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US Plant Based Snacks Market


ID: MRFR/F-B & N/18295-US | 100 Pages | Author: MRFR Research Team| December 2023
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The US's recent plant-based snack demand boom is a sign of a shift in consumer preferences toward more ethical, sustainable, and cruelty-free food alternatives. Produced from a variety of ingredients, including fruits, vegetables, nuts, seeds, and legumes, plant-based snacks are becoming less and less popular as consumers seek for food alternatives that align with their ethical and ecological values. The growing awareness of health and heartiness is one of the main factors driving the rise of the plant-based snack sector in the United States. There has been a discernible move away from typical, reusable snacks loaded with artificial ingredients as people emphasize their health and adopt mindful eating practices.
Individuals looking for a convenient yet health-conscious snack alternative can find a nutritious and nutrient-dense option in plant-based snacks, which are often free of additives and preservatives. The demand for plant-based snacks has been greatly influenced by the plant-based movement, which is being spearheaded by businesses that support environmental sustainability and animal welfare. Snackers without animal products are becoming less and less popular with consumers, which is indicative of a larger trend in society to reduce the environmental effect of food goods and select solutions that are consistent with moral principles. Snacks produced in factories that include ingredients like dairy and meat have become popular among those who adhere to vegan, flexitarian, or submissive lifestyles.
Additionally, the snack sector has seen innovation spurred by the variety of plant-based ingredients, resulting in a vast assortment of delicious and fulfilling plant-based snack alternatives. Producers are betting on the many tastes and textures that plant-based ingredients can provide, offering customers a variety of options that cater to varying palates, with products ranging from vegetable crisps and kale chips to nut clusters and fruit-ground bars. The retail landscape is also demonstrating the expanding trendiness of plant-based snacks, as more supermarkets and grocery shops are designating shelf space for plant-based goods.
The accessibility and prominence of factory-sourced snacks in large-scale retail establishments lead to their widespread abandonment, facilitating customers' capacity to make thoughtful and factory-focused snack purchasing decisions. Furthermore, the market for plant-based snacks has benefited from their correlation with more general food trends, such as clean eating and sustainable sourcing. Customers are searching for snacks that are beneficial to the environment in addition to ones that are healthful. Because plant-based snacks have a lesser carbon footprint than beast- grounded choices, they resonate with consumers who are concerned about the environment and want sustainable products.
The demand of plant-based snacks has been further boosted by the impact of social media and the emergence of influencers advocating for plant-based cultures. The voguishness of plant-based snacks has been fueled by visually attractive and vibrant content on platforms such as TikTok and Instagram, which encourages users to include these snacks into their daily routines and indulge in their plant-based culinary creations

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