Rising popularity of natural and organic products is expected to boost market growth in the near future, with a 6.50% CAGR from 2023 to 2032.

Market Research Future (MRFR) has published a cooked research report on the “Global Complete Nutrition Products Market ”that contains information from 2018 to 2032.The complete nutrition products market is estimated to register a CAGR of 6.50%during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global complete nutrition products market— Huel Inc.; Soylent; IdealShape; SlimFast; RSP Nutrition; Numix; MuscleBlaze; LadyBoss; Jimmy Joy; YFood Labs GmbH

Market Highlights

The global complete nutrition products market is accounted to register a CAGR of 6.50%during the forecast period and is estimated to reach USD 7.2 billion by 2032.

Consumer preference for plant-based drinks over carbonated RTD drinks is expected to drive demand for complete nutrition shakes and RTD beverages. Furthermore, millennials' desire to learn more about the origins of their products and the quality of their ingredients may present chances for producers. Manufacturers have been emphasizing on sustaining dialogues with consumers on social media platforms while selling their products since millennials are looking for experiences other than purchasing products.

Segment Analysis

The global complete nutrition products market has been segmented based product, and distribution channel

On the basis of product, the market is segmented into powder, RTD shakes and bars. The powder sector had the highest revenue share in 2022, and this trend is likely to continue throughout the projection period. This growth may be attributed to factors such as the rising popularity of a healthy lifestyle, as well as customers' shifting desire for natural and organic products.

Based on distribution channel, the global complete nutrition products market has been segmented into supermarkets & hypermarkets, convenience stores, online and others. Supermarkets and hypermarkets led the entire nutrition goods market in 2022; Increased penetration of independent retail chains such as Walmart, Costco, GNC Holdings, LLC, and The Vitamin Shoppe improves product exposure and attracts a larger consumer base. Consumers choose to shop for specialty nutrition supplies at these stores due to the abundance of wellness brands.

Regional Analysis

The global complete nutrition products market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe complete nutrition products market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The complete nutrition products marketin Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World complete nutrition products market comprises of Middle East, Africa, and Latin America.

North America led the complete nutrition products market, accounting for more than 45.80% of revenue in 2022. This increase is due to increased health-related issues such as obesity and diabetes among young consumers, which are boosting demand across North America. Due largely to consumers' rising acceptance of a healthy lifestyle, the US economy has had relatively robust growth rates in recent years. The market's potential is also being increased by the growing incidence of diseases including cancer, cardiovascular disease, and obesity in the US.

In addition, Europe's market is predicted to grow at a CAGR of 5.8%. Obesity rates in European nations such as the United Kingdom, Hungary, and Lithuania were 27.8%, 26.4%, and 26.3%, respectively, according to the World Health Organization. Obesity is very prevalent among young people in these nations. This health-related trend is expected to increase market demand over the projection period.

From 2022 to 2030, Asia Pacific is predicted to expand the quickest. Many nutrients have been found to be deficient in the Asian population. The World Health Organisation (WHO) reports that vitamin A deficiency is common in many nations, notably Asian nations. A senior scientist at DSM claims that women in Asian nations are becoming more and more affected by low vitamin D levels. However, the ailment is commonly neither recognised nor treated, and it is predicted that by 2050, this area would account for more than 50% of all hip fractures caused by the condition.

Furthermore, the rest of the worlds complete nutrition products marketis divided into the Middle East, Africa, and Latin America. In these locations, there is a rising awareness of and acceptance of better lifestyles and nutritional choices. As people in these places become more aware of the significance of nutrition, there is a growing need for full nutrition products to help them maintain their health and well-being. This tendency has opened up chances for market expansion and growth in the Middle East, Africa, and Latin America.

Key Findings of the Study

• The global complete nutrition products market is expected to reach USD 7.2 billion by 2032, at a CAGR of 6.50% during the forecast period.


• Asia Pacific is expected to grow the fastest. Many nutrients have been shown to be lacking in the Asian population..


• The market is divided into three categories: powder, RTD shakes, and bars. The powder industry had the biggest revenue share in 2022, and this trend is projected to continue throughout the forecast period.


• Huel Inc.; Soylent; IdealShape; LadyBoss; SlimFast; RSP Nutrition; Numix; Jimmy Joy; MuscleBlaze; YFood Labs GmbH.