Through device shipment analysis and average selling price (ASP) modeling, the global market valuation was determined for both traditional and connected insulin pen segments. The methodology comprised the following:
Identification of 35+ key manufacturers in North America, Europe, Asia-Pacific, and Latin America, including diabetes device incumbents (Novo Nordisk, Eli Lilly, Sanofi), medical technology companies (Medtronic, Roche, Ypsomed), and emerging digital health players (Emperra, Biocorp, Common Sensing/Glooko).
Product mapping for reusable smart pens that are Bluetooth-enabled, disposable dosage-recording pen injectors, add-on dose capture devices/smart pen caps, and companion mobile applications/clinical decision support software
An examination of the annual revenues that have been reported and modeled for connected insulin delivery portfolios and digital diabetes management platforms
Coverage of manufacturers that account for 65-70% of the global market share in 2024, with a particular focus on the "Big Three" insulin manufacturers and FDA-cleared connected pen systems
Derive segment-specific valuations for type 1 diabetes, type 2 intensive insulin therapy, and emerging markets adoption scenarios through extrapolation using bottom-up (diabetes patient population × pen adoption rate × ASP by country/region) and top-down (manufacturer revenue validation and diabetes device market allocation) approaches.