Watermelon Seeds Market

Watermelon Seeds Market Research Report Information By Source (Natural, and Conventional), By Type (Raw, Roasted), By Form (Powder, Oil), By Distribution Channel (Direct, and Indirect), By End Use (Food Industry, Nutraceuticals, Dietary Supplements) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032.

ID: MRFR/AGR/17305-HCR | 128 Pages | Author: Harshita Gorade | March 2024         

Watermelon Seeds Market Overview


Watermelon Seeds Market Size was valued at USD 3.2 Billion in 2022. The watermelon seeds market industry is projected to grow from USD 3.5 Billion in 2023 to USD 8.1 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2023 - 2032). The growing preference for plant-based foods fuels the popularity of watermelon seeds as a vegan protein source and is a key market driver enhancing the market growth.


Watermelon Seeds Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Watermelon Seeds Market Trends


E-commerce boom is anticipated market growth


Market CAGR for the rising occurrence of on-line buying platforms has played a pivotal function in catapulting watermelon seeds into the highlight. These virtual marketplaces offer purchasers a broader and more convenient street to explore and purchase watermelon seed merchandise, mainly those who fall into area of interest and uniqueness categories. According to information from e-trade giants, the call for watermelon seeds has witnessed a tremendous surge, with a tremendous increase in income and purchaser engagement. The ease of accessibility provided by means of on line systems has successfully democratized the market, making watermelon seeds to be had to a diverse client base ly.


Additionally, the Plant-Based Movement has been a using force behind the surge in watermelon seed popularity. As more individuals embrace plant-based totally diets for health, moral, and environmental motives, the call for opportunity protein resources has skyrocketed. Watermelon seeds, wealthy in protein and other vital vitamins, perfectly align with the ethos of plant-based totally dwelling. Notably, current surveys conducted through fitness and well-being organizations underscore the increasing adoption of plant-centric diets, with watermelon seeds gaining reputation as a flexible and nutritious plant-derived snack.


Innovative product improvement has been a catalyst for maintaining the momentum of watermelon seed marketplace increase. Food industry reports from main research corporations spotlight the continuous efforts in growing novel and appealing watermelon seed-primarily based merchandise. From flavored sorts to precise culinary packages, those improvements not best cater to diverse customer possibilities but also make contributions to the general expansion of the watermelon seed market. The commitment to product improvement is obvious inside the array of recent and enticing watermelon seed offerings that usually captivate the hobby of clients, driving sustained boom in the enterprise. Thus, driving the watermelon seeds market revenue.


Watermelon Seeds Market Segment Insights:


Watermelon Seeds Source Insights


The watermelon seeds market segmentation, based on Source includes Natural, Conventional. The Conventional segment dominated the market, accounting for double growth of market. Watermelon seeds are gaining popularity among athletes and fitness enthusiasts for their nutrient content and energy-boosting qualities.


Watermelon Seeds Type Insights


The watermelon seeds market segmentation, based on Type includes Raw, Roasted. The Roasted category generated the most income. The versatility of watermelon seeds in various culinary applications, from salads to desserts, expands their market presence.


Watermelon Seeds Form Insights


The watermelon seeds market segmentation, based on Form includes Powder, Oil. Oil are dominating the market in 2022. Increasing interest in functional foods that provide health benefits beyond basic nutrition contributes to the rise of watermelon seeds due to their rich nutrient profile.


Watermelon Seeds Distribution Channel Insights


The watermelon seeds market segmentation, based on Distribution Channel includes Direct, and Indirect. The segment of direct is the dominated segment and the consumers are increasingly interested in locally-sourced, sustainable technology. The convenience of shopping has facilitated easy access to niche products like flavored or organic watermelon seeds, driving market expansion.


Figure 1: watermelon seeds Market, by Distribution Channel, 2022 & 2032 (USD Billion)



Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Watermelon Seeds End Use Insights


The watermelon seeds market segmentation, based on End Use includes Food Industry, Nutraceuticals, Dietary Supplements. The Food Industry segment dominated the market, accounting for double growth of market. Watermelon seeds, with their neutral flavor, are embraced in the fusion cuisine, making them popular across different culinary traditions.


Watermelon Seeds Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The growing popularity of vegan and vegetarian diets is creating a demand for plant-based protein sources. Watermelon seeds emerge as a promising option, offering a complete protein profile with all nine essential amino acids.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2:  watermelon seeds MARKET SHARE BY REGION 2022 (USD Billion)


watermelon seeds MARKET SHARE BY REGION 2022 (USD Billion)


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe watermelon seeds market accounts for the second-largest market share due to the rising demand for plant-based proteins, and sustainability concerns. Further, the German watermelon seeds market held the largest market share, and the UK watermelon seeds market was the fastest growing market in the European region


The Asia-Pacific watermelon seeds Market is expected to grow at the fastest CAGR from 2023 to 2032. Consumers are more mindful of the environmental impact of their food choices. Watermelon seeds offer a sustainable option as they are a byproduct of watermelon production and require minimal processing. Moreover, China’s watermelon seeds market held the largest market share, and the Indian watermelon seeds market was the fastest growing market in the Asia-Pacific region.


Watermelon Seeds Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the watermelon seeds market, grow even more. The watermelon seeds market is a fast-paced and competitive industry that includes everything from products with trade watermelon seeds, with important market developments and the landscape of rivalry greatly relies on the kind and scope of events, and also the region in which they occur. To expand and survive in a more competitive and rising market climate, watermelon seeds industry must offer business meetings, conventions, and various other kinds of incidents constitute a part of the watermelon seeds market.


Each of these markets has its own set of characteristics and competitors in the watermelon seeds industry to benefit clients and increase the market sector. In recent years, the watermelon seeds industry has offered some of the most significant Forms. Major players in the watermelon seeds market, including Bayer AG (Germany), Syngenta Crop Protection AG (Switzerland), Groupe Limagrain Holding (France), Sakata Seed Group (Japan), Advanta Limited (India), TAKII & CO., LTD. (Japan), Mahindra Group (India), Rijk Zwaan Zaadteelt En Zaadhandel B.V (Netherlands), Western Bio Vegetable Seeds Ltd (India), Mahyco (India), Corteva Agriscience (U.S.), KWS SAAT SE & Co. (Germany), D.L.F. Seeds & Science (Denmark), Invivo (France), Royal Barenbrug Group (Netherlands)Liquid Colours (Pty) Ltd. (South Africa), KALO (U.S.), IFC Solutions (U.S.), and others, are attempting to increase market demand by investing in research and development operations.


Bayer AG, headquartered in Leverkusen, Germany, is a multinational pharmaceutical and life sciences company that operates across various sectors. Founded in 1863, Bayer has evolved into a powerhouse, with a diverse portfolio encompassing pharmaceuticals, consumer health, agriculture, and animal health. In the realm of agriculture, Bayer is a key player, offering a range of innovative crop protection products, seeds, and digital farming solutions. With a commitment to sustainable agriculture and advancements in biotechnology, Bayer has established itself as a leader in addressing the challenges facing the food and farming industry. The company's emphasis on research and development has led to groundbreaking solutions that contribute to increased crop yields, pest resistance, and overall agricultural sustainability.


Syngenta Crop Protection AG, based in Basel, Switzerland, is a leading agricultural technology company specializing in crop protection products and seeds. Acquired by ChemChina in 2017, Syngenta has a rich history dating back to its founding in 2000. Renowned for its focus on innovation and sustainable agriculture practices, Syngenta plays a pivotal role in addressing the world's food security challenges. The company offers a comprehensive range of crop solutions, including herbicides, insecticides, fungicides, and seeds, tailored to enhance crop productivity and resilience. Syngenta’s presence and collaborations with farmers, researchers, and agricultural communities underscore its commitment to developing cutting-edge technologies that promote efficient and environmentally responsible farming practices.


Key Companies in the watermelon seeds market include



  • Bayer AG (Germany)

  • Syngenta Crop Protection AG (Switzerland)

  • Groupe Limagrain Holding (France)

  • Sakata Seed Group (Japan)

  • Advanta Limited (India)

  • TAKII & CO., LTD. (Japan)

  • Mahindra Group (India)

  • Rijk Zwaan Zaadteelt En Zaadhandel B.V (Netherlands)

  • Western Bio Vegetable Seeds Ltd (India)

  • Mahyco (India)

  • Corteva Agriscience (U.S.)

  • KWS SAAT SE & Co. (Germany)

  • L.F. Seeds & Science (Denmark)

  • Invivo (France)

  • Royal Barenbrug Group (Netherlands)

  • Liquid Colours (Pty) Ltd. (South Africa)

  • KALO (U.S.)

  • IFC Solutions (U.S.)


Watermelon Seeds Industry Developments


In March 2022: PepsiCo introduced “Seed Shots,” a new range of watermelon seed snacks, on March 15, 2022. The snack is offered in several flavors, such as BBQ, chili lime, and sea salt, and is packaged in a resealable bag.


February 2022: In response to the rising demand for watermelon seed products in the European and Middle Eastern markets, Archer Daniels Midland Company stated on February 10, 2022, that it would be expanding its watermelon seeds processing facility in Turkey.

Watermelon Seeds Market Segmentation


Watermelon Seeds Source Outlook



  • Natural

  • Conventional


Watermelon Seeds Type Outlook



  • Raw

  • Roasted


Watermelon Seeds Form Outlook



  • Powder

  • Oil


Watermelon Seeds Distribution Channel Outlook



  • Direct

  • Indirect


Watermelon Seeds End Use Outlook



  • Food Industry

  • Nutraceuticals

  • Dietary Supplements


Watermelon Seeds Regional Outlook



  • North America

  • US

  • Canada

  • Europe

  • Germany

  • France

  • UK

  • Italy

  • Spain

  • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America




 



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Report Scope:

Report Attribute/Metric Details
Market Size 2022 USD 3.2 Billion
Market Size 2023 USD 3.5 Billion
Market Size 2032 USD 8.1 Billion
Compound Annual Growth Rate (CAGR) 11.00% (2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report CoverForm Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Source, Type, Form, Distribution Channel, End Use, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled Bayer AG (Germany), Syngenta Crop Protection AG (Switzerland), Groupe Limagrain Holding (France), Sakata Seed Group (Japan), Advanta Limited (India), TAKII & CO., LTD. (Japan), Mahindra Group (India), Rijk Zwaan Zaadteelt En Zaadhandel B.V (Netherlands), Western Bio Vegetable Seeds Ltd (India), Mahyco (India), Corteva Agriscience (U.S.), KWS SAAT SE & Co. (Germany), D.L.F. Seeds & Science (Denmark), Invivo (France), Royal Barenbrug Group (Netherlands)Liquid Colours (Pty) Ltd. (South Africa), KALO (U.S.), IFC Solutions (U.S.)
Key Market Opportunities ·        Raising consumer awareness about the health benefits and culinary uses of watermelon seeds can significantly boost market demand
Key Market Dynamics ·        The growing popularity of online shopping platforms is providing wider access to watermelon seed products, particularly for niche and specialty varieties




Frequently Asked Questions (FAQ) :

The watermelon seeds market size was valued at USD 3.2 Billion in 2022.

The market is projected to grow at a CAGR of 11.00% during the forecast period, 2023-2032.

North America had the largest share in the market.

The key players in the market are Bayer AG (Germany), Syngenta Crop Protection AG (Switzerland), Groupe Limagrain Holding (France), Sakata Seed Group (Japan), Advanta Limited (India), TAKII & CO., LTD. (Japan), Mahindra Group (India), Rijk Zwaan Zaadteelt En Zaadhandel B.V (Netherlands), Western Bio Vegetable Seeds Ltd (India), Mahyco (India), Corteva Agriscience (U.S.), KWS SAAT SE & Co. (Germany), D.L.F. Seeds & Science (Denmark), Invivo (France), Royal Barenbrug Group (Netherlands)Liquid Colours (Pty) Ltd. (South Africa), KALO (U.S.), IFC Solutions (U.S.)

The conventional harvesting systems category dominated the market in 2022.

The roasted had the largest share in the market.

Key Questions Answered

  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
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  • Comparison of major players’ financial performance.
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