Online Dating Trends 2023

By Garvit Vyas , 23 March, 2023

Digitally the world is progressing day by day. With a single click, the world is on your phone screen. From pizza to partners, the world finds its desirable choices on the Web. Thus, a new survey found that more people are finding partners through dating apps.

 According to market insight, by the end of 2023, online data providers are supposed to reach 441 million active users worldwide. With a growing CAGR of 4 percent, the online dating service market is estimated to gain $10,378 million by 2026 for 2021-2026, as per the forecast. And the sector is expected to produce revenue of approximately $8.7 million globally through matchmaking, both online and casual dating.

Online dating platforms provide space for communication through digital messaging, making it a social trend to find a suitable partner. The rising internet usage and internet services, along with the increasing marriage and dating, is a driving factor in the growth of the online dating services market, as per the studies.

The country with the highest number of users in online dating services is the United States, with 21.9 percent. The platform produces the most revenue from the U.S., with a market revenue of $2.5 billion in 2023. As per the reports, North America has dominated the online dating market with a significant share of 40 percent in 2020. European countries are also seeing growth in this sector, like the U.K., with 19.1 percent, and France, with a 12.7 percent penetration rate. Thus, online dating casualization has helped renovate the industry with newer ways of flexible and informal dating experiences.

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Garvit Vyas

Analyst