Google launches Two New Pixel Smartphones in 2023

By Aarti Dhapte , 18 May, 2023

Google has announced two new pixel smartphones in its input/output (I/O) opening keynote in May 2023. The first one, Google Pixel 7A, is affordable, and the other one, Pixel Fold, is almost four times the price of the Pixel 7A. Pixel 7A is Google's first foldable smartphone with a 7.6 inches screen when it is flipped open. This foldable and flip-open feature of Pixel Fold brings it closer to the iPad mini's 8.3 inches screen.

Google started the "made by Google" Pixel smartphones in 2016. But even after having attractive prices for the pixel smartphones and good reviews for them, the company could never crack the smartphone market just by selling a small fraction of the devices alongside the market leaders like- Samsung, Apple, and Xiaomi year after year.

Less than five percent of the smartphone users in the significant market call Google devices their primary phone. Thus, Google is a niche player in the smartphone market till date. With Pixel 7a and Pixel Fold, the tech giant aims to take up more of the market from the hands of Apple and Samsung. According to a survey conducted in the United States, more than half of Google users were surveyed to determine how likely they are to change to a different smartphone brand at the next chance. And 57 percent of Google phone users are very likely to switch to another brand.

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Aarti Dhapte

Team Lead - Research