kalm Co. (South Africa), PDC Brands (U.S.), Westlab Ltd (U.K.), Cornish Sea Salt Co. (U.K.), Moksha Beauty (U.K.), and Salts & Co. (U.K.).
Bath Salts Market Highlights
The Global Bath Salts Market is witnessing significant expansion due to the growing preference for wellness-oriented and care products. The therapeutic benefits of bath salts, supported by dermatological recommendations and rising health consciousness, have increased their popularity among consumers. Bath salts are known for their skin-conditioning and muscle-relaxing properties, driven by their rich mineral content such as magnesium, potassium, and calcium.
Epsom salts remain a widely used product type, known for their role in pain relief and detoxification. Additionally, the growing consumer inclination toward organic and natural ingredients has prompted manufacturers to innovate with products infused with botanical extracts and essential oils. Companies are focusing on developing new colors, fragrances, and eco-friendly packaging to cater to evolving consumer tastes.
The increasing prevalence of skin conditions such as eczema, psoriasis, and dermatitis is also a major growth driver, encouraging consumers to opt for therapeutic bathing products. Moreover, the expanding e-commerce landscape has enhanced accessibility, allowing consumers to explore a wide range of products globally. The use of bath salts in agricultural and horticultural applications, particularly Epsom salts for organic fertilization, adds an emerging dimension to market growth.
Regionally, Europe leads the global market owing to rising disposable income, a thriving spa culture, and the increasing use of bath salts in medical facilities for pain management and skin therapies.
Segment Analysis
The Global Bath Salts Market has been segmented based on Type, Form, Distribution Channel, and Region.
By Type, the market is segmented into Atlantic Salt, Crystal Salt, Dead-Sea Salt, Epsom Salt, and Others. Among these, Epsom Salt dominated the market in 2022, driven by its therapeutic benefits and wide use in skincare and wellness applications.
By Form, the market is segmented into Granular, Powder, Coarse, and Others. The Granular segment held the leading market share, supported by its high mineral content and usage in relaxation therapies and agricultural applications.
By Distribution Channel, the market is segmented into Store-Based and Non-Store-Based. The Non-Store Based segment is expected to register the fastest growth due to the rapid rise of e-commerce platforms and consumer preference for convenient online purchasing options.
Region Analysis
By Region, the Global Bath Salts Market is segmented into North America, Latin America, Europe, Japan, Asia-Pacific excluding Japan (APEJ), and the Middle East & Africa (MEA).
Europe held the largest share in 2024, driven by strong consumer interest in at-home spa treatments, rising disposable incomes, and growing applications in medical facilities across France, Germany, and the U.K. North America followed as the second-largest market, with growing agricultural use of Epsom salts and rising consumer demand for organic and therapeutic personal care products.
The Asia-Pacific region is expected to register the fastest growth through 2035, led by increasing awareness of mental health benefits, the rising presence of key players such as Bathclin Corporation and Kao Corporation, and a growing middle-class consumer base seeking affordable wellness solutions.
Key Findings of the Study
- The Global Bath Salts Market was valued at USD 2.95 billion in 2024 and is projected to reach USD 4.96 billion by 2035, registering a CAGR of 4.83%.
- Europe held the largest regional market share in 2024.
- Based on Type, Epsom Salt dominated the market due to its extensive use in therapeutic and skincare applications.
- Based on Form, Granular salts led the market, driven by their widespread use in both personal care and agricultural formulations.
- The Non-Store Based distribution channel is expected to grow at the fastest rate, supported by e-commerce expansion.
- Increasing wellness trends, organic product innovations, and digital retailing are key drivers shaping market growth.
Related Report
https://www.marketresearchfuture.com/reports/bath-salts-market-1789