Bath Salts Market to Register Healthy Growth Due to Ease of Use :

Pune, India, August 2019, MRFR Press Release/- Market Research Future has Published a Half-Cooked Research Report on the Global Bath Salts Market.

Market Analysis

The Global Bath Salts Market is anticipated to have a significant growth at a notable CAGR during the forecast period (2018-2023), in accordance to the new Market Research Future (MRFR) report. Bath salts are mineral salts that are water-soluble, added to the water at the time of bathing. Colors and fragrances are added for enhancing the appeal of the product and user experience. It is widely used for enhancing the skin tone, skin texture, and aids in removing cosmetic agents from the skin. Bath salts are used in various applications including fertilizers, home care, therapeutics, bath care, aromatherapy, and others owing to its therapeutic and natural properties. It contains minerals including magnesium, potassium, calcium, and others.

Along with smelling great and looking beautiful, bath salts offer far-reaching benefits such as detoxify the skin, heal dry skin, and improve common irritations such as minor rashes and insect bites. Above all, it is safe for all.

Various factors are propelling the bath salts market growth. These factors, as stated by the MRFR report, include rising use for treating arthritis, innovative packaging, market initiatives taken by manufacturers, introduction of attractive and new fragrances, and increasing issues of stress amongst working people.

Additional factors pushing market growth include growing need and trend for young, glowing skin, growing use in personal care applications, highly affordable, easy to use, and safe for all. Moreover, the growing demand for bath salts in different industries such as health and wellness, home care, beauty care, therapeutic, aromatherapy, and others.

On the flip side, easy accessibility of substitutes, and high price are factors that may restrict the bath salts market growth over the forecast period.

Market Segmentation

The Market Research Future report provides a wide segmental analysis of the bath salts market based on distribution channel, form, and type.

Based on type, the bath salts market is segmented into Epsom salt, dead sea salt, crystal salt, Atlantic salt, and others.

Based on form, the bath salts market is segmented into coarse, powder, granular, and others.

Based on distribution channel, the bath salts market is segmented into non-store based and store-based.

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Regional Analysis

Based on the region, the bath salts market report covers growth opportunities and the latest trends across Europe, North America, Asia Pacific (APAC), and the Rest of the World (RoW). Of these, the APAC region will command the market over the forecast period. This is due to the increasing demand for skin treatment solutions in China. Moreover, the growing popularity of ritualized bathing in this region is also pushing market growth. Along with China, Japan is also a key contributor in this region as it has opened spas and resorts with bathing as a key attraction.

The bath salts market is predicted to have a steady growth over the forecast period. This is owing to the increasing working population, and inclination for stress release activities.

The bath salts market in North America is predicted to have substantial growth over the forecast period. This is owing to the growing need from downstream markets, including aromatherapy, therapeutic, beauty care, health and wellness, home care, and others.

The bath salts market in the Rest of the World is predicted to have a steady growth during the forecast period.

Key Players

Key players profiled in the bath salts market report include Watson's (Malaysia), Borghese Inc. (US), Kneipp (US), Bathclin Corp. (Japan), Nesalla Bath Salt (US), Shanghai Jahwa United Co., Ltd. (China), Pretty Valley (Canada), and L'Occitane en Provence (Switzerland), among others.

  • August 2019: Hendrix has introduced coco-soak pomegranate bath salt. It is infused with pomegranate and aloe vera, which will offer an ultimate spa experience. The aloe leaf extract will soothe and nourish tired and dull skin along with coconut milk, and the pomegranate extract that is filled with antioxidants will help in promoting cellular restoration as well as repair. This is an ideal bath soak which will help one feel moisturized and rejuvenated.