Global market valuation was derived through production volume analysis and revenue mapping across the value chain. The methodology included:
Identification of 50+ key stakeholders across packaging converters (Amcor, Mondi, WestRock, Smurfit Kappa), printing equipment manufacturers (HP Indigo, BOBST, Mark Andy), and consumables suppliers (inks, plates, substrates) across North America, Europe, Asia-Pacific, and Latin America
Technology mapping across flexographic printing, digital printing (inkjet and electrophotography), rotogravure printing, and offset lithography, segmented by substrate compatibility (plastic films, paperboard, metallic substrates, glass decoration)
End-use industry allocation analysis across food and beverage, pharmaceuticals, cosmetics, and consumer goods packaging, cross-referenced with regional manufacturing output data
Analysis of reported and modeled annual revenues specific to packaging printing operations, excluding non-print packaging (plain substrates) and commercial publication printing
Coverage of manufacturers and converters representing 75-80% of global market share in 2024
Extrapolation using bottom-up (packaging unit volume × average print cost per unit by country and substrate) and top-down (equipment installed base capacity utilization × average revenue per machine hour) approaches to derive segment-specific valuations, validated against import/export trade flows of printed packaging materials