Rich Communication Services (RCS) Market Research Report - Global Forecast till 2027

グローバルリッチコミュニケーションサービス(RCS)市場調査レポート:アプリケーション(広告、コンテンツ配信、統合ソリューションなど)、エンドユーザー(個人消費者および企業)、組織規模(中小企業および大企業)、垂直(BFSI、IT &通信、メディアとエンターテインメント、観光と物流、小売、ヘルスケアなど)と地域(北米、ヨーロッパ、アジア太平洋、中東、アフリカ、南米)-2027年までの予測

ID: MRFR/ICT/8890-HCR | August 2022 | Region: Global | 101 Pages         

Table of Contents

1. EXECUTIVE SUMMARY

1.1. Market Attractiveness Analysis

1.1.1. Global Rich Communication Services (RCS) Market, by Application

1.1.2. Global Rich Communication Services (RCS) Market, by End User

1.1.3. Global Rich Communication Services (RCS) Market, by Organization Size

1.1.4. Global Rich Communication Services (RCS) Market, by Vertical

1.1.5. Global Rich Communication Services (RCS) Market, by Region

2. MARKET INTRODUCTION

2.1. Definition

2.2. Scope of the Study

2.3. Market Structure

3. RESEARCH METHODOLOGY

3.1. Research Process

3.2. Primary Research

3.3. Secondary Research

3.4. Market Size Estimation

3.5. List of Assumptions

4. MARKET DYNAMICS

4.1. Introduction

4.2. Drivers

4.2.1. Rising need for advertisement

4.2.2. Increasing adoption of smartphones

4.3. Restraint

4.3.1. Limitations on security provided on end-to-end encryption

4.4. Opportunity

4.4.1. Increasing dependency on messaging services from organizations

4.5. Challenge

4.5.1. Increasing complexity of IT infrastructure

4.6. Impact of COVID-19

4.6.1. Impact on advertising industry

4.6.2. Impact on telecom industry

4.6.3. Impact of cyberthreats and online frauds

5. MARKET FACTOR ANALYSIS

5.1. Value Chain Analysis/Supply Chain Analysis

5.2. Porter’s Five Forces Technology

5.2.1. Bargaining Power of Suppliers

5.2.2. Bargaining Power of Buyers

5.2.3. Threat of New Entrants

5.2.4. Threat of Substitutes

5.2.5. Intensity of Rivalry

6. GLOBAL RICH COMMUNICATION SERVICES (RCS) MARKET, BY APPLICATION

6.1. Introduction

6.2. Advertisement

6.3. Content Delivery

6.4. Integrated Solutions

6.5. Others

7. GLOBAL RICH COMMUNICATION SERVICES (RCS) MARKET, BY END USER

7.1. Introduction

7.2. Individual Consumers

7.3. Enterprises

8. GLOBAL RICH COMMUNICATION SERVICES (RCS) MARKET, BY ORGANIZATION SIZE

8.1. Introduction

8.2. Small and Medium Enterprise

8.3. Large Enterprise

9. GLOBAL RICH COMMUNICATION SERVICES (RCS) MARKET, BY VERTICAL

9.1. Introduction

9.2. BFSI

9.3. IT & Telecommunications

9.4. Media & Entertainment

9.5. Tourism & Logistics

9.6. Retail

9.7. Healthcare

9.8. Others

10. GLOBAL RICH COMMUNICATION SERVICES (RCS) MARKET, BY REGION

10.1. Overview

10.2. North America

10.2.1. Market Size & Estimates, by Country, 2020–2027

10.2.2. Market Size & Estimates, by Application, 2020–2027

10.2.3. Market Size & Estimates, by End User, 2020–2027

10.2.4. Market Size & Estimates, by Organization Size, 2020–2027

10.2.5. Market Size & Estimates, by Vertical, 2020–2027

10.2.6. US

10.2.6.1. Market Size & Estimates, by Application, 2020–2027

10.2.6.2. Market Size & Estimates, by End User, 2020–2027

10.2.6.3. Market Size & Estimates, by Organization Size, 2020–2027

10.2.6.4. Market Size & Estimates, by Vertical, 2020–2027

10.2.7. Canada

10.2.7.1. Market Size & Estimates, by Application, 2020–2027

10.2.7.2. Market Size & Estimates, by End User, 2020–2027

10.2.7.3. Market Size & Estimates, by Organization Size, 2020–2027

10.2.7.4. Market Size & Estimates, by Vertical, 2020–2027

10.2.8. Mexico

10.2.8.1. Market Size & Estimates, by Application, 2020–2027

10.2.8.2. Market Size & Estimates, by End User, 2020–2027

10.2.8.3. Market Size & Estimates, by Organization Size, 2020–2027

10.2.8.4. Market Size & Estimates, by Vertical, 2020–2027

10.3. Europe

10.3.1. Market Size & Estimates, by Country, 2020–2027

10.3.2. Market Size & Estimates, by Application, 2020–2027

10.3.3. Market Size & Estimates, by End User, 2020–2027

10.3.4. Market Size & Estimates, by Organization Size, 2020–2027

10.3.5. Market Size & Estimates, by Vertical, 2020–2027

10.3.6. Germany

10.3.6.1. Market Size & Estimates, by Application, 2020–2027

10.3.6.2. Market Size & Estimates, by End User, 2020–2027

10.3.6.3. Market Size & Estimates, by Organization Size, 2020–2027

10.3.6.4. Market Size & Estimates, by Vertical, 2020–2027

10.3.7. UK

10.3.7.1. Market Size & Estimates, by Application, 2020–2027

10.3.7.2. Market Size & Estimates, by End User, 2020–2027

10.3.7.3. Market Size & Estimates, by Organization Size, 2020–2027

10.3.7.4. Market Size & Estimates, by Vertical, 2020–2027

10.3.8. France

10.3.8.1. Market Size & Estimates, by Application, 2020–2027

10.3.8.2. Market Size & Estimates, by End User, 2020–2027

10.3.8.3. Market Size & Estimates, by Organization Size, 2020–2027

10.3.8.4. Market Size & Estimates, by Vertical, 2020–2027

10.3.9. Rest of Europe

10.3.9.1. Market Size & Estimates, by Application, 2020–2027

10.3.9.2. Market Size & Estimates, by End User, 2020–2027

10.3.9.3. Market Size & Estimates, by Organization Size, 2020–2027

10.3.9.4. Market Size & Estimates, by Vertical, 2020–2027

10.4. Asia-Pacific

10.4.1. Market Size & Estimates, by Country, 2020–2027

10.4.2. Market Size & Estimates, by Application, 2020–2027

10.4.3. Market Size & Estimates, by End User, 2020–2027

10.4.4. Market Size & Estimates, by Organization Size, 2020–2027

10.4.5. Market Size & Estimates, by Vertical, 2020–2027

10.4.6. China

10.4.6.1. Market Size & Estimates, by Application, 2020–2027

10.4.6.2. Market Size & Estimates, by End User, 2020–2027

10.4.6.3. Market Size & Estimates, by Organization Size, 2020–2027

10.4.6.4. Market Size & Estimates, by Vertical, 2020–2027

10.4.7. Japan

10.4.7.1. Market Size & Estimates, by Application, 2020–2027

10.4.7.2. Market Size & Estimates, by End User, 2020–2027

10.4.7.3. Market Size & Estimates, by Organization Size, 2020–2027

10.4.7.4. Market Size & Estimates, by Vertical, 2020–2027

10.4.8. India

10.4.8.1. Market Size & Estimates, by Application, 2020–2027

10.4.8.2. Market Size & Estimates, by End User, 2020–2027

10.4.8.3. Market Size & Estimates, by Organization Size, 2020–2027

10.4.8.4. Market Size & Estimates, by Vertical, 2020–2027

10.4.9. Rest of Asia-Pacific

10.4.9.1. Market Size & Estimates, by Application, 2020–2027

10.4.9.2. Market Size & Estimates, by End User, 2020–2027

10.4.9.3. Market Size & Estimates, by Organization Size, 2020–2027

10.4.9.4. Market Size & Estimates, by Vertical, 2020–2027

10.5. Middle East & Africa

10.5.1. Market Size & Estimates, by Application, 2020–2027

10.5.2. Market Size & Estimates, by End User, 2020–2027

10.5.3. Market Size & Estimates, by Organization Size, 2020–2027

10.5.4. Market Size & Estimates, by Vertical, 2020–2027

10.6. South America

10.6.1. Market Size & Estimates, by Application, 2020–2027

10.6.2. Market Size & Estimates, by End User, 2020–2027

10.6.3. Market Size & Estimates, by Organization Size, 2020–2027

10.6.4. Market Size & Estimates, by Vertical, 2020–2027

11. COMPETITIVE LANDSCAPE

11.1. Introduction

11.2. Key Players Market Share Analysis, 2019 (%)

11.3. Competitive Benchmarking

11.4. Competitor Dashboard

11.5. Major Growth Strategy in the market

11.6. Key Developments & Growth Strategies

11.6.1. New Product Development

11.6.2. Mergers & Acquisitions

11.6.3. Contracts & Agreements

12. COMPANY PROFILES

12.1. AT&T

12.1.1. Company Overview

12.1.2. Financial Overview

12.1.3. Products/Services/Solutions Offered

12.1.4. Key Developments

12.1.5. SWOT Analysis

12.1.6. Key Strategies

12.2. Vodafone Limited

12.2.1. Company Overview

12.2.2. Financial Overview

12.2.3. Products/Services/Solutions Offered

12.2.4. Key Developments

12.2.5. SWOT Analysis

12.2.6. Key Strategies

12.3. Google

12.3.1. Company Overview

12.3.2. Financial Overview

12.3.3. Products/Services/Solutions Offered

12.3.4. Key Developments

12.3.5. SWOT Analysis

12.3.6. Key Strategies

12.4. Verizon

12.4.1. Company Overview

12.4.2. Financial Overview

12.4.3. Products/Services/Solutions Offered

12.4.4. Key Developments

12.4.5. SWOT Analysis

12.4.6. Key Strategies

12.5. Telefonaktiebolaget LM Ericsson

12.5.1. Company Overview

12.5.2. Financial Overview

12.5.3. Products/Services/Solutions Offered

12.5.4. Key Developments

12.5.5. SWOT Analysis

12.5.6. Key Strategies

12.6. Orange

12.6.1. Company Overview

12.6.2. Financial Overview

12.6.3. Products/Services/Solutions Offered

12.6.4. Key Developments

12.6.5. SWOT Analysis

12.6.6. Key Strategies

12.7. KDDI America, Inc.

12.7.1. Company Overview

12.7.2. Financial Overview

12.7.3. Products/Services/Solutions Offered

12.7.4. Key Developments

12.7.5. SWOT Analysis

12.7.6. Key Strategies

12.8. Telit

12.8.1. Company Overview

12.8.2. Financial Overview

12.8.3. Products/Services/Solutions Offered

12.8.4. Key Developments

12.8.5. SWOT Analysis

12.8.6. Key Strategies

12.9. SK TELECOM CO., LTD.

12.9.1. Company Overview

12.9.2. Financial Overview

12.9.3. Products/Services/Solutions Offered

12.9.4. Key Developments

12.9.5. SWOT Analysis

12.9.6. Key Strategies

12.10. Telstra Group

12.10.1. Company Overview

12.10.2. Financial Overview

12.10.3. Products/Services/Solutions Offered

12.10.4. Key Developments

12.10.5. SWOT Analysis

12.10.6. Key Strategies

12.11. Tanla Solutions Limited

12.11.1. Company Overview

12.11.2. Financial Overview

12.11.3. Products/Services/Solutions Offered

12.11.4. Key Developments

12.11.5. SWOT Analysis

12.11.6. Key Strategies

12.12. Mavenir

12.12.1. Company Overview

12.12.2. Financial Overview

12.12.3. Products/Services/Solutions Offered

12.12.4. Key Developments

12.12.5. SWOT Analysis

12.12.6. Key Strategies

12.13. Nokia

12.13.1. Company Overview

12.13.2. Financial Overview

12.13.3. Products/Services/Solutions Offered

12.13.4. Key Developments

12.13.5. SWOT Analysis

12.13.6. Key Strategies

12.14. INTEROP TECHNOLOGIES

12.14.1. Company Overview

12.14.2. Financial Overview

12.14.3. Products/Services/Solutions Offered

12.14.4. Key Developments

12.14.5. SWOT Analysis

12.14.6. Key Strategies

12.15. Twilio Inc.

12.15.1. Company Overview

12.15.2. Financial Overview

12.15.3. Products/Services/Solutions Offered

12.15.4. Key Developments

12.15.5. SWOT Analysis

12.15.6. Key Strategies

LIST OF TABLES

TABLE 1 LIST OF ASSUMPTIONS

TABLE 2 GLOBAL RICH COMMUNICATION SERVICES (RCS) MARKET, BY APPLICATION, 2020–2027 (USD MILLION)

TABLE 3 GLOBAL RICH COMMUNICATION SERVICES (RCS) MARKET, BY END USER, 2020–2027 (USD MILLION)

TABLE 4 GLOBAL RICH COMMUNICATION SERVICES (RCS) MARKET, BY ORGANIZATION SIZE, 2020–2027 (USD MILLION)

TABLE 5 GLOBAL RICH COMMUNICATION SERVICES (RCS) MARKET, BY VERTICAL, 2020–2027 (USD MILLION)

TABLE 6 GLOBAL RICH COMMUNICATION SERVICES (RCS) MARKET, BY REGION, 2020–2027 (USD MILLION)

TABLE 7 NORTH AMERICA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY COUNTRY, 2020–2027 (USD MILLION)

TABLE 8 NORTH AMERICA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY APPLICATION, 2020–2027 (USD MILLION)

TABLE 9 NORTH AMERICA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY END USER, 2020–2027 (USD MILLION)

TABLE 10 NORTH AMERICA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY ORGANIZATION SIZE, 2020–2027 (USD MILLION)

TABLE 11 NORTH AMERICA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY VERTICAL, 2020–2027 (USD MILLION)

TABLE 12 US: RICH COMMUNICATION SERVICES (RCS) MARKET, BY APPLICATION, 2020–2027 (USD MILLION)

TABLE 13 US: RICH COMMUNICATION SERVICES (RCS) MARKET, BY END USER, 2020–2027 (USD MILLION)

TABLE 14 US: RICH COMMUNICATION SERVICES (RCS) MARKET, BY ORGANIZATION SIZE, 2020–2027 (USD MILLION)

TABLE 15 US: RICH COMMUNICATION SERVICES (RCS) MARKET, BY VERTICAL, 2020–2027 (USD MILLION)

TABLE 16 CANADA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY APPLICATION, 2020–2027 (USD MILLION)

TABLE 17 CANADA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY END USER, 2020–2027 (USD MILLION)

TABLE 18 CANADA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY ORGANIZATION SIZE, 2020–2027 (USD MILLION)

TABLE 19 CANADA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY VERTICAL, 2020–2027 (USD MILLION)

TABLE 20 MEXICO: RICH COMMUNICATION SERVICES (RCS) MARKET, BY APPLICATION, 2020–2027 (USD MILLION)

TABLE 21 MEXICO: RICH COMMUNICATION SERVICES (RCS) MARKET, BY END USER, 2020–2027 (USD MILLION)

TABLE 22 MEXICO: RICH COMMUNICATION SERVICES (RCS) MARKET, BY ORGANIZATION SIZE, 2020–2027 (USD MILLION)

TABLE 23 MEXICO: RICH COMMUNICATION SERVICES (RCS) MARKET, BY VERTICAL, 2020–2027 (USD MILLION)

TABLE 24 EUROPE: RICH COMMUNICATION SERVICES (RCS) MARKET, BY COUNTRY, 2020–2027 (USD MILLION)

TABLE 25 EUROPE: RICH COMMUNICATION SERVICES (RCS) MARKET, BY APPLICATION, 2020–2027 (USD MILLION)

TABLE 26 EUROPE: RICH COMMUNICATION SERVICES (RCS) MARKET, BY END USER, 2020–2027 (USD MILLION)

TABLE 27 EUROPE: RICH COMMUNICATION SERVICES (RCS) MARKET, BY ORGANIZATION SIZE, 2020–2027 (USD MILLION)

TABLE 28 EUROPE: RICH COMMUNICATION SERVICES (RCS) MARKET, BY VERTICAL, 2020–2027 (USD MILLION)

TABLE 29 UK: RICH COMMUNICATION SERVICES (RCS) MARKET, BY APPLICATION, 2020–2027 (USD MILLION)

TABLE 30 UK: RICH COMMUNICATION SERVICES (RCS) MARKET, BY END USER, 2020–2027 (USD MILLION)

TABLE 31 UK: RICH COMMUNICATION SERVICES (RCS) MARKET, BY ORGANIZATION SIZE, 2020–2027 (USD MILLION)

TABLE 32 UK: RICH COMMUNICATION SERVICES (RCS) MARKET, BY VERTICAL, 2020–2027 (USD MILLION)

TABLE 33 GERMANY: RICH COMMUNICATION SERVICES (RCS) MARKET, BY APPLICATION, 2020–2027 (USD MILLION)

TABLE 34 GERMANY: RICH COMMUNICATION SERVICES (RCS) MARKET, BY END USER, 2020–2027 (USD MILLION)

TABLE 35 GERMANY: RICH COMMUNICATION SERVICES (RCS) MARKET, BY ORGANIZATION SIZE, 2020–2027 (USD MILLION)

TABLE 36 GERMANY: RICH COMMUNICATION SERVICES (RCS) MARKET, BY VERTICAL, 2020–2027 (USD MILLION)

TABLE 37 FRANCE: RICH COMMUNICATION SERVICES (RCS) MARKET, BY APPLICATION, 2020–2027 (USD MILLION)

TABLE 38 FRANCE: RICH COMMUNICATION SERVICES (RCS) MARKET, BY END USER, 2020–2027 (USD MILLION)

TABLE 39 FRANCE: RICH COMMUNICATION SERVICES (RCS) MARKET, BY ORGANIZATION SIZE, 2020–2027 (USD MILLION)

TABLE 40 FRANCE: RICH COMMUNICATION SERVICES (RCS) MARKET, BY VERTICAL, 2020–2027 (USD MILLION)

TABLE 41 REST OF EUROPE: RICH COMMUNICATION SERVICES (RCS) MARKET, BY APPLICATION, 2020–2027 (USD MILLION)

TABLE 42 REST OF EUROPE: RICH COMMUNICATION SERVICES (RCS) MARKET, BY END USER, 2020–2027 (USD MILLION)

TABLE 43 REST OF EUROPE: RICH COMMUNICATION SERVICES (RCS) MARKET, BY ORGANIZATION SIZE, 2020–2027 (USD MILLION)

TABLE 44 REST OF EUROPE: RICH COMMUNICATION SERVICES (RCS) MARKET, BY VERTICAL, 2020–2027 (USD MILLION)

TABLE 45 ASIA-PACIFIC: RICH COMMUNICATION SERVICES (RCS) MARKET, BY COUNTRY, 2020–2027 (USD MILLION)

TABLE 46 ASIA-PACIFIC: RICH COMMUNICATION SERVICES (RCS) MARKET, BY APPLICATION, 2020–2027 (USD MILLION)

TABLE 47 ASIA-PACIFIC: RICH COMMUNICATION SERVICES (RCS) MARKET, BY END USER, 2020–2027 (USD MILLION)

TABLE 48 ASIA-PACIFIC: RICH COMMUNICATION SERVICES (RCS) MARKET, BY ORGANIZATION SIZE, 2020–2027 (USD MILLION)

TABLE 49 ASIA-PACIFIC: RICH COMMUNICATION SERVICES (RCS) MARKET, BY VERTICAL, 2020–2027 (USD MILLION)

TABLE 50 CHINA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY APPLICATION, 2020–2027 (USD MILLION)

TABLE 51 CHINA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY END USER, 2020–2027 (USD MILLION)

TABLE 52 CHINA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY ORGANIZATION SIZE, 2020–2027 (USD MILLION)

TABLE 53 CHINA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY VERTICAL, 2020–2027 (USD MILLION)

TABLE 54 INDIA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY APPLICATION, 2020–2027 (USD MILLION)

TABLE 55 INDIA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY END USER, 2020–2027 (USD MILLION)

TABLE 56 INDIA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY ORGANIZATION SIZE, 2020–2027 (USD MILLION)

TABLE 57 INDIA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY VERTICAL, 2020–2027 (USD MILLION)

TABLE 58 JAPAN: RICH COMMUNICATION SERVICES (RCS) MARKET, BY APPLICATION, 2020–2027 (USD MILLION)

TABLE 59 JAPAN: RICH COMMUNICATION SERVICES (RCS) MARKET, BY END USER, 2020–2027 (USD MILLION)

TABLE 60 JAPAN: RICH COMMUNICATION SERVICES (RCS) MARKET, BY ORGANIZATION SIZE, 2020–2027 (USD MILLION)

TABLE 61 JAPAN: RICH COMMUNICATION SERVICES (RCS) MARKET, BY VERTICAL, 2020–2027 (USD MILLION)

TABLE 62 REST OF ASIA-PACIFIC: RICH COMMUNICATION SERVICES (RCS) MARKET, BY APPLICATION, 2020–2027 (USD MILLION)

TABLE 63 REST OF ASIA-PACIFIC: RICH COMMUNICATION SERVICES (RCS) MARKET, BY END USER, 2020–2027 (USD MILLION)

TABLE 64 REST OF ASIA-PACIFIC: RICH COMMUNICATION SERVICES (RCS) MARKET, BY ORGANIZATION SIZE, 2020–2027 (USD MILLION)

TABLE 65 REST OF ASIA-PACIFIC: RICH COMMUNICATION SERVICES (RCS) MARKET, BY VERTICAL, 2020–2027 (USD MILLION)

TABLE 66 MIDDLE EAST & AFRICA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY APPLICATION, 2020–2027 (USD MILLION)

TABLE 67 MIDDLE EAST & AFRICA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY END USER, 2020–2027 (USD MILLION)

TABLE 68 MIDDLE EAST & AFRICA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY ORGANIZATION SIZE, 2020–2027 (USD MILLION)

TABLE 69 MIDDLE EAST & AFRICA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY VERTICAL, 2020–2027 (USD MILLION)

TABLE 70 SOUTH AMERICA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY APPLICATION, 2020–2027 (USD MILLION)

TABLE 71 SOUTH AMERICA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY END USER, 2020–2027 (USD MILLION)

TABLE 72 SOUTH AMERICA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY ORGANIZATION SIZE, 2020–2027 (USD MILLION)

TABLE 73 SOUTH AMERICA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY VERTICAL, 2020–2027 (USD MILLION)



LIST OF FIGURES

FIGURE 1 MARKET SYNOPSIS

FIGURE 2 RESEARCH PROCESS OF MRFR

FIGURE 3 TOP DOWN & BOTTOM UP APPROACH

FIGURE 4 GLOBAL RICH COMMUNICATION SERVICES (RCS) MARKET, BY APPLICATION, 2020–2027 (USD MILLION)

FIGURE 5 GLOBAL RICH COMMUNICATION SERVICES (RCS) MARKET, BY END USER, 2020–2027 (USD MILLION)

FIGURE 6 GLOBAL RICH COMMUNICATION SERVICES (RCS) MARKET, BY ORGANIZATION SIZE, 2020–2027 (USD MILLION)

FIGURE 7 GLOBAL RICH COMMUNICATION SERVICES (RCS) MARKET, BY VERTICAL, 2020–2027 (USD MILLION)

FIGURE 8 GLOBAL RICH COMMUNICATION SERVICES (RCS) MARKET, BY REGION, 2020 & 2027 (USD MILLION)

FIGURE 9 NORTH AMERICA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY COUNTRY, 2020–2027 (USD MILLION)

FIGURE 10 NORTH AMERICA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY APPLICATION, 2020–2027 (USD MILLION)

FIGURE 11 NORTH AMERICA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY END USER, 2020–2027 (USD MILLION)

FIGURE 12 NORTH AMERICA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY ORGANIZATION SIZE, 2020–2027 (USD MILLION)

FIGURE 13 NORTH AMERICA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY VERTICAL, 2020–2027 (USD MILLION)

FIGURE 14 EUROPE: RICH COMMUNICATION SERVICES (RCS) MARKET, BY COUNTRY, 2020–2027 (USD MILLION)

FIGURE 15 EUROPE: RICH COMMUNICATION SERVICES (RCS) MARKET, BY APPLICATION, 2020–2027 (USD MILLION)

FIGURE 16 EUROPE: RICH COMMUNICATION SERVICES (RCS) MARKET, BY END USER, 2020–2027 (USD MILLION)

FIGURE 17 EUROPE: RICH COMMUNICATION SERVICES (RCS) MARKET, BY ORGANIZATION SIZE, 2020–2027 (USD MILLION)

FIGURE 18 EUROPE: RICH COMMUNICATION SERVICES (RCS) MARKET, BY VERTICAL, 2020–2027 (USD MILLION)

FIGURE 19 ASIA-PACIFIC: RICH COMMUNICATION SERVICES (RCS) MARKET, BY COUNTRY, 2020–2027 (USD MILLION)

FIGURE 20 ASIA-PACIFIC: RICH COMMUNICATION SERVICES (RCS) MARKET, BY APPLICATION, 2020–2027 (USD MILLION)

FIGURE 21 ASIA-PACIFIC: RICH COMMUNICATION SERVICES (RCS) MARKET, BY END USER, 2020–2027 (USD MILLION)

FIGURE 22 ASIA-PACIFIC: RICH COMMUNICATION SERVICES (RCS) MARKET, BY ORGANIZATION SIZE, 2020–2027 (USD MILLION)

FIGURE 23 ASIA-PACIFIC: RICH COMMUNICATION SERVICES (RCS) MARKET, BY VERTICAL, 2020–2027 (USD MILLION)

FIGURE 24 MIDDLE EAST & AFRICA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY APPLICATION, 2020–2027 (USD MILLION)

FIGURE 25 MIDDLE EAST & AFRICA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY END USER, 2020–2027 (USD MILLION)

FIGURE 26 MIDDLE EAST & AFRICA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY ORGANIZATION SIZE, 2020–2027 (USD MILLION)

FIGURE 27 MIDDLE EAST & AFRICA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY VERTICAL, 2020–2027 (USD MILLION)

FIGURE 28 SOUTH AMERICA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY APPLICATION, 2020–2027 (USD MILLION)

FIGURE 29 SOUTH AMERICA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY END USER, 2020–2027 (USD MILLION)

FIGURE 30 SOUTH AMERICA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY ORGANIZATION SIZE, 2020–2027 (USD MILLION)

FIGURE 31 SOUTH AMERICA: RICH COMMUNICATION SERVICES (RCS) MARKET, BY VERTICAL, 2020–2027 (USD MILLION)

リッチコミュニケーションサービス市場

リッチコミュニケーションサービス(RCS)市場は、2026年までに226億米ドルに達すると推定されており、CAGRは22%を記録しています。

セグメンテーション

アプリケーション別 Advertisement Content Delivery Integrated Solutions
By End User Individual Consumers And Enterprises
組織規模別 Small And Medium Enterprise And Large Enterprise
垂直方向 (Bfsi It & Telecommunications Media & Entertainment Tourism & Logistics Retail Healthcare

キープレーヤー

  • AT&T (US)
  • Vodafone Limited (UK)
  • Google (US)
  • Verizon (US)
  • Telefonaktiebolaget LM Ericsson (Sweden)
  • Orange (France)
  • KDDI America
  • Inc. (New York)
  • Telit (UK)
  • SK TELECOM CO.
  • LTD. (Korea)
  • Telstra Group (Australia)
  • Tanla Solutions Limited (UAE)
  • Mavenir (US)

運転手

  • Huge demand for next-generation text services is the major driver of the global RCS market.
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リッチコミュニケーションサービス市場の概要:


リッチコミュニケーションサービス(RCS)市場は、2026年までに226億米ドルに達すると推定されており、CAGRは22%を記録しています。

リッチコミュニケーションサービス(RCS)は、ショートメッセージングサービスまたはSMSと呼ばれる旧世代のテキストメッセージングサービスに代わるために、携帯電話事業者や携帯電話で使用される次世代のテキストメッセージングプロトコルです。RCSは、予約の予約、シームレスな支払い、搭乗券の利用、調査回答の提出、銀行や電子商取引機関からの通知の受信、マーケティングとプロモーションのアラートで消費者を支援します。さらに、リッチで検証済みのメッセージ、8,000文字を超える大容量のメッセージング、メッセージングアプリケーション内のビデオ通話、グループチャット、送信者への開封確認、プラットフォームに依存しないメッセージングなどの機能を提供します。さらに、リッチコミュニケーションサービスマーケットにより、ビジネス組織は、最新のオファーと進行中の割引販売、新製品の到着、および注文の配送状況に関するアラートと通知を顧客に送信できます。リッチコミュニケーションサービス(RCS)市場は、広告のニーズの高まりとスマートフォンの採用の増加によって推進されています。さらに、競争力のある製品やサービスを提供するためのスマートフォンメーカーとネットワークキャリアの間の激しい競争によるスマートフォンの手頃な価格は、市場の成長に貢献しています。さらに、IT業界における急速な技術開発により、市場の成長が加速しています。しかし、市場の成長は、エンドツーエンドの暗号化によって提供されるセキュリティの制限によって妨げられる可能性があります。


リッチコミュニケーションサービス市場のセグメンテーション:
グローバルリッチコミュニケーションサービス市場は、アプリケーション、エンドユーザー、組織規模、業種、および地域に基づいてセグメント化されています。


  • アプリケーションによって、グローバルなリッチコミュニケーションサービス市場は、広告、コンテンツ配信、統合ソリューションなどに分かれています。

  • エンドユーザーによって、グローバルなリッチコミュニケーションサービス市場は個々の消費者と企業に分かれています。

  • 組織規模によって、グローバルなリッチコミュニケーションサービス市場は、中小企業と大企業に分けられます。

  • バーティカルに基づいて、グローバルなリッチコミュニケーションサービス市場は、BFSI、ITおよび電気通信、メディアとエンターテインメント、観光とロジスティクス、小売、ヘルスケアなどに分割されています。

  • グローバルリッチコミュニケーションサービス市場は、北米、ヨーロッパ、アジア太平洋、中東およびアフリカ、南米の4つの地域で分析されています。


リッチコミュニケーションサービス市場の地域分析:
グローバルリッチコミュニケーションサービス市場は、予測期間にわたって指数関数的なCAGRを登録すると推定されています。グローバルリッチコミュニケーションサービス(RCS)市場の地理的分析は、北米、ヨーロッパ、アジア太平洋、中東およびアフリカ、および南米で実施されています。


北米は、この地域の業種全体でRCSサービスの需要が高まっているため、最大の市場シェアを記録すると予想されています。米国は、SMSを介して接続されたマーケティング担当者向けのメッセージング機能の強化、高度な技術採用、およびマーケティングキャンペーンの革新により、北米の市場をリードすることが期待されています。さらに、AT&T(米国)、グーグル(米国)、ベライゾン(米国)、KDDIアメリカ(米国)、Mavenir(米国)、INTEROP TECHNOLOGIES(米国)、Twilio Inc.(米国)などの主要企業の存在が、地域市場の成長を牽引しています。


RCSの欧州市場は、主に業界の主要企業によって採用された拡大戦略により、レビュー期間中に第2の位置に立つと予想されます。また、豊かな消費者体験に対する需要の高まりは、市場の成長を次のレベルに押し上げています。アジア太平洋地域は最も急速に成長すると予想されています予測期間中にリッチコミュニケーションサービス(RCS)市場に参入する。


リッチコミュニケーションサービス市場の競争分析:
リッチコミュニケーションサービス(RCS)市場は、主に広告のニーズの高まりとスマートフォン。主要なプレーヤーは、市場での地位を強化し、業種全体のエンドユーザーの要求に応えるための主要な有機的成長戦略として、パートナーシップ、買収、および製品強化を選択しています。また、業界のプレーヤーは、提供される機能の進歩をめぐって競争しています。さらに、両社はより大きなファイル共有オプションを提供しており、独自の販売提案を行っています。前述のすべての要因とは別に、企業はさまざまなメーカーやプラットフォームの携帯電話との互換性の拡大に取り組んでいます。クライアントは、顧客獲得、顧客アフターサービス、日々のビジネス活動の改善に関する調査などのプロセスのオファーアラートと自動化について通知することにより、顧客エンゲージメントで競争力を享受できるようになりました。


COVID19のリッチ通信サービス市場への影響:
電気通信業界は、主に在宅勤務への移行により、モバイル通信の需要の増加を報告しています世界の労働力の大部分による環境。さらに、世界中の政府当局によって課されたロックダウンは、業界の大部分に影響を与えています。小売業界は、宅配やオンラインサービスを提供する消費者からの需要に応えるためにデジタルソリューションを採用しました。さらに、パンデミック時に実施されたマーケティングキャンペーンは、主にメッセージングを介したデジタルプラットフォームに基づいていました。これは、豊富な通信サービスの需要にプラスの影響を与え、市場の成長を次のレベルに引き上げました。


リッチコミュニケーションサービス市場の主要プレーヤー:
グローバルリッチコミュニケーションサービス(RCS)市場の主要プレーヤーは、出身国、さまざまな場所での存在に基づいて特定されます地域、最近の主要な開発、製品の多様化、および業界の専門知識。これらには、AT&T(米国)、ボーダフォンリミテッド(英国)、グーグル(米国)、ベライゾン(米国)、Telefonaktiebolaget LMエリクソン(スウェーデン)、オレンジ(フランス)、KDDIアメリカ社(米国)、Telit(英国)、SKテレコム株式会社が含まれます。(韓国)、テルストラ・グループ(オーストラリア)、タンラ・ソリューションズ・リミテッド(アラブ首長国連邦)、マベニール(米国)、ノキア(フィンランド)、INTEROP TECHNOLOMS(米国)、およびTwilio Inc.(米国)。市場関係者が採用する主要な戦略には、パートナーシップ、買収、合意、およびコラボレーションが含まれます。


2018~2026年のグローバル・リッチ・コミュニケーション・サービス(RCS)市場(10億米ドル)
Rich Communication Services (RCS) Market


ソース:MRFR 分析


対象読者:



  • 付加価値再販業者 (VAR)

  • 広告代理店

  • 銀行機関

  • 小売業者

  • 観光&ロジスティクス会社

  • テクノロジーコンサルタント

  • 投資家とベンチャーキャピタリスト



Report Scope:
Report Attribute/Metric Details
  Market Size   USD 22.6 Billion (2018-2026)
  CAGR   22% (2018-2026)
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Application, Organization Size
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   AT&T (US), Vodafone Limited (UK), Google (US), Verizon (US), Telefonaktiebolaget LM Ericsson (Sweden), Orange (France), KDDI America, Inc. (New York), Telit (UK), SK TELECOM CO., LTD. (Korea), Telstra Group (Australia), Tanla Solutions Limited (UAE), Mavenir (US), Nokia (Finland), INTEROP TECHNOLOGIES (US), and Twilio Inc. (US).
  Key Market Opportunities   Lack of secure encryption protocols for protecting data can limit the market growth.
  Key Market Drivers   Huge demand for next-generation text services is the major driver of the global RCS market.


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Frequently Asked Questions (FAQ) :

Huge demand for next-generation text services is the major driver of the global RCS market.

Lack of secure encryption protocols for protecting data can limit the market growth.

The global rich communication service (RCS) market size can reach USD 22.6 billion by 2026.

The global RCS market can expand at 22% CAGR from 2018 to 2026.

North America can purportedly be lucrative for the global RCS market.

Tanla Solutions Limited, KDDI America, Inc., Telefonaktiebolaget LM Ericsson, SK TELECOM CO., LTD., Telstra Group, Mavenir, Nokia, Twilio Inc., Verizon, Vodafone Limited, INTEROP TECHNOLOGIES, Orange, Telit, Google, and AT&T are prominent players.

Telecommunications Industry has reported an increase in demand for mobile communications, mainly due to a shift towards work from home environments by a large share of the global workforce. Furthermore, the lockdowns imposed by government authorities across the globe have impacted the majority of industry verticals.

The rich communication service (RCS) market is driven by the rising need for advertisement and the increasing adoption of smartphones. Furthermore, the affordability of smartphones due to cutthroat competition among smartphone manufacturers and network carriers to deliver competitive products and services is contributing to market.