User and Entity Behavior Analytics Market Research Report - Global Forecast till 2030

Global User and Entity Behavior Analytics Market Research Report, by Type (Solution, Services), Deployment Type (On-Premise, Cloud), Vertical (BFSI, Government, Healthcare, IT and Telecommunication, Energy & Utility, Retail, Others) - Forecast till 2030

ID: MRFR/ICT/5568-HCR | 100 Pages | Published By Shubham Munde on March 2023         

User Entity Behavior Analytics Market Speak to Analyst Request a Free Sample

User and Entity Behavior Analytics Market

User and Entity Behavior Analytics Market to hit USD 2.45 Billion, Globally, by 2030 at 44.50% CAGR

By Type Solution Services
By Deployment Type On-Premise Cloud
By Vertical BFSI Government Healthcare IT and Telecommunication Energy & Utility Retail Others
Key Players
Companies Profiled   Splunk Inc. (US)    Microsoft Corporation (US)    Varonis Systems    Inc. (US)    Exabeam    Inc. (US)    Observe IT (Israel)    Niara Inc. (US)    Sqrrl Data    Inc. (US)    Bottomline Technologies    Inc. (U.S.)    and Rapid7 (US). The other key innovators in the market are Securonix (US)    Bay Dynamics (US)    Gurucul (US)    and Dtex Systems (US).
Market Driving Forces    Growing awareness about user-centric approach among enterprises offer opportunities for market growth during the forecast period.
Request a Free Sample


It has been marked that the user and entity behavior analytics market is expected to cover a market value of USD 145.37 million in 2017 to USD 2.45 billion by 2030, at a CAGR of 44.50%during the forecast period. This type of cyber security process helps in recording the patterns of one's behavior which also includes machine learning, algorithms, and statistically analyzing for detecting anomalous behavior. it unites up the data present in reports, logs, documents, files, and some of the packet information. This analytics market keeps track of the security devices and monitors the events well. This behavioral analytics keeps track of the entities so present within the analytics devices. Quicker detection of the analytics by using the algorithm method helps in detecting insider risks and certain behavioral variances. Identification of possible risks and threats, financial fraud, and some of the targeted attacks were recognized. Behavioral analytics is used in the detection of some of the fraud cases, threats, and targeted attacks. The analytics in the market has helped the enterprises identify the unique behavior which may create risks on the market. The demand of the enterprises increases at a high rate during the review period because of high breaches of data and investing to prevent the threat.


The outburst of the pandemic brought an economic downfall where it hampered the business implications of the COVID. This out real affected the nationwide people hampering the entity business. An interruption in the value chain analysis was marked. customer preference was observed and the customer behavior was transformed. The government took certain necessary steps where it provided certain and major rules and regulations.


Drivers- high increase in adoption of behavioral analytics for preventing certain threats associated with the user and entity behavior analytics industry. The rise in demand for some of the real-time analytics and the absence of certain trained professionals drive up the market growth. Being much more aware and carrying out a centric approach among the small-large and medium scale enterprises encourages certain opportunities for improvement of mark4t growth during the review period.

Opportunities- high growth in awareness regarding user-centric approach among the business units supports the user and entity behavior analytics market growth. An increase in cyber threats drives up the user and entity behavior analytics market size. Lack of experts who are not capable of understanding the cyber threats drives up the enterprises as this proves that they rely on machines and has shown that it's is minimal human intervention techniques.

Challenges- some of the factors like being unaware of the centric approach and low budget allocations is the main challenging factor for expansion.

Restraints- reduction in certain information related to the inside threats and the low IT budgets associated with the analytics hampers up the user and entity behavior analytics market growth. Absence of certain traditional tools for detecting the threats restraints up the market size.


By type- the user and entity behavior analytics market on the basis f deployment is classified into on-premise and off-premise. Moreover, the on-premise deployment unit has been marked to be the famous enterprise where the data can be unified from various other sources, especially concerning the sensitivity of data. The cloud-based unit is in high demand during the analytics forecast period where the business becomes aware of some of the security measures so carried out by the related tools vehicle carrying out the sensitive information. As per the type, the industry is classified into solutions and services. The solution unit will cover a large segment globally. The threat solutions of the insider market are in high demand because this business will provide some of the breaches related to the threat. Based on vertical, the industry is being divided into IT, government, healthcare units, BFSI, telecommunication, utility, retail, and many more. Regionally the market has been extended into the region of North America, one of the European and Asia Pacific regions. The end-user segment is being classified into defense, utilities, energy, healthcare, governance, and others. The insurance segment shows that the banking and the financial segment grows which brings risk associated with cybercrime. For this UEBA provides easy access to payment and deposit services. UEBA alerts the enterprises towards certain behavioral patterns going on in the market. Based on services, it has been marked that the implementation segment holds the large market segment in the whole of the market.

By technology- advancement of technology led to the determination of certain types of behavioral activities which can be divided into cyberattacks. Technology provided the user with identification and prevention of threat, extra filtration techniques, preventing fraud, some kind of actionable risk, and CONCERNING MORE ABOUT Ip data. Adoption of a centric approach provides with certain explicit understanding about the technological base of understanding and provides solutions towards the risks. Technology led to the improved usage of mobile and web applications that give security options. Advanced solutions so adopted with sophisticated analysis helps in detecting cyber attacks.


Globally, it has been marked that the market grows at an influential rate during the assessment period. Geographically a good analysis is being done for the dominant regions of North America, some of the European regions, Asia Pacific, and some regions in the rest of the world. North American region is found to be one of the dominating regions followed by Europe. The North American area has witnessed high growth of the usage behavioral integrates solutions across various end-user industries. Moreover, the Asia Pacific region grows at a high CAGR value during the review period which owes to the rise in usage of the advanced applications. Moreover, some of the security solutions have been appointed to identify certain threats related to the usage data. The user and entity behavior analytics market in the Middle East, Africa, and Latin American regions shows growth at a low pace due to the absence of awareness about the enterprises providing integrated solutions to the enterprises. Poor infrastructure in the African region deteriorates the business whereas the Middle East region is marked to face a low CAGR during the forecast period.


Some of the key vendors playing in the user and entity behavior analytics industry are Splunk Inc. of the United States, Rapid7 of the United States, Microsoft Corporation of the United States, Bottomline Technologies Inc. of the United States, Varonis Systems Inc. of the United States, Sqrrl Data of the United States, Exaveam Inc. of the United States, Niara Inc. of the United States, Observe IT of the United States and many more. These key vendors are successfully following the inorganic growth strategies which have helped them to strengthen their position globally, in the whole of the user and entity behavior analytics market thus contributing to user and entity behavior analytics market growth. These key players adopt more and by the large enterprises throughout the world. They are adopting certain strategies for improving their global presence. The famous strategy is the adoption of new techniques which includes collaboration and building partnership thus developing their portfolio. Some of the other key innovators are Securinox of the United States, Dtex Systems of the United States, bay Dynamics of the United States, and Gurucul of the United States.


One identity LLC in May 2018, in its partnership with Balabit Corporation, launched some of the innovative provider access management techniques, some of the techniques associated with privileged account analytics, privileged session management solutions, and the invention of technology associated with log management. Their collaboration will help the user and entity behavior analytics industry for expanding the management tools behavior.


The report signifies the market scenario and gives a good evaluation of the market. It gives in-depth information about the projecting market size. It provides historical data and research methodologies about the market dynamics so operating in the market. It provides a repository analysis of the regional market. It gives information about technological advancement and the entity behavior playing in the market. It gives detailed information about the market segmentation and the growing market trends affecting the current situation of the market. It gives value chain analysis information and provides good data about the stakeholders. It gives qualitative data about the prevailing trends, micro, and macroeconomic indicators, and the points that control the prevailing marketing situation. The report provides information about industrial development. It gives an objective assessment of the emerging niche segment and the market share and strategies so adopted by the vendors. the scrutiny of various other driving forces gives an elaborative framework that improves the success of the enterprises. The key players play a collaborative and can communicate with each other by applying certain short-term and long-term inorganic and organic strategic plans. Their frameworks help in making the organization sustainable and resilient during difficult scenarios. the study also empowers the unique application of strategies and niches. The study provides a level of customization where you can achieve business composability. The report provides scrutiny about the technological trends including some of the industry dynamics.

Report Scope:

Report Attribute/Metric Details
  Market Size   USD 2.45 Billion
  CAGR   44.50%
  Base Year   2021
  Forecast Period   2022-2030
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   by Type, Deployment Type
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   vendors such as Splunk Inc. (US), Microsoft Corporation (US), Varonis Systems, Inc. (US), Exabeam, Inc. (US), Observe IT (Israel), Niara Inc. (US), Sqrrl Data, Inc. (US), Bottomline Technologies, Inc. (U.S.), and Rapid7 (US). The other key innovators in the market are Securonix (US), Bay Dynamics (US), Gurucul (US), and Dtex Systems (US).
  Key Market Opportunities   Growing awareness about user-centric approach among enterprises offer opportunities for market growth during the forecast period.
  Key Market Drivers   The market are adopting various growth strategies to enhance their global presence. However, new product launches followed by partnerships and collaborations is the most frequently adopted startegy to enhance their product portfolio and strengthen their market position.

Speak to Analyst Ask for Customization

Frequently Asked Questions (FAQ) :

The global User and Entity Behaviour Analytics Market will be valued at USD 2.45 billion by 2030.

The segments of the user and entity behavior analytics market, by deployment, are cloud and on-premise.

The segmentation of the user and entity behavior analytics market covers government, BFSI, healthcare, IT and telecommunication, retail, energy & utility, and others.

The key participants of the user and entity behavior analytics market are Splunk Inc. (US), Varonis Systems, Inc. (US), Microsoft Corporation (US), Bottomline Technologies, Inc. (U.S.), Exabeam, Inc. (US), Niara Inc. (US), Observe IT (Israel), Sqrrl Data, Inc. (US), and Rapid7 (US). Other major participants in the market are Gurucul (US), Bay Dynamics (US), Securonix (US), and Dtex Systems (US).