Autonomous Driving Technology Trends in 2023


By Sejal Akre, 02 March, 2023


In the global auto industry, autonomous driving comes first, following the acronym of ACES (Autonomous, Connected, Electrification, Shared). Still, it is supposed to trail behind other megatrends when it comes to market adoption.

The Indian company Tata Technology has worked on an autonomous car project for the global technology company and expects it to become mainstream by 2023. But it did not happen as of yet. Warren Harris, CEO and MD of Tata Technologies, says, "Even if Cruise and Waymo have autonomous taxis in San Francisco, we are an awful long way apart."

The main reason behind autonomous driving becoming mainstream is "just cost." Harris thinks the inflection point for the technology's adoption is up to 7 years away. Advanced Driver Assistance Systems (ADAS), the initial level of autonomous driving technology, are making inroads. According to the data, model variants like MG Astor, Hyundai Tucson, and Mahindra XUV leverage technology to differentiate themselves from the competition.

As per the reports, tata technologies is to add ADAS solutions to its portfolio up to Level 3 of autonomous driving capabilities. Tata's engineers are doing the 'pilot work’ on Level 4, and the highest Level 5 is the highest where the car drives independently.

The survey report reveals that the USD 473.5 million engineering and technology service provider witnesses a more robust business flow of digital engineering, mainly for EVs. It is expected to grow from 3,000 to 4,000 in the next year. Also, 2023 will be the record year for semi and fully autonomous cars and vehicles. The technological growth will add to the sophisticated ADAS and self-driving algorithms, as per the data.

CES 2023 Automotive Announcements Trend
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The image shows automotive announcements trend in CES 2023

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