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Waterborne Coating Additives Market Size

ID: MRFR//4436-HCR | 140 Pages | Author: Chitranshi Jaiswal| May 2024

The Waterborne Coating Additives Market is significantly influenced by various market factors that shape its dynamics. One crucial factor is the increasing demand for eco-friendly and sustainable coating solutions. With a growing awareness of environmental concerns, there is a notable shift towards waterborne coatings due to their lower VOC (volatile organic compound) content compared to solvent-based alternatives. Governments and regulatory bodies across the globe are imposing stringent regulations to limit emissions and promote sustainable practices, further propelling the adoption of waterborne coating additives.

Additionally, the construction industry's boom contributes significantly to the market's growth. The rising construction activities, driven by urbanization and infrastructure development, create a substantial demand for high-performance coatings. Waterborne coatings, being versatile and offering excellent durability, find extensive application in architectural coatings, thereby fueling the market growth. The surge in construction projects, both residential and commercial, particularly in developing economies, amplifies the need for waterborne coating additives.

The automotive sector is another pivotal factor driving the Waterborne Coating Additives Market. As automotive manufacturers increasingly focus on producing environmentally friendly vehicles, the demand for waterborne coatings in automotive applications rises. These coatings not only reduce environmental impact but also comply with the stringent regulations in the automotive industry. The automotive OEMs (Original Equipment Manufacturers) are incorporating waterborne coating additives to enhance the durability and aesthetics of vehicles, thus contributing to the market's expansion.

Furthermore, technological advancements play a crucial role in shaping the market landscape. Continuous research and development activities lead to the introduction of innovative waterborne coating additives that offer improved performance characteristics. Manufacturers are investing in developing additives that cater to specific needs such as enhanced adhesion, corrosion resistance, and UV protection. These advancements contribute to the overall growth of the Waterborne Coating Additives Market by providing solutions that meet evolving industry requirements.

The market is also influenced by the fluctuating raw material prices. Key components of waterborne coating additives include resins, pigments, and solvents. Variations in the prices of these raw materials impact the overall production cost for manufacturers. Volatility in raw material prices can affect the profitability of market players and, in turn, influence product pricing strategies. Companies in the Waterborne Coating Additives Market need to devise effective strategies to mitigate the impact of raw material price fluctuations and ensure a stable supply chain.

Moreover, the competitive landscape significantly affects the market dynamics. The presence of numerous players in the Waterborne Coating Additives Market intensifies competition. Companies are focusing on strategies such as mergers, acquisitions, partnerships, and product innovations to gain a competitive edge. Customer preferences, brand recognition, and quality of products play a crucial role in determining the market share of individual players. Market participants must stay attuned to market trends and customer demands to sustain their position in this competitive environment.

Global economic conditions also exert influence on the Waterborne Coating Additives Market. Economic fluctuations, trade policies, and geopolitical factors can impact the purchasing power of consumers and businesses. These factors, in turn, affect the demand for waterborne coating additives across various industries. Market participants need to be vigilant about global economic trends to formulate strategies that align with prevailing market conditions.

Waterborne Coating Additives Market was valued at around USD 3.53 billion in 2030 and is expected to register a CAGR of approximately 5.2% during the forecast period, 2021-2030.

Waterborne Coating Additives Market Overview


Waterborne Coating Additives Market was valued at around USD 3.53 billion in 2030 and is expected to register a CAGR of approximately 5.2% during the forecast period, 2021-2030.



Waterborne Coating Additives Market Segmentation


The waterborne coating additives market report has been segmented into material type, end-use industry, and region.


Based on material type, the waterborne coating additives market has been segmented into wetting agents, dispersing agent, defoamers, wax additives, flow additives, rheology modifier, surface control additives, deaerators, and others


Based on end-use industry, the waterborne coating additives market has been classified into building & construction, automotive, packaging, and others.


Key Players


List of the prominent companies in the global waterborne coating additives market are


Akzo Nobel NV (Netherlands), ALLNEX NETHERLANDS B.V. (Germany), BASF SE (Germany), BELAMI FINE CHEMICALS PVT. LTD. (India), ALTANA (Germany), Evonik Industries AG (Germany), Dow (US), Harmony Additive Pvt. Ltd. (India), troy corporation (US), KaMin LLC. / CADAM (US), The Lubrizol Corporation (US), Kusumoto Chemicals, Ltd. (Japan), Laviosa Chimica Mineraria SpA (Italy), and Radiant Chemicals (India).


Market Overview


Waterborne coating additives are a comparatively new class of additives, which are used to improve the performance and efficiency of waterborne coatings. Unlike their alternatives, these additives use water as a major solvent. The dispersion of the pigments present in the waterborne coatings is difficult due to high surface tension of water. Therefore, these coatings need an external agent to strengthen the bond between them and the resins present in it and thus provides additional properties to the waterborne coating such as high durability and resistance against corrosion and chemicals. Moreover, they improve the drying time of the waterborne coating. Since water is a major solvent in the formation of these additives it also gives it a high gloss finish and makes it environmentally friendly. The major factors driving the growth of the waterborne coating additives market is the rapid urbanization, growing automobile sectors, expanding building & construction industry, and stern government policies limiting the use of volatile organic compounds (VOCs) in the paints and coatings. The VOCs affects air quality, depletes the ozone, and can lead to several health problems such as eye, nose and throat irritation, nausea, and headaches.


Nevertheless, waterborne coating additives have several advantages such as low toxicity, low fire hazard, and low VOCs content, which makes it a better alternative over the conventional solvent-based additives. 


However, the upsurge in the prices for raw materials used in the manufacturing of waterborne coating additives can hinder their growth in the global market.


Global Waterborne Coating Additives Share, by End-Use Industry, 2018 (%)  Waterborne Coating Additives


Source: MRFR Analysis


Regional Analysis


The global waterborne coating additives market has been studied across the five major regions, namely, North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.


The market in Asia-Pacific dominated the waterborne coating additives market in 2018 and is expected to grow at the highest CAGR during the review period. The increase in the consumption of waterborne coating additives is due to the expanding building & construction industry coupled with the changing lifestyle of individuals in the region. Moreover, the increasing per capita disposable income allows individuals to spend more on housing, thus stimulating towards waterborne coating additives owing to the health concerns related to the solvent-based coatings. This is expected to propel the market for waterborne coating additives in Asia-Pacific.


Europe held the second-largest share in the waterborne coating additives market in 2018. This can be mainly attributed to the stringent government regulation against the emission of the VOCs, which is compelling the leading paints and coating manufacturers to shift towards production of zero-VOCs Coatings. According to the European Paints Directive 2004/42/EC, the maximum amount of VOCs content that a typical interior matt paint for walls or ceilings can have is 30g per liter. Moreover, the use of these additives provides better color retention and stability to the waterborne coatings.


The primary factor driving the growth of the waterborne coating additives in North America is the low toxicity and better indoor air quality offered by the same owing to this the region deems to have an upsurge in the consumption of these coatings. Furthermore, the strict environmental protection agency (EPA) regulations for VOCs content in paints & coatings, as it causes global warming by depleting the Ozone layer. Individuals are shifting towards the use of waterborne coating additives, which is anticipated to boost their demand in the regional market.


The market in the Middle East & Africa is expected to witness positive growth during the forecast period due to the growing building & construction industry in the regional market.


Latin America is expected to witness a slow growth attributed to the rise in demand for the waterborne paints and coating in countries such as Brazil and Mexico.


Intended Audience:



  • Waterborne coating additives manufacturers

  • Traders and distributors of waterborne coating additives

  • Research and development institutes

  • Potential investors

  • Raw material suppliers

  • Nationalized laboratory

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