US Microgreens Market

US Microgreens Market

ID: MRFR/F-B & N/14076-US | 100 Pages | Author: MRFR Research Team | December 2023         

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The demand for microgreens in the United States has experienced a notable surge, driven by a convergence of factors that reflect changing consumer preferences, culinary trends, and a heightened focus on health and wellness. One of the primary drivers of this increased demand is the growing awareness of the nutritional benefits associated with microgreens.
As tastes for nutritional nourishment proliferate, microgreens, rich in vitamins and minerals, have been winning over consumers. The shifting tastes in cuisine, along with the rise of gourmet and exotica in culinary circles, have a major impact on American demand for microgreens. Culinary buffs, household cooks and the professional chefs have caught on to microgreens, finding that they can add a pretty sort of color and a lively sort of flavor.
Health-conscious trends and an appetite for vegetable-based dishes are also to thank for microgreens' surge in popularity in the U.S. Even health-conscious consumers wanting to eat veggies have no interest at all to actually cut up vegetables to put in their meals, it seems, but microgreens are delicious, neat, and easy to add to things to eat, as nutritious additions to salads, smoothies, and entrees.
Retail offerings of microgreens create an environment of convenience, which fuels demand. This adds to consumer convenience, allowing people simply to fit microgreens into their regular shopping habits. The visibility of microgreens in retail channels can thus allow the microgreens to participate more in mainstream eating patterns since this convenience factor will cause many consumers to experiment and integrate the microgreens into their regular diets.
Microgreens have benefited from consumer product promotional campaigns and from educational activities. More consumers are beginning to realize the specific health advantages and wide culinary uses of microgreens, and how easily they can be grown, all of which is leading to a greater willingness to use them as a daily part of the diet.