Wireless Earphone Market Research Report - Forecast 2027

Wireless Earphone Market, By Components (Hardware, Software, Service), By Technology (Wi-Fi, Bluetooth, NFC), By Point of Sale (Hypermarket/Supermarket Stores, Multi-brand Electronic Stores, Exclusive Showrooms, Online Sales Channel), By Applications (Music & Entertainment, Sports & Fitness, Gaming & Virtual Reality) - Forecast 2027

ID: MRFR/SEM/3156-HCR | February 2021 | Region: Global | 100 pages

Wireless Earphone Market Overview:

The wireless earphone market is growing at an estimated CAGR of 6% for the forecast period of 2017 to 2023. There had been a steady growth observed in the market for the last couple of years. The demand for wireless headphones or earbuds is increasing with time. Millions of tech-savvy consumers are retaining the market buzz for the said product. This particular category of product is highly brand-oriented. Consumers prioritize brand brand-name over anything else. The huge population of consumers is the primary growth factor for the market. 


A wireless headphone is an earpiece audio device that enables wireless connection with the source of the sound system. These earphones generally use Bluetooth, NFC, or Wi-Fi for connectivity with other devices. By outer looks, wireless headphones can be of many types, forms, and shapes. They are much more flexible, lightweight, and easy to use than other kinds of headphones. The wireless earphone market share is increasing in several countries and regions of the world. Consumers from different backgrounds are getting interested in the product.         


Covid-19 Analysis:
The global business environment has been brutally disrupted by the emergence of the COVID-19 pandemic. The lockdowns in major and most countries in the world followed by the diseases have completely shut down many industries for several months. It is important to assess the impacts of the lockdowns in different industries. That way it is possible to understand the actual effects of the disease on the earphones & headphones market. Wireless headphones are a luxury and premium accessory. This gadget is an item of desire for the majority of consumers. 


Since the covid-19 has disrupted the supply channels, reduced the workforce due to social distancing. Also, it has lowered the market demand because people have decreased their per capita expenditure in several countries. In such a situation, the wireless headphones market has been impacted by the pandemic. But soon after the lockdowns are over, markets have started to normalize. So, the hope for tremendous growth in the coming future surely persists.         


Wireless Earphone Market Dynamics:
Drivers:
One of the primary market engagers for wireless earphones is the diverse pattern of the consumer base. The different consumers have different demands and requirements for the product. Hopefully, the advancements in technology have enabled premium quality wired earphones to go wireless. There are plenty of benefits of using these headphones that credit for the market growth itself. Wireless earphones for android, IOS, and different operating system devices make them flexible and easy to use.


A large section of the consumers uses wireless headphones during workouts in the gym, walking, or running, etc. Health-conscious people are a major driving force for the market because wireless headphones are designed for flexible outdoor usage. Wireless earphone Bluetooth connectivity option helps on-the-go music lovers stay tuned with their favorite playlist while they are outside. Apart from that, audiophiles, musicians, programmers, gamers, etc are potential driving forces for the market.       


Opportunities:
New technology is emerging now and then. The new features in the premium wireless Bluetooth earphones are a growing attraction point for consumers. Active noise cancellation (ANC), 3D surround sound, professional sound quality are the latest features that create a lot of avenues for gaining consumer trust from all over the world. The emergence of innovations in wi-fi technology is going to bring advanced upgrades to the devices also. The next generation users are the major opportunity point for the market.

The coming of virtual reality (VR) technology in the gaming, music, movie categories has increased the demand for a dedicated surround sound system that supports the VR technology. These technological aspects are inviting more opportunities for the Bluetooth headphones market.  

Restraints:
Premium wireless headphones have a growing popularity in the market. A major problem in the market right now is the presence of several counterfeit products in several parts of the world. The true wireless earphone market share faces a lot of trouble due to the fake products. It is the same problem that movie makers face in the case of piracy. When people get to use forged and counterfeit products at a very cheap price, the market growth for the premium products gets hampered. 


The cheap variants do not go through any quality control test or standardization. Which discourages the average buyers to go for this product. For instance, the Earphone market in India is enormous. There are premium brands in the market as well as duplicated products. Average buyers get confused because these counterfeits try to make the same packaging. That way consumers get betrayed.       


Challenges:
A growing issue in the wireless earphones market is the range of connectivity of the device. There is a complaint from users that several wireless devices get disconnected and give distorted sound quality when there is a little distance from the source with the headphones. So, if the earphone market size has to grow and sustain the market presence, they have to improve the issue with the range. 

Also, there is a huge difference between wired and wireless earphones in the market at present. Many tech-enthusiasts opine that the price difference is troublesome to many potential buyers. The wireless earphone market trends suggest that the affordability of the products has to increase to sustain in the global market.  


Cumulative grow analysis:
Despite the hit of the pandemic situation, the global wireless earphone market demands have continued to grow. The market right now is growing at a CAGR of 6% for the forecast period of 2017 to 2023. The market is projected to reach USD 2.61 billion by the end of 2023. The technologically advanced countries have a larger share of the world market. A growing number of premium smartphones, laptops, tablets, and other portable gadgets are prompting growth for the market of wireless earphones also. 

According to the latest headphones industry statistics, the Asiatic region is responsible for more than 60% of internet users in the world. Although, the technologically advanced developed countries bag more than 30% of the global revenue for the wireless headphones market. But due to the large population, the Asian market is estimated to grow at a CAGR of 6% for the same forecast period.     


Value chain analysis:
The earphone market trends show a steady rise in the worldwide wireless headphone industry. The major distribution channel for the market is the eCommerce websites and online shopping options. Big eCommerce sites like Amazon, Alibaba, eBay, etc are examples of valuable network channels that attract most of the consumers in the market. Big brands have retail outlets in almost every emerging country. 

But the popularity, availability, discount offers, and convenience of online shopping beat everything else. Also, the advancements in the gaming and entertainment industry contribute to the global wireless earphones market share.   


Segment Overview: 
The wireless headphones market is divided into various kinds of products based on different utility and applications. The reason for the difference in the products is caused by the different kinds of consumers and their different needs. The wireless earphone market segmentation can be classified based on components, technology, sale channels, applications, region, etc. 


Wireless Earphone Market By component segmentation:



  • Hardware

  • Services

  • Software


Wireless Earphone Market By technology segmentation:



  • Wi-fi

  • NFC

  • Bluetooth

  • Others 


Wireless Earphone Market By sale-channel headphone market segmentation:



  • eCommerce sales channel 

  • Supermarket and Hypermarket stores 

  • Mixed branded electronic stores 

  • Exclusive brand showrooms

  • Others 


Wireless Earphone Market By application market segmentation:



  • Music

  • Entertainment 

  • Sports 

  • Fitness and Gym 

  • Computer gaming

  • Virtual reality 


Wireless Earphone Market By region segmentation:



  • North America (US, Canada)

  • Europe (Germany, UK, France)

  • Asia Pacific (China, India, Japan)

  • Central and South America (Brazil)

  • Rest of the world 


Wireless Earphone Market Regional Analysis:
Technologically advanced nations are way ahead in the race of wireless earphone market size. North American countries like the US, Canada, Mexico hold the largest market share in the world for wireless earphones. Constant innovation in the technological aspects, new technology, and high-income citizens are the most important growth factors for the market. 


Although, the recent wireless earphone market trends suggest that the growth in the Asia Pacific region is phenomenal too. Several market statistics indicate that populated countries like China and India are turning out to be a new potential market for the brands.   


Wireless Earphone Market Competitive Landscape:
There is tough competition between top brands in the world.
The major key players in the global market are:



  • Apple Inc (US)

  • Harman International Industries (US)

  • Phillips NV (Netherlands)

  • Skullcandy Inc (US)

  • Motorola Inc (US)

  • Samsung Group (South Korea)

  • Bose Corporation (US)

  • Sony (Japan)

  • Xiaomi (China)


Wireless Earphone Market Recent Developments:



  • Apple announced AirPods Pro-Lite, which is the premium noise-canceling wireless earbuds from the brand. Apple Air-pods is the most expensive wireless headphones in the market.

  • Samsung announces the Galaxy Buds Plus. This is a premium wireless earphone with a mic that can last up to 11 hours after a one-time charge. 


Wireless Earphone Market Report Overview:
This report discusses the wireless earphone market price, applications, segmentation, size, etc.


Wireless Earphone Market Report Time:



  • Historic: 2017

  • Base: 2021

  • Forecast: 2023


Wireless Earphone Market Report Demographic:



  • North America 

  • Europe 

  • Asia Pacific 



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Frequently Asked Questions (FAQ) :


The global wireless earphone market valuation can touch USD 2.61 billion by 2023.

The global wireless earphone market can display a CAGR of 6% from 2017 to 2023.

North America can dominate the global wireless earphone market by 2023.

The global wireless earphone market is driven by sales of smartphones, PCs, and other electronic devices for consuming content.

Apple Inc., Rowkin LLC, Samsung Group, Philips N.V, Shure Incorporated, Jabra, Motorola, Inc., Skullcandy Inc., Zebronics India Pvt. Ltd, Leaf Ear, and Harman International Industries are key players of the global wireless earphone market.