Pepper Spray Market Trends

Key Emerging Trends in the Pepper Spray Market

In the increasingly competitive Pepper Spray Market positioning is a focal space where businesses strive to introduce and maintain their position in the market. This industry focuses on individuals, who want to be defended and those manufacturers use various ways to differentiate their pepper sprays products and attract people looking for a reliable, effective and easy to use them. Another important approach is product innovation, during which companies develop the pepper sprays with distinctive features that could include compact designs, long ranges or special formulas that leave invisible marks on assailants to aid in later identification. Apart from catering to the different tastes of consumers such as for stealth or enhanced safety, these brands try to differentiate themselves to gain a solid market standing. As per the data, which has been released by the National Crime Records Bureau, it is evident that there has been a steady growth in the number of cases of violent abuse against women since the year 2009. By the end of 2013, the amount of such offenses had increased by over 50%. As per the research conducted by the National Center for Biotechnology Information, India was recorded to have at least 93 reported rapes every day in 2016. Because of this, the last several years have witnessed a considerable upsurge in people’s awareness of self-defense. This also led to a situation where more people discovered the use of these pepper sprays for the self-defense of women. During the next few years, this represents a huge chance to the market. The pricing strategies in the Pepper Spray Industry are one of the key considerations given the variety of demographics and safety needs of consumers. Some brands have a premium pricing strategy, namely placing their pepper sprays in a high-end category which often includes advanced spray mechanisms as well as compliance with safety standards. The approach is aimed at those customers who look for high-end safety solutions and are ready to pay for accurate and proven pepper sprays. However, some brands choose to adopt a more competitive pricing strategy to bring the price down and target more consumers with their product offerings. Rightly blending quality with affordability is what big brands have in mind to penetrate the market through different segments and secure a wide share of the market.