Published On : February 2018
How the present scenario looks like?
Environmental pollution, especially air pollution, is a serious cause of concern because of exponential industrial development. With the increasing improvement of environmental regulations and investment in environmental protection initiatives, manufacturers are coming up with eco-friendly alternatives avoiding the use of hazardous chemicals
Nonwoven air filters is one such important means of air pollution control that are used more and more widely in transportation and HVAC. As a result the global nonwoven filter media market is expected to grow substantially. Although, technological advancements in nonwoven filter media manufacturing has led to the higher cost for filter media in comparison to membranes but due to growing environmental concern and strict government regulations, the demand for nonwoven filter media is increasing. Thus, it is estimated to witness strong economic growth in countries of Asia Pacific region and likely to account for more than 50% of the world's nonwoven filter media market share by 2030.
Where is the business opportunity?
Growing population is generating a huge demand for transportation and in turn, increasing the consumption of nonwoven filter media. Additionally, the growing water pollution in the region due to increasing urbanization drives the focus on nonwoven filter, which is expected to impact the filter media demand positively.
In addition, the ongoing progression in Federal Laws and regulatory activities directly influence the development of nonwoven filter media market. Regulatory bodies are promoting “a greener tomorrow” through various regimes, regulations, and awareness programs with sustainability being the focal point in major business negotiations. New law regulations and standards will affect the following pointers:
It is notable that while the emergence of green standards poses additional challenges to the production of nonwoven filter media, it also provide great opportunity for new technologies and new products for nonwoven filter media. This also provides an opportunity for smart filtration companies to capture early mover advantage of “green projects” and become one of the first few technology leaders patronizing these programs.
Today’s industrial wastewater managers face an overflowing plate of immediate and long-range challenges. The demand for fresh water across the globe has continued to increase at a rapid pace. Continuous investment in water and wastewater improvement has created ample opportunities for water treatment equipment technology. In the last decade, the demand for fresh water in Asia Pacific and other developing region such as Latin America and the Middle East & Africa has continued to increase at a rapid pace, primarily due to the growing population, increasing urbanization and constant economic growth. For instance, in India, due to over-exploitation of water resources in coastal areas, seawater is often mixed with groundwater in some cities like Chennai and Mumbai, increasing the groundwater salinity. The reducing availability of water and deteriorating water quality has forced the country to look for sustainable and effective water technologies to provide clean and quality water.
As the impact of climate change and pollution on hydrological cycles becomes better understood, a number of countries may look to tighten water regulatory standards on the provision of water and wastewater services. With more interest from governments and businesses to adopt water stewardships principals, utilities may also explore innovative financing solutions to fund infrastructure activities.
What should be the business strategy?
The global nonwoven filter media market is at a growing stage, which represents a healthy statics in terms of market value and overall volume. Over the past few years, the nonwoven filter media market has witnessed a significant demand from industries like transportation, water treatment and HVAC. Nevertheless, the degree of competition among the market players is still less, owing to limited market players across the globe. Globally market for nonwoven filter media is fragmented in nature and it is moving towards growth expansion by specifically adopting partnership, expansion, joint-venture and product launch strategies. However, expansion is the primary business strategy applied by the key nonwoven filter media manufactures. Acquisition is the second go-to strategy used by the manufacturers to increase their market share in global nonwoven filter media market.
So, what may restrain the Nonwoven Filter Media Market?
Strong competition from membrane filtration technology due to government infrastructure spending and economic forces is one of the factors that may restrain the global nonwoven filter media market. In addition to this, strict regulations, terse industry standards, increasing consumer demand, and the need to replace aging and/or outdated existing equipment are some of the drivers for membrane microfiltration market which may pose as restraining factors for the nonwoven filter media market in near future
Recent Trends in Nonwoven Filter Media
New necessity of automotive engine producers has laid emphasis on the development of new engine intake air filtration media. Abridged space under the hood, extended service life intermissions, new motor designs, and enhanced sensor guard require new engine air filter media with better filtration capability. Recently, a trend of cellulose based nonwoven filter materials, utilized for most automotive engine intake air filtration projects has been introduced as they exhibit higher filter life with enhanced filtration competences and a high thermal stability.
In conclusion, non-woven filter media is driving the manufacturers to a greener tomorrow.