Report Details:
15 Companies Covered
200 Pages
Market Research Future (MRFR) has published a cooked research report on the “Global Artificial Intelligence (AI) in Marketing Market” that contains information from 2025 to 2035.
The Artificial Intelligence (AI) in Marketing Market is estimated to register a CAGR of 24.50% during the forecast period of 2025 to 2035.
MRFR recognizes the following companies as the key players in the Artificial Intelligence (AI) in Marketing Market — Amazon, IBM, SAP, Salesforce, Adobe, HubSpot, Twilio, Google, Microsoft, Facebook, Nvidia, Shopify, Oracle, Qualtrics, Criteo, SAS Institute, Zeta Global, Pega Systems, and Acxiom.
Artificial Intelligence (AI) in Marketing Market Highlights
The Artificial Intelligence (AI) in Marketing Market is expected to register a CAGR of 24.50% during the forecast period and is estimated to reach USD 215.03 Billion by 2035.
The market growth is driven by the rapid adoption of digital marketing strategies and the increasing demand for personalization in customer experiences. AI enables marketers to analyze massive datasets and implement predictive analytics, helping brands understand evolving consumer needs and behavior patterns. As real-time decision making becomes a strategic necessity, the integration of AI in marketing builds competitive differentiation and enhances return on investments across industries, including retail, BFSI, healthcare, telecom, travel, and hospitality.
A key market opportunity lies in AI-powered automation tools that free marketing teams from repetitive tasks while improving campaign efficiency. The growing use of chatbots and virtual assistants amplifies customer engagement and drives brand loyalty. Advancements in natural language processing, machine learning, and deep learning technologies are further encouraging global adoption of AI in marketing capabilities, boosting revenue potential throughout the forecast timeline.
Segment Analysis
The Artificial Intelligence (AI) in Marketing Market has been segmented based on Application, Technology, Deployment, End Use, and Region.
Based on Application, the market has been segmented into Predictive Analytics, Customer Segmentation, Content Generation, Marketing Automation, and Chatbots. Among these, Predictive Analytics are projected to dominate the market revenue through the forecast period due to rising demand for data-driven customer insights and targeted campaigns.
Based on Deployment, the market has been segmented into Cloud, On-premises, and Hybrid. The Cloud segment is projected to hold the largest revenue share owing to cost-effectiveness, scalability, and faster implementation. Hybrid deployment is also gaining traction as enterprises seek flexibility while maintaining governance of sensitive data.
Based on End-use, the market has been segmented into Retail, BFSI, Healthcare, Telecommunications, Travel and Hospitality. The Retail segment is projected to dominate the market as the retail sector harnesses AI to enhance customer experience and streamline supply chain management.
Based on Technology, the market has been segmented into Natural Language Processing, Machine Learning, Deep Learning, and Computer Vision. The deep learning segment is projected to dominate the market.
Region Analysis
By Region, the Artificial Intelligence (AI) in Marketing Market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa. North America is expected to hold the largest market share during the forecast period due to strong technological infrastructure and early adoption of AI-driven digital marketing. Asia Pacific is anticipated to grow at a rapid pace due to surging digital transformation, rising internet penetration, and increased investments in advanced analytics.
Key Findings of the Study
- The Global Artificial Intelligence (AI) in Marketing Market is expected to reach USD 215.03 Billion by 2035 at a CAGR of 24.50% during the forecast period.
- North America accounted for the largest market share in 2024.
- Based on Application, the Predictive Analytics segment is projected to dominate the Global Artificial Intelligence (AI) in Marketing Market revenue in 2024.
- Cloud-based deployment is anticipated to maintain the largest market share through the projected period.
- Amazon, IBM, SAP, Salesforce, Adobe, Google, Microsoft, and Oracle are the prominent market players driving technological advancements.