Automotive Infotainment Market Growth Driven By Increasing Vehicle Sales

Automotive Infotainment Market Growth Driven By Increasing Vehicle Sales

Pune, India, August, 2018 /press release/- Market Research Future Published a Half-Cooked Research Report on Global Automotive Infotainment Market Research Report.

Market Insights

The entertainment sector is ever-expanding, and the automotive industry is no different. The global automotive infotainment market is growing at an impressive pace as consumers are increasingly showing a preference for vehicles which are technologically advanced and offer a well-rounded collection of features. The automotive infotainment market is anticipated to witness upward growth at a CAGR of 6.36% during the forecast period of 2018 to 2024. This projections among others have been made in Market Research Future’s latest market report on the subject.

The increasing support for open source platforms, which are pivotal in constructing integrated software, is a strong driver for market growth due to the use of such platforms to run these infotainment systems. Moreover, automotive infotainment devices offer connectivity with a wide range of personal devices regardless of operating system, making them highly flexible, thus driving demand. These systems can be connected to USB flash drives, laptops, tablets, and smartphones and are helpful in enabling a seamless experience for the consumer. The various benefits of automotive infotainment such as its use to display camera feedback, and use in connecting media for various entertainment purposes have catapulted the technology into high demand. With automotive manufacturing growing exponentially, the installation of such systems has grown, thus driving market growth.

Automotive infotainment systems are often complex in design as the integration of software with hardware is vital, and special designs or customizations must be made to work with specific car models. Moreover, infotainment systems can also create a distraction for drivers as it is in audio-visual format, thus increasing the risk of accidents. These restraints are expected to impede market growth during the assessment period. However, market players are exploring the use of advanced technologies such as OLED-based infotainment systems which are expected to promote interest in innovations of the product and result in opportunities for market growth.

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Market Segmentation

The automotive infotainment market has been evaluated in MRFR's report on the basis of operating systems and region. By operating system, the market is segmented into QNX, Microsoft, Linux, and others. The QNX segment accounts for a market share of 47% and is expected to grow at a CAGR of 6.26% during the forecast period. QNX is designed for flexibility and has the ability to support a broad variety of gadgets and systems. The global market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World.

Regional Analysis

North America accounts for the most significant share of the global market due to the high sales of large automobiles for long distance travel. Consumers in this region tend to prefer the use of automotive vehicles for travel over public transport. Infotainment systems are particularly popular due to the fact that they offer a more comfortable travel experience. Expected to escalate at a CAGR of 6.49, the North American market is expected to grow consistently over the assessment period. Meanwhile, the Asia-Pacific is the second largest market due to the presence of a massive population which is increasingly shifting to an urban lifestyle. The consistent increase in automobile sales has been a contributor to the growth of the global market. Moreover, the region has become a significant automotive manufacturing hub, which is driving high demand for automotive infosystems.

Key Players

Prominent players in MRFR's report on the global automotive infotainment system market include Harman International Industries Inc., Alpine Electronics Inc., Continental AG, Panasonic Corporation, Pioneer Corporation, and Denso Corporation among others.

Latest Industry News

Vauxhall is set to launch its next-gen line of infotainment systems which are expected to deliver increased connectivity and in-car entertainment. The Multimedia and Multimedia Navi Pro infotainment systems are highly functional, have a color touchscreen, the clear arrangement of Driver Information Cluster, an optional heads-up display, and the ability to pair two phones with the system at the same time.

Maxim Integrated is partnering with Qualcomm Technologies to offer an integrated automotive infotainment platform. Selected products from Maxim's automotive safety integrity level using Qualcomm's Snapdragon 820 Automotive platform to provide advanced infotainment solutions.

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