Almond Milk Dominates The Plant Based Dairy Market in The US

The United States market has witnessed a significant rise in plant-based milk compared to cow milk. Research on plant-based milk consumption in 2023 proves that in the United States, people mostly preferred plant milk for many reasons, such as healthier options and environmental impact.

Consumers are more driven towards the almond milk consumption in the United States. With the growing market of plant-based milk, consumers market is more dependent on the plant milk citing various reasons. According to the data extracted from a study, the plant-based milk industry will be USD 2 billion in 2023, up with a 6.4 percent increase compared to 2022. Based on the data from National Consumer Panel, 41 percent of the consumers bought plant-based milk in the United States in 2022, and 76 percent of them are repeat buyers. According to the research, plant-based milk was 87 percent more costly than cow milk in 2022. One of the researchers suggested that plant milk is loaded with essential nutrients and should be made cost-friendly for consumers. She added that due to increasing demand for plant-based dairy and environmentally friendly features, enhancing the affordability and easy access, among others, is difficult.

In the United States, California produces almost 80 percent of the almonds, and its almond milk supply comes from it. Almond milk, among all other plant-based milk, is the least sustainable since it uses 60 percent of water in its milk production. The United States is more dependent on almond milk in the plant-based milk category. According to the data, in the United States, the sales of almond milk reached up to USD 1.3 billion in 2022, whereas oats milk and soymilk sales were up to USD 528 million and USD 100 million in annual sales, respectively. Oat milk is gaining popularity and has increased sales by more than 50 percent in the United States since almond milk is less environmentally friendly as more water is required in its production.