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Web3 in E-Commerce Retail Market Analysis

ID: MRFR//10728-HCR | 128 Pages | Author: Shubham Munde| May 2024

By utilizing blockchain technology, Web3 is revolutionizing e-commerce and retail markets into a decentralized platform interwoven by an ecosystem. Firstly, transaction security is guaranteed since Web3 is decentralized. The blockchain technology that underpins Web3 provides secure storage of data that cannot be tampered with, thereby minimizing fraud and creating trust among consumers. In addition to this, it eliminates intermediaries, leading to a peer-to-peer economy, hence low costs associated with peer-to-peer transactions, unlike traditional e-commerce platforms, which engage intermediaries, resulting in high fees charged due to longer processing times before clearing takes place.
Web3's key feature is that smart contracts automate contractual agreements without involving third parties when they execute them accordingly. In reference to e-commerce & retail, this translates to faster and more reliable transactions. Smart contracts can be used for many purposes, including order fulfillment, payment processing, and supply chain management. Furthermore, Web3 is heavily focused on decentralized finance (DeFi); thus, it has a significant impact on e-commerce and retail markets. This means that businesses have alternatives for financing and streamlining their financial operations due to the increasing availability of decentralized financial services. With more inclusive finances, smaller firms are now able to compete on an equal footing with established players in the industry, and this fosters market innovation and diversity.
Moreover, one important market factor associated with Web3 is the integration of non-fungible tokens (NFTs) into e-commerce and retail sectors. NFTs offer tokenization of digital or physical assets, which enables businesses to produce unique and scarce products that are different from others. The E-commerce & Retail Market does not only rely on different platforms but also needs interoperability for its success in terms of web3 technologies being used across platforms where they can be applied as well as other devices all over the world today. There is better coordination between various links of supply chains through seamlessness sharing data within them, thereby enhancing collaboration among actors involved in such chains both within organizations operating internationally or locally, leading to improved operations throughout these channels, for example, multinational corporations who usually centralize their supply chain activities can optimize them cut down redundant costs caused by inefficiencies so that they could serve end users much better by responding quicker whenever there is need to do so.

Covered Aspects:

Report Attribute/Metric Details
Segment Outlook Type, Application, and Region

Web3 in E-Commerce & Retail Market Overview


The Web3 in E-Commerce & Retail Market is predicted to increase at a CAGR of 45.80% from USD 4.2 billion in 2022 to USD 55.32 billion by 2032. The increasing acceptance of blockchain technology and cryptocurrencies, the advent of decentralized entertainment platforms, and the growing demand for fan interaction and ownership are driving this expansion. Decentralization, ownership and control, tokenization of assets, smart contracts, NFTs (non-fungible tokens), improved supply chain management, community and social commerce, cross-border commerce, data monetization, innovation and competition, sustainability, are the key market drivers enhancing the market growth.


Figure 1: Web3 in E-Commerce & Retail Market Size, 2024-2032 (USD Billion)


Web3 in E-Commerce & Retail Market Overview.


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Web3 in E-Commerce & Retail Market Trends



  • Growth of Decentralized Applications (DApps) is driving the market growth


Improved supply chain management is a crucial driver in the rapidly evolving landscape of business and commerce. In an era marked by globalization, changing consumer preferences, and technological advancements, optimizing supply chains has become a strategic imperative for organizations aiming to stay competitive and responsive to market demands.


Efficiency gains are one of the main advantages of enhanced supply chain management. Businesses are continually seeking ways to streamline operations, reduce lead times, and minimize waste. By optimizing the supply chain, companies can achieve these goals and significantly cut costs. This efficiency can be achieved through better inventory management, demand forecasting, and the elimination of bottlenecks and redundancies in the supply chain.


In today's interconnected world, consumers and stakeholders demand transparency in supply chains. Improved supply chain management technologies, such as blockchain, provide end-to-end visibility by recording every transaction and movement of goods. This transparency builds trust among consumers, as they can trace the origin and journey of products, ensuring authenticity and ethical sourcing. Furthermore, businesses can proactively address any issues, such as product recalls or disruptions, by identifying the source quickly.


Moreover, Just-in-time (JIT) inventory management is a concept that has been significantly enhanced through improved supply chain management. With precise demand forecasting and real-time data analysis, businesses can maintain minimal inventory levels while ensuring that products are available when needed. This minimizes carrying costs and reduces the risk of overstocking or stockouts.


Furthermore, Today's market dynamics are characterized by rapid changes and unexpected disruptions. Businesses with well-optimized supply chains are better equipped to respond swiftly to unforeseen events, such as natural disasters or supply chain interruptions. By diversifying suppliers, employing alternative transportation methods, and having contingency plans in place, organizations can maintain their operations and customer satisfaction even in challenging circumstances.


Improved supply chain management is driving sustainability initiatives across industries. Businesses are increasingly focused on reducing their environmental footprint by optimizing transportation routes, reducing packaging waste, and sourcing materials responsibly. Sustainability not only aligns with consumers' values but also often leads to cost savings and positive brand reputation.


Supply chain management is benefiting from advancements in technology, such as the Internet of Things (IoT), artificial intelligence (AI), and machine learning. These technologies enable predictive maintenance for equipment, real-time tracking of shipments, and autonomous decision-making processes. Automation, in particular, reduces the risk of human error and frees up human resources for more strategic tasks. Also, In an age of e-commerce and digital transformation, customer-centricity is paramount. Improved supply chain management allows businesses to tailor their operations to meet specific customer demands, whether it's offering multiple delivery options, customization, or personalized recommendations based on purchase history and preferences. Thus, driving the Web3 in E-Commerce & Retail market revenue.


Web3 in E-Commerce & Retail Market Segment Insights


Web3 in E-Commerce & Retail Type Insights


The global Web3 in E-Commerce & Retail market segmentation, based on type includes Public, Private, Consortium, and Hybrid. The hybrid segment dominated the market, accounting for 41.45% of market revenue. For many e-commerce and retail businesses, data privacy and confidentiality are paramount. Hybrid blockchains enable them to keep sensitive customer and transaction data private by storing it on a private or consortium blockchain, while still benefiting from the security and transparency of a public blockchain for other aspects of their operations.


Figure 2: Web3 E-Commerce & Retail Market, by type, 2022 & 2032 (USD Billion)


Web3 E-Commerce & Retail Market, by type, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Web3 in E-Commerce & Retail Application Insights


The global Web3 in E-Commerce & Retail market segmentation, based on Application, includes Cryptocurrency, Conversational AI, Data & Transaction Storage, Payments, Smart Contracts, Others. Web3 payments rely on blockchain technology, which is known for its security features. Transactions are cryptographically secured, and the decentralized nature of blockchain reduces the risk of fraud and unauthorized access. This heightened security is a significant driver for businesses and consumers alike, as it builds trust in online payment processes.


Web3 in E-Commerce & Retail Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Web3 in E-Commerce & Retail Market dominated this market in 2022 (45.80%). North America, particularly the United States, has a large population of tech-savvy consumers and businesses. This population is more likely to adopt and experiment with new technologies, making it an ideal environment for the growth of Web3 in e-commerce and retail. Further, the U.S. Web3 in E-Commerce & Retail market held the largest market share, and the Canada Web3 in E-Commerce & Retail market was the fastest growing market in the North America region.


Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: WEB3 IN E-COMMERCE & RETAIL MARKET SHARE BY REGION 2022 (USD Billion)


WEB3 IN E-COMMERCE & RETAIL MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Web3 in E-Commerce & Retail market accounts for the second-largest market share. Europe is investing in digital identity initiatives, which align well with Web3 technologies that allow users to have greater control over their digital identities. This can enhance security and trust in e-commerce transactions. Further, the German Web3 in E-Commerce & Retail market held the largest market share, and the UK Web3 in E-Commerce & Retail market was the fastest growing market in the European region.


The Asia-Pacific Web3 in E-Commerce & Retail Market is expected to grow at the fastest CAGR from 2023 to 2032. The region has a mobile-first approach to technology, which aligns with the user-centric and mobile-friendly nature of Web3 applications and wallets. This makes it easier for consumers to access and use Web3 services. Moreover, China’s Web3 in E-Commerce & Retail market held the largest market share, and the Indian Web3 in E-Commerce & Retail market was the fastest growing market in the Asia-Pacific region.


Web3 in E-Commerce & Retail Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Web3 in E-Commerce & Retail market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Web3 in E-Commerce & Retail industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Web3 in E-Commerce & Retail industry to benefit clients and increase the market sector. In recent years, the Web3 in E-Commerce & Retail industry has offered some of the most significant advantages to medicine. Major players in the Web3 in E-Commerce & Retail market, including Filecoin, Web3 Foundation, Zel Technologies Limited, Livepeer Inc, Brunswick Corporation, Helium Systems Inc, Kusama, Polygon Technology, Kadena LLC, Ocean Protocol Foundation Ltd, others, are attempting to increase market demand by investing in research and development operations.


Reliable and secure data storage is provided via the Filecoin decentralized storage network. It is based on the IPFS system, which stores data decentralized from any one server or central authority via content addressing. Filecoin miners earn Filecoin (FIL) tokens in return for providing the network with storage space. When compared to traditional centralized storage options, Filecoin offers a number of advantages. Data is not stored on a single server that might be hacked or shut down, making it safer from the start. Data is replicated across many network nodes, enhancing its dependability. Thirdly, it is more economical because customers only pay for the storage they actually use.


Founded in 1845, the American company formerly known as the Brunswick-Balke-Collender Company, now operates under the name Brunswick Corporation. Over the years, Brunswick has gained a reputation for its extensive portfolio of product development, manufacturing, and distribution. With a global presence spanning 24 countries, Brunswick currently employs more than 13,000 individuals. Within its diverse array of offerings, Brunswick owns and manages several renowned boating brands, including Sea Ray, Boston Whaler, Bayliner, Mercury Marine, Attwood, Lund, Crestliner, Mastervolt, MotorGuide, Harris Pontoons, Freedom Boat Club, Princecraft, Heyday, Lowe, Uttern, Quicksilver, and CZone. In June 2019, BRUNSWICK Company forged a partnership agreement with VIR zoom, marking a significant milestone. The collaboration aimed to introduce a revolutionary product known as the VIR zoom solution. This innovative endeavor was set to enhance the user experience of Life Fitness' se3 explore bikes, turning them into immersive virtual reality experiences, provided the collaboration was executed successfully.


Key Companies in the Web3 in E-Commerce & Retail market include




  • Filecoin




  • Web3 Foundation




  • Zel Technologies Limited




  • Livepeer Inc




  • Brunswick Corporation




  • Helium Systems Inc




  • Kusama




  • Polygon Technology




  • Kadena LLC




  • Ocean Protocol Foundation Ltd




Web3 in E-Commerce & Retail Market Segmentation


Web3 in E-Commerce & Retail Type Outlook




  • Public




  • Private




  • Consortium




  • Hybrid




Web3 in E-Commerce & Retail Application Outlook




  • Cryptocurrency




  • Conversational AI




  • Data & Transaction Storage




  • Payments




  • Smart Contracts




  • Others




Web3 in E-Commerce & Retail Regional Outlook




  • North America







    • U.S.




    • Canada







  • Europe







    • Germany




    • France




    • UK




    • Italy




    • Spain




    • Rest of Europe







  • Asia-Pacific




    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World




    • Middle East




    • Africa




    • Latin America





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