CRM Software Market is predicted to reach USD 156.3 Billion at a CAGR of 11.50% during the forecast period (2024 - 2032).

Market Research Future (MRFR) has published a cooked research report on the “CRM Software Market” that contains information from 2024 to 2032. The CRM Software Market is estimated to register a CAGR of 11.50% during the forecast period of 2024 to 2032.

MRFR recognizes the following companies as the key players in the global CRM Software Market — Salesforce.com, SAP AG, Oracle Corporation, Microsoft Corporation, Adobe Systems Inc., Freshworks Inc., Convergys Corporation, Huawei Technologies Co. Ltd., Infor Solutions Inc., and SAS Institute Inc.

Market Highlights

The global CRM Software Market is accounted to register a CAGR of 11.50% during the forecast period and is estimated to reach USD 156.3 Billion by 2032.

The CRM (Customer Relationship Management) software market had been steadily growing and evolving. CRM software is a technology that helps businesses manage and analyze their interactions with customers and prospects. It encompasses a range of tools and functionalities designed to improve customer service, sales, marketing, and overall customer engagement.

Segment Analysis

The global CRM Software Market has been segmented based on Component, Deployment, and Application.

The market segmentation, based on Components, includes Software and Services. The software segment holds the majority share in 2021 of the market. This is due to a growth in the use of CRM software by businesses to obtain a strategic and competitive edge and outperform their rivals in terms of client retention. Additionally, it enables the industrial vertical to quickly win over new clients and keep them on board for an extended period, which fuels market expansion.

Based on Deployment, the market segmentation includes On-Premise, Cloud, and Hybrid. The Cloud segment is accounted for the largest share of the market. Since cloud implementation requires no investment in IT infrastructure because all data is housed on cloud servers, the market for customer relationship management software in small and medium-sized businesses is anticipated to develop at the fastest rate in the next few years.

Based on Application, the market segmentation includes Customer Service, Customer Experience Management, CRM Analytics, Marketing Automation, Salesforce Automation, and Others. The Customer Service segment is accounted for the largest share of the market. The software immediately analysis and improve customer service and operates in solving customer problems.

Regional Analysis

The global CRM Software Market, based on region, has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. North America has dominated the market share. As of the increasing use of emerging technology such as machine learning and industrial automation, as well as a significant shift in business toward digital transformation. North America is also becoming a hub for various industrial verticals such as IT and Telecom, healthcare, and the energy and utility sector. This industry vertical has a big client base, which will need the use of customer relationship management software. Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Asia-Pacific is anticipated to experience the highest growth the market forecast period. This is because organizations in this region are investing heavily in this market to maintain growth and boost productivity. The significant trend toward digital transformation, cloud deployment and technical advancement among small and medium-sized organizations, and ongoing modernization of marketing and sales strategy in emerging nations are other aspects that significantly contribute to the market growth.

European countries, including the United Kingdom, Germany, France, and the Nordic countries, have shown a strong demand for CRM software. The emphasis on maintaining strong customer relationships, complying with data privacy regulations (such as GDPR), and enhancing sales and marketing efforts has fueled the adoption of CRM solutions in Europe.

Key Findings of the Study

• The global CRM Software Market is expected to reach USD 114.6 Billion by 2030, at a CAGR of 12.7% during the forecast period.


• European countries, including the United Kingdom, Germany, France, and the Nordic countries, have shown a strong demand for CRM software. The emphasis on maintaining strong customer relationships, complying with data privacy regulations (such as GDPR), and enhancing sales and marketing efforts has fueled the adoption of CRM solutions in Europe.


• The market segmentation, based on Components, includes Software and Services. The software segment holds the majority share in 2021 of the market. This is due to a growth in the use of CRM software by businesses to obtain a strategic and competitive edge and outperform their rivals in terms of client retention.


• Salesforce.com, SAP AG, Oracle Corporation, Microsoft Corporation, Adobe Systems Inc., Freshworks Inc., Convergys Corporation, Huawei Technologies Co. Ltd., Infor Solutions Inc., and SAS Institute Inc.