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Protein Bars - Raising the Bar for Ready-to-eat (RTE) Healthy Alternatives!

Avoiding junk food, chocolates, and candies to switch over to healthy diet alternatives has never been easy for people. This need to pacify cravings and be healthy at the same time has given rise to many favorable options for sugary candies and chocolates. Most people look for tasteful, healthy, ready-to-eat, and conveniently available alternatives. Protein bars have emerged as the most common and popular choice for people for similar reasons. Protein, the essential macronutrient for the human body, supports various body functions, is suitable for metabolism, burns calories, and curbs the appetite.


Speaking Ingredient-wise!


Many protein bars are readily available in the markets, made with natural ingredients like cereal, oatmeal, fruits, dry fruits, etc., and are rich in fiber and protein. On the other hand, these protein bars also have high levels of sugars and sweeteners that are unhealthy and can lead to various diseases such as obesity, diabetes, and liver-related issues. This makes it necessary for consumers to check the bar’s label for ingredients and their quantity. Plant- or animal-based protein is considered safe to be added to the daily diet as an after-meal routine or a dessert snack. Considering them for a quick full meal option in times of rush is also very common amongst the masses nowadays. Whether a vegetarian or a non-vegetarian, a protein bar is an option for everyone. Although meat, fish, and poultry are the primary source of protein, plant-based alternatives such as nuts, legumes, whole grains, and seeds-based protein bars are equally popular and serve the vegetarian consumer base for the protein bars market.


What appeals to the consumers?


Every person, in general, would like to lead a healthy lifestyle. However, individuals with busy or active schedules find it difficult and hectic to prepare an excellent protein-rich meal every day. Thus, they would readily prefer to have a convenient and compact bar of protein filled with most of the nutrients their body needs to stay healthy. Keep it in your pocket; it requires no preparation; grab a bite whenever you like, and you’re good to go! 

In the era of health-conscious people and fitness freaks, the protein bars market gets a natural boost due to a constant need for weight loss, daily workouts, and a continuous energy supply. It is an ideal meal replacement and readily available for consumers making it more popular amongst the masses and creating a constant need for innovation for the market players to keep coming up with new products to deal with the changing preferences of people and keep it appealing by making it healthier and tastier to stay over the edge of rising competition.


Picking the Right Bar for You


Choosing the right protein bar involves various objectives we are trying to meet as a consumer, which includes the source of protein and amount of protein, along with the purpose such as pre-or post-workout snack, pre-sleep dessert, pre- or post-play snack, and more. 


The primary aim should be analyzing the amount of protein required by your body along with the ingredients you are consuming with it, such as added sugars or sweeteners that need to be balanced to keep it a healthy alternative. Most people prefer chemical-free and gluten-free nutritional foods, and choosing suitable protein bars out of various available options should involve these considerations.

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