Alcoholic Drinks Packaging Market Expected to Reach USD 49.8 Billion by 2032 | Growing at a CAGR of 5.50%

Market Research Future (MRFR) has published a cooked research report on the “Alcoholic Drinks Packaging Market” that contains information from 2018 to 2032. The Alcoholic Drinks Packaging Market is estimated to register a CAGR of 5.50% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global Alcoholic Drinks Packaging Market— Amcor Plc, Mondi Group, Ball Corporation (Rexam PLC), Saint Gobain SA, Tetra Laval (tetra Pack), Crown Holdings Incorporated, Krones AG, Sidel Inc.

Market Highlights

The global Alcoholic Drinks Packaging Market is accounted to register a CAGR of 5.50% during the forecast period and is estimated to reach USD 49.8 billion by 2032.

The presence of vitamins, natural antioxidants, and proteins in beer contributes to its potential health benefits, including the prevention of cardiovascular diseases and muscle recovery. Greater awareness and appreciation of these health advantages associated with beer could drive increased demand for alcoholic beverages, subsequently benefiting the alcohol packaging industry.

Segment Analysis

The global Alcoholic Drinks Packaging Market has been segmented based on Material, Package Type, and Product.

Based on Material, the market is segmented into Plastic, Paper, Metal, Glass, and Other Materials. The Glass segment was attributed to holding the largest market share in 2022.  In the alcoholic beverage industry, glass packaging is the preferred choice due to its non-reactive properties with alcohol, ensuring the preservation of the chemical composition of the contents. This is of paramount importance in an industry that relies heavily on maintaining the integrity of the chemical makeup to preserve the strength, aroma, and flavor of the stored liquid, especially since product differentiation is limited.

Based on the Package Type, the Alcoholic Drinks Packaging Market has been segmented into Bottles, Metal Cans, Cartons, Jars, Pouches, and Other Package Types. The Bottles segment was expected to hold the largest market share in 2022. Bottles, especially glass bottles, are renowned for their ability to preserve the quality and integrity of alcoholic beverages. This is particularly important in the case of fine wines, premium spirits, and craft beers where the maintenance of flavor and aroma is critical. Glass, being non-reactive, ensures that the chemical composition of the contents remains stable, preventing unwanted changes in taste and aroma.

Based on the Product, the Alcoholic Drinks Packaging Market has been segmented into Beer, Spirit, Wine, and Other Products. The Beer segment was expected to hold the largest market share in 2022. Beer, a globally popular alcoholic beverage, is crafted through the fermentation of malted cereal grains, yeast, and water, often complemented with hops and other ingredients for flavor and aroma enhancement. The alcohol content in beer can vary significantly, ranging from less than 3% to as high as 40% by volume, depending on the specific brand and recipe. Key factors driving the growth of the global beer industry include the proliferation of breweries worldwide and the expanding global demand for beer. According to the Brewers Association, in the United States, there were 9,118 breweries in 2021. Also, the number of breweries witnessed a growth rate of 9.8% during 2016-2021. Notably, there is an increasing market trend towards the sale of low-alcohol beers, attributed to a growing consumer interest in health-conscious choices within the industry.

Regional Analysis

The global Alcoholic Drinks Packaging Market, based on region, has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. North America consists of the US and Canada. The Europe Alcoholic Drinks Packaging Market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The Alcoholic Drinks Packaging Market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World's Alcoholic Drinks Packaging Market comprises of Middle East, Africa, and Latin America.

The largest market share for the Alcoholic Drinks Packaging Market was maintained by the North American regional sector. North America is expected to witness growth in the future as well owing to increased consumption of premium alcoholic beverages including spirits and wines. According to data from Pennsylvania State University, from 2019 to 2022, the U.S. winery industry saw an overall growth of 10%. Notably, Californian wineries increased by 7%, while those located in the Eastern U.S. region (encompassing 27 states east of the Mississippi River) outpaced the national average with a 13% growth rate. These Eastern U.S. wineries now make up 28% of the total winery count in the country. Among the states in the Eastern region, New York, Pennsylvania, and Virginia showed the most substantial growth in winery numbers, with growth rates of 14%, 12%, and 10%, respectively. This data underscores a promising trend for the wine industry in the Eastern U.S. market. The United States, for example, has experienced an increasing demand for vodka, signaling a lucrative trend in the market.

Moreover, the Europe market has been persistently growing over the forecast period. Manufacturers of alcoholic beverage packaging in Europe are capitalizing on the growing trend of increased alcohol consumption during social gatherings, which is creating new business opportunities. Notably, young consumers in Europe are showing an increasing inclination toward consuming beer and wine. According to data from Independent Retail News, as of 2022, Stella Artois held the position of the top-selling beer brand in the United Kingdom (UK), with retail sales exceeding 246 million British pounds over the 12 months ending in April 2022. Budweiser secured the second position in terms of retail revenue, having sold beer worth 164.7 million British pounds in 2022.

The growing consumption of beer and spirits in the Asia-Pacific region has emerged as a significant driver for the market's expansion. According to data from the World Health Organization (WHO), a substantial 92% of alcohol consumers in India show a preference for spirits, making it a dominant choice over beer and wine. This trend in consumer preferences has spurred an increased focus on sustainable packaging solutions within the alcoholic beverage industry. In line with global sustainability initiatives, there is a rising adoption of glass packaging for alcoholic beverages throughout the region. The Lancet study underscores this trend by revealing that per capita alcohol consumption in Southeast Asia and the West Pacific has increased by 104% and 54%, respectively, between 1990 and 2017. This escalating trend is further fueled by the demographic profile of the Asian population, characterized by a median age of 30.7 years. This youthful demographic presents a substantial market opportunity for the alcoholic beverages sector, driving the demand for innovative and eco-friendly alcoholic beverage packaging solutions.

Furthermore, the rest of the world's Alcoholic Drinks Packaging Market is divided into the Middle East, Africa, and Latin America. These regions have been witnessing a shift in consumer preferences toward alcoholic beverages. The demand for beer, wine, and spirits has been on the rise due to changing lifestyles, urbanization, and increasing disposable incomes. This change in preferences necessitates efficient and appealing packaging solutions.

Key Findings of the Study

• The global Alcoholic Drinks Packaging Market is expected to reach USD 49.8 billion by 2032, at a CAGR of 5.50% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market because Many countries in Asia have vibrant cultures with numerous celebrations and festivals that involve the consumption of alcoholic beverages. For example, the Lunar New Year, Diwali, and various local festivals often see a spike in alcohol consumption. This creates seasonal demand for well-packaged drinks.


• Based on Material, the Glass segment was attributed to holding the largest market in 2022, with an approximate market share of 55–60%.


• Amcor Plc, Mondi Group, Ball Corporation (Rexam PLC), Saint Gobain SA, Tetra Laval (tetra Pack), Crown Holdings Incorporated, Krones AG, Sidel Inc.

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