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Water Treatment Chemicals Market Share

ID: MRFR//1311-HCR | 135 Pages | Author: Chitranshi Jaiswal| April 2024

Market share positioning strategies play a crucial role in the competitive landscape of the water treatment chemicals market. Here are some key strategies adopted by companies to enhance their market share:

Product Differentiation: Companies strive to differentiate their products from competitors by offering unique features, formulations, or functionalities. This could include developing proprietary formulations with enhanced performance characteristics, introducing environmentally friendly or sustainable products, or offering customized solutions tailored to specific customer needs. By focusing on product differentiation, companies aim to attract customers looking for innovative and high-quality water treatment chemicals, thereby gaining a competitive edge in the market.

Market Segmentation: Effective market segmentation allows companies to target specific customer segments with tailored product offerings and marketing strategies. By identifying and understanding the unique needs and preferences of different customer segments, companies can develop targeted marketing campaigns and product portfolios that resonate with their target audience. This approach enables companies to maximize their market share by effectively addressing the diverse requirements of various customer segments, such as municipal water treatment plants, industrial facilities, or residential consumers.

Strategic Partnerships and Collaborations: Collaboration with strategic partners, including suppliers, distributors, technology providers, and research institutions, can help companies expand their market reach and enhance their product offerings. By forming strategic partnerships, companies can leverage complementary strengths and resources to develop innovative solutions, access new markets, and strengthen their competitive position. Collaborations with technology providers, for example, can enable companies to incorporate cutting-edge technologies into their product portfolio, offering differentiated solutions to customers.

Market Expansion: Companies can enhance their market share by expanding their presence in existing markets or entering new geographical regions. This could involve investing in sales and distribution channels, establishing new production facilities, or acquiring local competitors to gain market share. Market expansion strategies allow companies to tap into new customer segments and capitalize on emerging opportunities in rapidly growing markets, driving revenue growth and market share gains.

Focus on Customer Service and Support: Providing excellent customer service and support is essential for building customer loyalty and gaining market share. Companies that prioritize customer satisfaction by offering prompt technical support, timely delivery, and responsive communication can differentiate themselves from competitors and win customer trust. By consistently delivering exceptional customer service, companies can foster long-term relationships with customers, leading to repeat business and positive word-of-mouth referrals, ultimately driving market share growth.

Investment in Research and Development: Continuous investment in research and development (R&D) is critical for driving innovation and maintaining a competitive edge in the water treatment chemicals market. Companies that allocate resources to R&D activities aimed at developing new products, improving existing formulations, and exploring novel applications can stay ahead of competitors and capture a larger market share. Innovation-driven companies are better positioned to address evolving customer needs, adapt to changing market dynamics, and sustain long-term growth in the highly competitive market landscape.

Brand Building and Marketing: Building a strong brand presence and effective marketing are essential for attracting customers and gaining market share. Companies invest in brand building initiatives, such as advertising campaigns, sponsorships, and participation in industry events, to increase brand awareness and visibility in the market. By developing a strong brand identity and conveying key value propositions effectively through marketing channels, companies can differentiate themselves from competitors and influence purchasing decisions, ultimately driving market share growth.

Continuous Improvement and Quality Assurance: Maintaining high product quality and continuously improving operational processes are critical for building customer trust and loyalty. Companies that prioritize quality assurance measures, such as stringent quality control procedures, adherence to regulatory standards, and continuous improvement initiatives, can establish a reputation for reliability and excellence in the market. By consistently delivering high-quality products and services, companies can enhance their competitive position, attract new customers, and retain existing ones, driving market share growth.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2021
Historical Data 2018 & 2020
Forecast Period 2022-2030
Growth Rate 4.72% (2022-2030)

Global Water Treatment Chemicals Market Overview


Water treatment chemicals Market Size was valued at USD 41 billion in 2021. The water treatment chemicals industry is projected to grow from USD 43.8 Billion in 2022 to USD 69.9 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.72% during the forecast period (2024 - 2030). Rising demands from the petrochemical industry, ethanol, sugar, fertilizer, geothermal power generation, and refining industries are the key market drivers enhancing the market growth.Water Treatment Chemicals Market OverviewSource: Secondary Research, Primary Research, MRFR Database and Analyst Review


Water treatment chemicals Market Trends




  • Promoting the Sector's Growth in the Power Generation to boost market growth




Water Treatment Chemicals are used extensively in the energy business to produce energy using many methods, including hydro, thermal, nuclear, and others. Due to the focus on increasing the production of renewable energy sources and the soaring funding and development for energy and power generation, the power-generating industry is expanding quickly. renewable electricity capacity is expected to increase by more than 60% from 2020 levels to over 4800 GW by 2026, according to the International Energy Agency (IEA). The energy generation target for thermal, hydro, nuclear, and Bhutan imports has been set at 1356 billion units, a rise of 9.83% from the actual generation for the previous year, according to the Indian Ministry of Power. The use of water treatment chemicals in power plants, including hydro, thermal, and other types, is growing due to the significant potential for the power production sector.


This is thus driving the market for water treatment chemicals. The oil and gas industry uses a variety of water treatment chemicals, such as chlorine dioxide coagulants, corrosion inhibitors, disinfectants, and others, for the filtration of water in steam generators, oil refineries, and other facilities. Due to a thriving oil and gas sector, rising exploration and production operations, and urbanization, the oil and gas business is expanding quickly. The India Brand Equity Foundation (IBEF) predicts that by 2045, India's oil consumption will have increased to 11 million barrels per day. The United States Energy Information Administration (EIA) reports that in October 2021, crude oil output increased from 11473 barrels per day in September 2021 to 10809 barrels per day. As a result, the use of water treatment chemicals for water purification and treatment in petroleum refineries and onshore and offshore operations is growing exponentially along with the oil and gas sector's rapid expansion. This fuels the market for water treatment chemicals. Therefore, such factors have recently enhanced the water treatment chemicals market CAGR ly.


However, an increase in water use by the electricity sector's end users implants is another factor driving the growth of the water treatment chemicals market revenue.


Water Treatment Chemicals Market Segment Insights


Water treatment chemicals Type Insights


Based on Type, the water treatment chemicals market segmentation includes corrosion inhibitors, coagulants & flocculants, scale inhibitors, and biocides & disinfectants. The Coagulants & Flocculants segment held the majority share in 2021, contributing to around ~40% of the water treatment chemicals market revenue. Coagulants and flocculants are frequently utilized in water filtration, softening of lime, removal of solids, dewatering of solids, and thickening of sludge. They are also necessary for removing pollutants, including oil, phosphate, and heavy metals. Since there is a growing need to treat water because it is a scarce resource, more coagulants and flocculants are being used, and this trend is anticipated to continue in the years to come. As a result, the market for water treatment chemicals is anticipated to experience the fastest growth in the coagulants and flocculants category.


Biocides & disinfectants were the fastest-growing segment. They inhibit harmful microbiological development, minimize biofouling, and preserve operational efficiency to ensure the safety of manufacturing systems. A crucial component of manufacturing and industrial operations is the safe regulation of microbial activity. Biocides and disinfectants are utilized for feed, trash, and reusable treated water to ensure the proper water conditions are obtained. They are used in the ethanol and sugar industries to check that the proper conditions are met for effluent. Additionally, biocides are often employed to control bacteria during ethanol fermentation.



Figure 2: Water treatment chemicals Market, by Type, 2021 & 2030 (USD Million)Water treatment chemicals Market, by TypeSource: Secondary Research, Primary Research, MRFR Database and Analyst Review


Water Treatment Chemicals Application Insights


Based on Application, the water treatment chemicals industry has been segmented into the municipal water treatment plant, chemical processing, power generation, and others. Municipal water treatment plants held the largest segment share in 2021; Municipal garbage production is rising ly due to the expanding world population. As a result, the pattern of water treatment chemical consumption for municipal water treatment purposes has increased. Additionally, it is anticipated that the usage of such chemicals for municipal water treatment will rise further due to the fast-expanding population.


The fastest-growing segment in the water treatment chemicals industry is chemical processing due to significant wastewater output from oil refineries' excessive use. The desalination process, fluid catalytic cracking units, cooling towers, and steam generators are just a few of the processes that utilize steam and water in chemical and petroleum refineries. Due to the lack of clean water, chemical and petroleum refineries now require effective treatment procedures to operate reliably and sustainably.


Water Treatment Chemicals Regional Insights


By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. Asia-Pacific Water treatment chemicals market accounted for USD 17.34 billion in 2021 and is expected to exhibit a significant CAGR growth during the study period. Due to the substantial industrial base and high living standards of the population, which need high-quality and clean water, this trend is anticipated to continue in the upcoming years. One of the top nations that accounts for high chemical use for water treatment is China, followed by Japan. China, a center for industry, is one of the world's worst pollutants. The quality of water bodies in the nation's largest cities has declined recently as a result of unrestricted industrial wastewater discharge. Moreover, China water treatment chemicals market held the largest market share, and the India water treatment chemicals market was the fastest growing market in the Asia-Pacific region


Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.



Figure 3: WATER TREATMENT CHEMICALS MARKET SHARE BY REGION 2021 (%)WATER TREATMENT CHEMICALS MARKET SHARE BY REGIONSource: Secondary Research, Primary Research, MRFR Database and Analyst Review


North America water treatment chemicals market accounts for the second-largest market share. Government laws that are designed to regulate wastewater output and disposal are to blame for this growth. The United States is a leader in the production, use, and supply of energy, according to the International Trade Administration (ITA). The U.S. power sector's growing need for treatment chemicals to handle its wastewater is anticipated to fuel market expansion. Further, the US water treatment chemicals market held the largest market share, and the Canada water treatment chemicals market was the fastest growing market in the North America region


The Europe Water treatment chemicals Market is expected to grow at the fastest CAGR from 2022 to 2030. This is due to increased rates of osteoarthritis and degenerative disc disease, the rapidly growing medical tourism industry, and rising healthcare costs. Moreover,Germany water treatment chemicals market held the largest market share, and the UK water treatment chemicals market was the fastest growing market in the Europe region


Water Treatment Chemicals Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the water treatment chemicals market grow even more. Market participants are also taking key development initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the water treatment chemicals industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


One of the primary business strategies manufacturers adopt in the water treatment chemicals industry to benefit clients and expand the market sector is manufacturing locally to reduce operating costs. In recent years, the water treatment chemicals industry has provided some of the most significant benefits. Major water treatment chemicals market players, such as Ecolab, Kemira Oyj, and others, are working on expanding the market demand by investing in research and development activities.


American company Ecolab Inc. has its main office in Saint Paul, Minnesota. In a wide range of applications, it creates and provides services, technologies, and systems focused on water treatment, purification, cleansing, and hygiene. In October 2021, Ecolab purchased Purolite to offer high-quality purification and separation products. The agreement is structured as a cash transaction for approximately USD 3.7 billion.


Also, A leading provider of chemicals, Kemira Oyj works with clients in water-intensive sectors. Pulp & Paper and Industry & Water comprise Kemira's primary business divisions. In January 2019, In an agreement for customer applications for water and sludge treatment, Kemira and Valmet intended to combine their knowledge in process optimization with Valmet's analyzer and measuring technologies for the treatment of industrial water.


List of the Key Companies in the Water Treatment Chemicals Market Includes




  • BASF SE (Germany)




  • Kemira OYJ (Finland)




  • Lanxess (Germany)




  • DuPont (US)




  • Akzo Nobel NV (Netherlands)




  • Solenis LLC (US)




  • Ecolab Inc (US)




  • Baker Hughes (US)




  • Suez SA (France)




  • Lonza Group (Switzerland), among others




Water Treatment Chemicals Industry Developments


November 2021: The expansion of Kemira's production capacity in the UK has now been fully completed, the company stated. The company will produce more than 100,000 tons more ferric-based water treatment chemicals each year at its facilities in the UK.


June 2021: To better serve the expanding Asia-Pacific market, Kemira announced two investments to increase capacity in water treatment chemicals at its Yanzhou location in China.


Water Treatment Chemicals Market Segmentation


Water treatment chemicals Type Outlook




  • Corrosion Inhibitors




  • Coagulants & Flocculants




  • Scale Inhibitors




  • Biocides & Disinfectants




Water treatment chemicals Application Outlook




  • Municipal Water Treatment Plant




  • Chemical Processing




  • Power Generation




  • Others




Water treatment chemicals Regional Outlook




  • North America





    • US




    • Canada





  • Europe





    • Germany




    • France




    • UK




    • Italy




    • Spain




    • Rest of Europe





  • Asia-Pacific





    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific





  • Rest of the World





    • Middle East




    • Africa




    • Latin America




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