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Water Soluble Pods Packaging Market Share

ID: MRFR//10777-HCR | 128 Pages | Author: Snehal Singh| May 2024

Water Soluble Pods Packaging Market Share

The Water Soluble Pods Packaging Market is witnessing strategic shifts as companies strive to establish a dominant presence in the detergent and cleaning product packaging sector. To gain a competitive advantage, businesses are implementing various market positioning strategies that encompass sustainability, convenience, and product differentiation. Here are key strategies employed in the market share positioning of Water Soluble Pods Packaging:

Eco-Friendly Material Selection:

Leading companies in the Water Soluble Pods Packaging Market prioritize the use of eco-friendly and water-soluble materials for packaging. This includes biodegradable films and materials that dissolve in water, minimizing environmental impact. Positioning packaging as environmentally conscious aligns with consumer preferences for sustainable products and fosters a positive brand image.

Focus on Water Solubility and Disintegration:

Water solubility is a core feature of the packaging, allowing consumers to use the detergent or cleaning product without unwrapping or handling traditional packaging materials. Emphasizing the rapid dissolvability of the pods in water and their eco-friendly disintegration contributes to market positioning as a convenient and sustainable packaging solution.

Customization for Branding and Product Differentiation:

Customization plays a crucial role in market positioning. Companies offer water-soluble pods with customizable shapes, colors, and branding elements. This not only allows for effective product differentiation on store shelves but also serves as a marketing tool, enhancing brand visibility and recognition.

Convenient and Safe Handling:

Convenience is a key driver in the market positioning of water-soluble pods packaging. The design aims to provide users with a convenient and mess-free way to use cleaning products. Easy handling, simple storage, and reduced packaging waste contribute to the overall user experience and position water-soluble pods as a hassle-free alternative.

Technological Innovations for Stability:

Companies invest in technological innovations to ensure the stability and durability of water-soluble pods during storage and transportation. Advanced formulations and packaging technologies are employed to maintain the integrity of the pods until they come into contact with water. This focus on stability enhances the reliability of the product, contributing to market positioning.

Sustainable Packaging Practices:

The emphasis on sustainability extends beyond the water-soluble feature. Companies adopt sustainable packaging practices such as using minimal packaging, reducing the use of plastics, and incorporating recycled materials. Communicating these sustainable practices reinforces the commitment to environmental responsibility and positions the packaging as a greener alternative.

Strategic Alliances with Cleaning Product Brands:

Collaborative efforts with cleaning product brands form a strategic approach. Partnerships enable companies to work closely with industry stakeholders, providing tailored water-soluble pod solutions, and ensuring compatibility with specific cleaning formulations. Joint ventures and collaborations enhance the overall value proposition, making a company more attractive to brands seeking innovative packaging solutions.

Global Market Expansion:

Companies aiming for increased market share strategically expand their global presence. This involves entering new markets, understanding regional preferences, and adapting water-soluble pod solutions to meet diverse international standards. A global footprint not only widens the customer base but also positions a company as a versatile provider capable of meeting the diverse needs of an international clientele.

Investment in Research and Development:

A commitment to research and development is crucial for staying competitive in the Water Soluble Pods Packaging Market. Companies invest in R&D to explore new materials, improve dissolvability, and stay ahead of industry trends. Innovations stemming from R&D efforts contribute to positioning manufacturers as leaders in the development of cutting-edge water-soluble pod packaging.

Consumer Education and Safety Assurance:

Providing education to consumers about the safety, dissolving characteristics, and proper usage of water-soluble pods is essential. Companies implement strategies to educate consumers on the advantages of this packaging solution, addressing any concerns regarding safety and dissolvability. Clear communication contributes to building trust and confidence in the product.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018- 2022
Forecast Period 2023-2032
Growth Rate 20.00% (2023-2032)

Global Water Soluble Pods Packaging Market Overview


Water Soluble Pods Packaging Market Size was valued at USD 0.2 Billion in 2022. The water soluble pods packaging industry is projected to grow from USD 0.23 Billion in 2023 to USD 0.342 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 20.00% during the forecast period (2023 - 2032). The demand for water soluble pods packaging in numerous applications, including hand washing and detergent, as well as growing environmental and sustainability concerns, are major market drivers contributed to the market's significant rise.Water Soluble Pods Packaging Market OverviewSource: Secondary Research, Primary Research, MRFR Database and Analyst Review


Water Soluble Pods Packaging Market Trends




  • Growing demand for packaging for organic personal care products and cosmetics is driving the market growth




The rising need for packaging for organic personal care products and cosmetics is one of the major factors boosting the growth of the market for water-soluble pods packaging. Growing public knowledge of environmental and health issues is one of the major factors influencing demand. Producers of organic cosmetics are searching for environmentally friendly and sustainable packaging solutions to promote their products as natural. Additionally, cosmetic companies are working with packaging businesses to develop efficient packaging options for their products. Water-soluble pod packaging will be more popular during the projection period as a result of its biodegradability. Such elements are anticipated to have a favorable effect on market expansion during the anticipated term.


The development of environmentally friendly and sustainable detergent solutions is one of the major trends in water-soluble pod packaging that is driving market expansion. Globally, people are becoming more and more concerned about environmental contamination. Furthermore, it has been claimed that chemical-based detergents might damage people's skin and, over time, degrade the softness and quality of their clothing. Organic and created from natural materials rather than synthetic ones that are harmful to human health, eco-friendly products are typically made from these materials. Due to the potentially harmful effects of detergents generated from synthetic materials, consumers prefer organic and eco-friendly detergents comprised of natural ingredients, which will further boost the expansion of the targeted market throughout the forecast period.


Due to the related benefits, especially in fields where workers must deal with poisonous or hazardous substances, there is a substantial rise in demand for water soluble pod packing. This packaging would provide a safer way for the workers or employees to handle these chemicals in order to prevent direct contact with these dangerous components. Because plastic packaging produces a lot of waste and takes up a lot of storage space, the majority of enterprises attempt to avoid using it. Thus, driving the water soluble pods packaging market revenue.July 2023: Nestlé, a major food and beverage company, announced an investment in a startup developing water-soluble pod packaging for coffee and other products. This move signaled a growing interest from big brands in sustainable packaging solutions for single-serve items September 2023: A new application emerged for water-soluble pods: packaging for single-dose personal care products like shampoo and conditioner. This could expand the market reach of the technology beyond food and beverage


Water Soluble Pods Packaging Market Segment Insights


Water Soluble Pods Packaging End User Insights


The water soluble pods packaging market segmentation, based on end user includes Detergents, Hand Wash, Dishwash and Others. The detergents segment dominated the market. The capacity of detergent pods to produce substantially less packaging waste for landfills supports category growth. The segment is expected to be supported by the ongoing research efforts being made by different companies to develop cutting-edge detergent pods.


Water Soluble Pods Packaging Material Insights


The water soluble pods packaging market segmentation, based on material, includes Poly Vinyl Alcohol and Others. The poly vinyl alcohol category generated the most income. This market's expansion is expected to be fueled by the rising need for packaging solutions that are sustainable and kind to the environment in a variety of applications. Since poly vinyl alcohol has a hydrophilic character, it is probably the best raw material for making water soluble pod packing. Since it is used to cover hazardous fertilizers, which further ensures contactless handling of dangerous chemicals, the agriculture industry is thought to be the material's major consumer.


Figure 1: Water Soluble Pods Packaging Market, by Material, 2022 & 2032 (USD Billion)Water Soluble Pods Packaging Market, by Material, 2022 & 2032Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Water Soluble Pods Packaging Thickness Insights


The water soluble pods packaging market segmentation, based on thickness, includes Below 30 Micro Meter, 31-60 Micro Meter and 61 Micro Meter Thickness. The 31-60 micro meter category generated the most income. It is predicted that the rapid development of detergent pods with this kind of thickness will support segment expansion. With this investment, the company also plans to improve the thickness and shape of its current laundry detergent pods. The category is anticipated to grow with the advent of such developments around the globe.


Water Soluble Pods Packaging Product Insights


The water soluble pods packaging market segmentation, based on product, includes Single Layer Water Pods, Dual Layer Water Pods and Multi Chamber Water Pods. The multi chamber water pods category generated the most income. The industry is expected to be driven by the high demand for these pods from several hand wash producers around the world. The pods will transform into a hassle-free liquid soap once the bottle is filled with water. The startup has sold nearly a million pods since its introduction by grabbing consumers' attention during the dispersion process.


Water Soluble Pods Packaging Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American water soluble pods packaging market area will dominate this market due of the growing demand for organic cosmetics among consumers, the expansion of the packaging industry, and growing awareness of plastic pollution. Additionally, throughout the course of the projection period, the water-soluble pods packaging market will develop in North America because to the considerable rise in demand for biodegradable polymers, particularly in the consumer goods industries.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: WATER SOLUBLE PODS PACKAGING MARKET SHARE BY REGION 2022 (USD Billion) WATER SOLUBLE PODS PACKAGING MARKET SHARE BY REGION 2022Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe water soluble pods packaging market accounts for the second-largest market share. Growing awareness about plastic pollution, increased desire for organic cosmetics, and expanding demand for personal care items could all be factors driving the market for water soluble pod packaging in the area. Further, the German water soluble pods packaging market held the largest market share, and the UK water soluble pods packaging market was the fastest growing market in the European region


The Asia-Pacific Water Soluble Pods Packaging Market is expected to grow at the fastest CAGR from 2023 to 2032 due to the region's growing need for these packages. Due to the growth of the packaging sector and the rising popularity of organic cosmetics in this area, this region also dominates the market. Moreover, China’s water soluble pods packaging market held the largest market share, and the Indian water soluble pods packaging market was the fastest growing market in the Asia-Pacific region.


Water Soluble Pods Packaging Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the water soluble pods packaging market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, water soluble pods packaging industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the water soluble pods packaging industry to benefit clients and increase the market sector. In recent years, the water soluble pods packaging industry has offered some of the most significant advantages to medicine. Major players in the water soluble pods packaging market are attempting to increase market demand by investing in research and development operations includes NOBLE INDUSTRIES (U.S.), Aicello Corporation (Japan), Mitsubishi Chemical Corporation (Japan), MonoSol, LLC (Japan), SEKISUI CHEMICAL CO., LTD. (Japan), Mondi Group (U.K.), Arrow Greentech Ltd, (India), Cortec Corporation (U.S.), Guangdong Proudly New Material Technology Corp. (China), Aquapak (U.K.), Soltec Development (Spain), Jiangmen Cinch Packaging Materials Co., Ltd. (China), Changzhou Water Soluble Co., Ltd. (China), Fujian Zhongsu Biodegradable Films Co., Ltd. (China), Amtrex Nature Care Pvt. Ltd. (India)


Plastic and other chemical products are produced and sold by Sekisui Chemical Co Ltd (Sekisui Chemical), a chemical firm. The business caters to the automotive and transportation industries by providing polyolefin foam, industrial tapes, semiconductor materials, and photosensitive materials. In addition, the company serves the construction and infrastructure industries with functional resins and fire-resistant materials, the life science industry with testing tools, items that help drug discovery, and the industrial sector with adhesives and plastic containers.


The Cortec Corporation produces and sells corrosion protection products. Inhibiting additives, fluids, adhesives, plastics, and metalworking, packaging, powder, concrete protection, increased lubricant, water treatment, surface preparation, and coating products are all provided by the company. It also supplies vapor phase and migrating corrosion inhibitors. In the State of Minnesota, Cortec conducts business.


Key Companies in the water soluble pods packaging market include




  • NOBLE INDUSTRIES (U.S.)




  • Aicello Corporation (Japan)




  • Mitsubishi Chemical Corporation (Japan)




  • MonoSol, LLC (Japan)




  • SEKISUI CHEMICAL CO., LTD. (Japan)




  • Mondi Group (U.K.)




  • Arrow Greentech Ltd, (India)




  • Cortec Corporation (U.S.)




  • Guangdong Proudly New Material Technology Corp. (China)




  • Aquapak (U.K.)




  • Soltec Development (Spain)




  • Jiangmen Cinch Packaging Materials Co., Ltd. (China)




  • Changzhou Water Soluble Co., Ltd. (China)




  • Fujian Zhongsu Biodegradable Films Co., Ltd. (China)




  • Amtrex Nature Care Pvt. Ltd. (India)




Water Soluble Pods Packaging Industry Developments


December 2021: The ambitious effort to create the Invisible Bag, a new packaging solution, was launched by the Hong Kong-based Invisible Company, a producer of sustainable and inventive packaging solutions. The purpose of this campaign is to solve the environmental problems caused by the traditional "flat top" plastic bags that are frequently used in supermarkets to package fresh foods and baked goods.


December 2021: Water-soluble cleaning concentration sachets were introduced by EcoLogic Solutions, a business that specializes in eco-friendly cleaning solutions. Water dissolves the sachets, so there is no need for single-use plastic bottles. The organization wants to encourage eco-friendly cleaning methods and lessen plastic waste.


Water Soluble Pods Packaging Market Segmentation


Water Soluble Pods Packaging End User Outlook (USD Billion, 2018-2032)




  • Detergents




  • Hand Wash




  • Dishwash




  • Others




Water Soluble Pods Packaging Material Outlook (USD Billion, 2018-2032)




  • Poly Vinyl Alcohol




  • Others




Water Soluble Pods Packaging Thickness Outlook (USD Billion, 2018-2032)




  • Below 30 Micro Meter




  • 31-60 Micro Meter




  • 61 Micro Meter Thickness




Water Soluble Pods Packaging Product Outlook (USD Billion, 2018-2032)




  • Single Layer Water Pods




  • Dual Layer Water Pods




  • Multi Chamber Water Pods




Water Soluble Pods Packaging Regional Outlook (USD Billion, 2018-2032)



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Russia

    • Poland

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia and New Zealand

    • Rest of Asia-Pacific



  • Latin America

    • Brazil

    • Argentina

    • Mexico

    • Rest of Latin America



  • Middle East & Africa

    • Turkey

    • Israel

    • South Africa

    • GCC

    • Rest of Middle East & Africa



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