The market trends in VMI are constantly changing, and companies use different market share positioning tactics to outsmart the others. Among them is differentiation, which entails distinguishing a firm's VMI from competitors by creating a product that suits the specific needs of customers. This could involve having unique features or superior performance on the part of the company or providing special user cases that make its product different from what others have to offer. Another important strategy is the cost leadership approach for businesses intending to become the lowest-cost producers in the VMI market. It is particularly effective in low-cost scenarios as it allows firms to draw more customers on board with affordable prices. Cost leadership requires efficiency in operations, and economies gained through large-scale production, and skillful cost management so that profitability can still be maintained as compared to rivals while selling at lower rates than them. Cost leadership enables companies to appeal to price-conscious consumers seeking cheaper products.
VMI Market segmentation is another strategic practice in this industry. By identifying and targeting separate customer groups using customized VMI systems, organizations can satisfy different customer groups' unique tastes and preferences. To do this well, companies must understand the differing customer requirements so as to create separate marketing plans, sales strategies, and product concepts for each group. In recent times, strategic partnerships and alliances have become increasingly common within the VMI arena since many corporations want to take advantage of each other's strengths (Bones & Ahonen 2010). These agreements can be signed with other technology vendors, software developers, or mobile device makers, enriching their existing products with some new features associated with mobile virtualization and making them more appealing.
Aggressive marketing and brand building play a pivotal role in market share positioning strategies. Companies invest heavily in branding activities on both online and offline media platforms aimed at establishing credibility as well as ensuring brand recognition within the VMI sector (Singh & Ghosh 2011). Effective marketing campaigns will highlight key benefits, features, and real-life stories to attract potential customers and reinforce the brand's image in the market. Lastly, continuous innovation is a cornerstone strategy in the VMI market. Being a fast-evolving field, companies that engage in research and development of their VMI solutions stay ahead of the game (Cho 2011). It may involve improving on current aspects or adding new functions such as 5G integration or enhanced security infrastructures that are now needed. In so doing, they meet today's requirements while positioning themselves as futuristic players with cutting-edge technology, thus attracting clients who like up-to-date products.
Covered Aspects:
Report Attribute/Metric |
Details |
Market Opportunities |
The increasing number of small- and medium-sized enterprises and the increasing security with the use of virtual mobile infrastructure are expected to propel the market growth during the forecast period. |
Virtual Mobile Infrastructure Market Highlights:
Virtual Mobile Infrastructure Market Synopsis
Virtual Mobile Infrastructure Market was valued at USD 3.3 Billion in 2030 and is expected to register a CAGR of 8.20% during the forecast period. Virtual mobile infrastructure is a technology that enables a mobile application to run on a virtual machine or operating system located in remote areas. It allows centralized applications to run on a secure host that is housed in the data center instead of the device itself. The mobile applications are accessed remotely from mobile devices such as tablets, smartphones, and other mobile devices. The major driving factor for the growth of the virtual mobile infrastructure market is the increase in the utilization of mobile devices and the reduction in the hardware and operating costs using virtual mobile infrastructure technology.
Also, the increasing use of BYOD among various enterprises across the globe is contributing significantly to the growth of the virtual mobile infrastructure market. The increasing number of small- and medium-sized enterprises and the increasing security with the use of virtual mobile infrastructure are expected to propel the market growth during the forecast period. However, the connectivity and compatibility issues with various android applications are expected to hamper the growth of the market during the forecast period.
Industry News of Virtual Mobile Infrastructure Market
- February 2023 - Virgin Mobile Middle East and Africa (VMMEA), a mobile virtual network operator with operations within the United Arab Emirates, Saudi Arabia, Oman, and Kuwait, has been bought by Beyond ONE. The latter is known under the trademarks Virgin Mobile & Friendi Mobile. A recent division of the Priora Management Holding Dubai is called Beyond ONE. The transaction marks the company's debut as Beyond ONE, which specializes on investments in technology, media, and telecommunications. Markus Tagger, the CEO of Beyond ONE Group, and Swiss billionaire Remo Stoffel are the owners of Priora Management Holding Dubai. They will do everything in their ability to sustain the great brand equity and high levels of confidence that Virgin Mobile & Friendi Mobile both enjoy from their clients, partners, and staff. The acquisition affirms the most recent data on worldwide M&A activities for the industry and demonstrates confidence in the TMT sector's sustained development potential in the region.
Virtual Mobile Infrastructure Market Segmentation
The Global Virtual Mobile Infrastructure Market has been segmented based on Component, Deployment, Organization Size, Vertical, and Region/Country.
- By Component, the global virtual mobile infrastructure market has been divided into platforms and service. The service segment has been broken down into two sub-segments: professional services and managed services.
- Based on Deployment, the global virtual mobile infrastructure market has been divided into cloud and on-premise.
- Based on Organization Size, the global virtual mobile infrastructure market has been divided into small- and medium-sized enterprises (SMEs) and large enterprises.
- On the basis of vertical, the global virtual mobile infrastructure market has been divided into BFSI, manufacturing, healthcare, IT and telecommunication, government, and others.
- The Global Virtual Mobile Infrastructure Market has been analyzed for five regions—North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.
Virtual Mobile Infrastructure Market Regional Analysis
The Global Virtual Mobile Infrastructure Market is estimated to register a CAGR of 9.3% over the forecast period. The geographic analysis of the global virtual mobile infrastructure market has been done for North America, Europe, Asia-Pacific, the Middle East & Africa, and South America. North America accounted for the largest market share due to the growing use of smartphones and the increasing implementation of virtual mobile infrastructure across small- and medium-sized enterprises.
The US leads the market in North America, followed by Canada and Mexico due to the early adoption of technology and the growing number of smartphone users. Europe is expected to be the second-largest market during the review period due to rising Internet penetration and the increasing availability of smart devices. Asia-Pacific is expected to be the fastest-growing regional segment in the global virtual mobile infrastructure market during the forecast period. The markets in China and Japan are expected to grow at a fast pace in the coming years.
Virtual Mobile Infrastructure Market Competitive Analysis
The Global Virtual Mobile Infrastructure Market is registering high growth due to the need to increase employee productivity. Major players are partnering with enterprises as a part of their inorganic strategy and launching new products as a part of their key organic growth strategy to enhance their position in the market and cater to the demands of end-users across verticals. For instance, in February 2019, Sierraware, a leading company in security and virtual mobile infrastructure launched and demonstrated its 5G virtual mobile technology using edge computing in an attempt to solve the future demands of mobile computing. In November 2017, Intelligent Waves LLC acquired the virtual mobile infrastructure technology and the related intellectual property of Hypori, Inc. With the acquisition, the company has developed its SPECTER capabilities. The virtual platform from Hypori, Inc. will provide protected and secure cloud-based functional control, command, and mobility to governments around the world.
Virtual Mobile Infrastructure Market Key Players
The Key Players in the Global Virtual Mobile Infrastructure Market are identified based on their country of origin, presence across different regions, recent key developments, product diversification, and industry expertise. These include Trend Micro (Japan), Raytheon (US), Nubo (US), Pulse Secure (US), Avast Software (Czech Republic), Prescient Solutions (US), Sierraware (US), Fortinet (US), Forcepoint (US), Intelligent Waves (US), and Genymobile (France). The key strategies adopted by most of the players are partnerships, agreements, and collaborations.
Recent Developments
In February 2023, Nokia has signed go-to-market agreements with leading cloud and server providers for flexibility in Cloud RAN hardware. The launch of anyRAN allows operators to build and evolve radio access networks with options for various infrastructures. Nokia's Cloud RAN SmartNIC enhances performance, and the company continues to offer purpose-built solutions, ensuring network consistency and feature parity between AirScale baseband and Cloud RAN.
Intended Audience
- Virtual Mobile Infrastructure Platform Providers
- Value-added resellers (VARs)
- System Integrators (SIs) and aggregators
- IT managers
- Application\Platform End-Users
- Research consultants
Leading companies partner with us for data-driven Insights
Kindly complete the form below to receive a free sample of this Report