US Insect Snacks Market Size was estimated at 24.87 (USD Billion) in 2023. The US Insect Snacks Market Industry is expected to grow from 28.91(USD Billion) in 2024 to 112.17 (USD Billion) by 2035. The US Insect Snacks Market CAGR (growth rate) is expected to be around 13.118% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Insect Snacks Market has seen a notable surge, driven by a growing awareness of sustainable food sources. Consumers are becoming more conscious of the environmental impact of traditional livestock farming, leading to an increased acceptance of insect-based products as a viable alternative. This movement aligns with shifts in dietary preferences focusing on protein sources that require fewer resources and have a smaller carbon footprint. Additionally, the rise in plant-based diets among consumers is creating room for insects to be marketed as a high-protein supplement that complements these lifestyles. In recent times, there has been a significant trend towards innovative product development within the US market.Food manufacturers are increasingly incorporating insects into snacks that appeal to a broader audience, such as protein bars, chips, and even baked goods. This innovation is enabling companies to target not just niche consumers, but also mainstream populations who are more open to trying these snacks due to their perceived health benefits and unique flavors. Opportunities in the market include education and outreach efforts aimed at addressing the misconceptions surrounding insect consumption. Increased collaboration between food scientists and entrepreneurs can help develop compelling marketing narratives, demonstrating the nutritional benefits of insect snacks.As regulatory frameworks around insect production and consumption become clearer, new players may enter the space, driving competition and further innovation. The potential for e-commerce platforms to reach wider audiences is also an avenue for growth, allowing consumers easier access to diverse insect snack products across the United States.
US Insect Snacks Market Drivers
Growing Demand for Sustainable Protein Sources
The US Insect Snacks Market Industry is poised for growth due to an increasing demand for sustainable protein sources. According to the Food and Agriculture Organization (FAO), the global population is expected to reach 9.7 billion by 2050, which will necessitate a 70% increase in food production. Insects are recognized as a highly efficient source of protein, requiring far fewer resources than conventional livestock. This ecological advantage has led organizations like the Environmental Protection Agency (EPA) and the United States Department of Agriculture (USDA) to promote insect farming as an environmentally friendly alternative.By integrating insect-based snacks into the diet, consumers can reduce their environmental footprint. Furthermore, the protein content in edible insects is about 60-80%, which aligns with the rising health consciousness among US consumers, who are increasingly seeking high-protein snacks. The trend is supported by various initiatives and grants from governmental agencies aimed at boosting sustainable food sources.
Increased Awareness of Health Benefits
Health awareness among US consumers has significantly increased, leading to the growth of the US Insect Snacks Market Industry. Insects are rich in protein, vitamins, and minerals, which appeals to health-conscious individuals. A study published by the Journal of Agricultural and Food Chemistry highlighted that edible insects contain essential amino acids and fatty acids beneficial for human health. As a result, established health organizations like the American Dietetic Association are advocating for insect protein as part of a balanced diet.This heightened awareness and endorsement from credible institutions are expected to drive acceptance and consumption of insect snacks in the US, thereby expanding the market presence.
Rising Trend of Alternative Snacking Options
The trend towards alternative snacking options in the US is a significant driver for the US Insect Snacks Market Industry. The recent surge in popularity of plant-based and non-traditional snacks has opened the door for insect-based products. According to a report from the US Department of Agriculture (USDA), consumers are increasingly seeking out innovative food products, with the snacking market expected to continue growing as people look for healthier alternatives.Brands dedicated to healthy living are increasingly introducing insect snacks, capitalizing on the growing consumer base keen on exploring novel food items that provide nutritional benefits without the guilt associated with traditional snack foods. This diversification of snack options is likely to significantly contribute to market growth.
Support from Startups and Innovations in Food Technology
The US Insect Snacks Market Industry is witnessing an influx of startups focusing on innovative food technologies that utilize insects as a primary ingredient. With the increasing availability of alternative food processing methods, such as extrusion and microencapsulation, these startups are able to produce insect snacks that are not only healthier but also more palatable. For instance, companies like Exo Protein and Chirpy Chips are leveraging food technology to create insect-based bars and chips that cater to the US consumer taste preference.The United States Patent and Trademark Office (USPTO) reports a steady increase in patent filings related to insect-based food technologies, indicating a thriving innovation ecosystem. As a result, ongoing research initiatives and product diversification will likely propel the growth of the US Insect Snacks Market in the coming years.
US Insect Snacks Market Segment Insights
Insect Snacks Market Insect Type Insights
The US Insect Snacks Market is experiencing notable growth, driven by increasing consumer interest in sustainable food sources. Within this market, the Insect Type segment is characterized by various groups, including Coleoptera, Lepidoptera, Hymenoptera, and Orthoptera. Each of these groups possesses unique attributes that contribute positively to the overall landscape of insect snacks. Coleoptera, also known as beetles, have significant representation in the market due to their high protein content and favorable nutritional profile. Their versatility makes them suitable for several snack applications, fostering interest among health-conscious consumers.Lepidoptera, encompassing butterflies and moths, offers a different appeal, often associated with unique flavors and textures, presenting an opportunity for brands to innovate on taste experiences. Hymenoptera, which includes ants and bees, is noteworthy for its rich nutritional benefits, including omega-3 fatty acids and other essential nutrients, aligning with a trend towards healthier snacking options. Finally, Orthoptera, consisting of grasshoppers and crickets, is particularly popular, recognized for its sustainability credentials and high protein levels, resonating with environmentally aware consumers.This diversity in the Insect Type segment not only enhances the range of available products but also aligns with growing demand for alternative protein sources, presenting opportunities for various stakeholders in the market. As the trends of sustainability, health, and innovation converge, each group within the Insect Type segment continues to play a vital role in shaping the US Insect Snacks Market with unique offerings and a focus on environmentally friendly consumption.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Insect Snacks Market Packaging Type Insights
The Packaging Type segment of the US Insect Snacks Market encompasses various formats designed to enhance product appeal and convenience for consumers. Among these, Cans and Pouches have emerged as key formats, each serving distinct consumer preferences. Cans offer durability and a resealable feature, which supports long-term storage while preserving freshness. They are often appealing to consumers seeking premium, sustainable snack options. On the other hand, Pouches are increasingly popular due to their lightweight, portable design, making them ideal for on-the-go consumption.This format caters to the growing demand for convenience in snacking, particularly among health-conscious consumers. The market trends indicate a shift towards eco-friendly packaging materials, aligning with consumer preferences for sustainable practices. As the US Insect Snacks Market continues to evolve, the Packaging Type segment reflects significant growth drivers, including the rising awareness of entomophagy as a viable protein source and the increasing acceptance of insect-based products among diverse consumer demographics. Both Cans and Pouches play an essential role in broadening market accessibility and driving overall industry growth, as they facilitate product innovation and improve shelf appeal, thus enhancing the overall market landscape.
Insect Snacks Market End User Insights
The End User segment of the US Insect Snacks Market is critical in understanding consumer preferences and purchasing behavior within this emerging industry. This segment is primarily divided into Food Retail and Food Service, both of which play a significant role in shaping market dynamics. Food Retail, encompassing grocery stores and online platforms, has gained traction as consumer interest in sustainable and protein-rich snack options rises. Meanwhile, Food Service, including restaurants and cafes, is also experiencing growth, with many establishments incorporating insect-based snacks into their menus to cater to health-conscious and eco-aware diners.The increasing awareness of sustainability among US consumers encourages businesses to adapt and innovate their offerings, leading to diverse products within the market. Furthermore, government initiatives promoting alternative protein sources contribute to this segment's development, aiding in addressing protein shortages and environmental concerns. Overall, the End User segment reflects a growing shift towards integrating insect snacks into mainstream food culture, driven by evolving consumer trends and market opportunities.
US Insect Snacks Market Key Players and Competitive Insights
The US Insect Snacks Market is rapidly evolving as an innovative segment within the broader food industry, characterized by an increasing acceptance of alternative protein sources. The competitive landscape is dominated by a range of players, each leveraging unique selling propositions to capture market share. Consumer awareness regarding sustainability and nutrition has heightened, creating fertile ground for companies specializing in insect-based snacks. This market is distinguished by a mix of established brands and emerging startups, each vying for consumer attention through product diversification, marketing strategies, and distribution networks. As environmental concerns continue to influence consumer preferences, businesses within this niche are positioned to capitalize on the growing demand for eco-friendly and health-conscious snack options.Mopub Foods has established itself as a key player in the US Insect Snacks Market, gaining recognition for its commitment to high-quality products that cater to health-conscious consumers. The company's emphasis on sourcing ethically farmed insects has bolstered its reputation, allowing it to cultivate a loyal customer base that values sustainability. Mopub Foods actively promotes the nutritional benefits of insect-based snacks, such as high protein content and essential vitamins, which resonate well with the health-centric demographic. The company frequently explores creative flavor profiles and innovative product formats, offering unique snacking experiences that differentiate it from traditional snack options. With a robust online presence, Mopub Foods is adept at reaching millennial and Gen Z consumers, further solidifying its standing in a competitive marketplace.Woven Foods is another prominent contender in the US Insect Snacks Market, known for its innovative product offerings and strategic approach to market penetration. The company specializes in a diverse array of insect-based snacks, including protein bars and crunchy snacks, which appeal to a broad audience seeking healthier alternatives. Woven Foods has gained traction through effective branding and marketing campaigns that emphasize the sustainability and nutritional advantages of its products. The company's strengths lie in its ability to forge partnerships with retailers and distributors, facilitating a wider reach in the market. Additionally, Woven Foods is continuously exploring opportunities for growth through potential mergers and acquisitions, further enhancing its portfolio and market presence. By embracing consumer trends and focusing on product innovation, Woven Foods remains well-positioned to thrive in the competitive landscape of the US insect snacks market.
Key Companies in the US Insect Snacks Market Include
US Insect Snacks Market Industry Developments
The US Insect Snacks Market has seen notable advancements recently, with companies such as Mopub Foods, Woven Foods, Bitty Foods, Grub Kitchen, and Jiminy's pushing innovative products to cater to the growing interest in sustainable protein sources. The market experienced significant growth, driven by increasing consumer awareness of the environmental benefits of insect-based proteins, targeting health-conscious individuals. In November 2022, Chapul announced a strategic partnership with Exo Protein to expand its product range and distribution channels, positioning both companies for enhanced market penetration. Moreover, Cricket Protein and Eat Grub broadened their offerings to meet demands for flavor and nutrition in snack foods. In the last two to three years, various industry bodies have recognized insect snacks as a key component of future food security in the US, promoting research into insect farming and processing technologies. The market is evolving rapidly, with government support for sustainable agriculture solidifying the role of insect protein in the American food landscape. As awareness grows, companies like Bug42, Little Herds, and OSEA are actively engaging consumers through social media campaigns and educational efforts to further normalize insect consumption in the mainstream diet.
US Insect Snacks Market Segmentation Insights
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 24.87(USD Billion) |
| MARKET SIZE 2024 | 28.91(USD Billion) |
| MARKET SIZE 2035 | 112.17(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 13.118% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | Mopub Foods, Woven Foods, Bitty Foods, Grub Kitchen, Bug42, Eat Grub, Cricket Protein, Little Herds, Jiminy's, OSEA, Snack insects, Exo Protein, High Protein Snacks, Chapul |
| SEGMENTS COVERED | Insect Type, Packaging Type, End User |
| KEY MARKET OPPORTUNITIES | Rising health consciousness, Sustainable protein source, Growing pet food market, Innovative snack formulations, Expansion in e-commerce platforms |
| KEY MARKET DYNAMICS | sustainability concerns, protein demand growth, regulatory challenges, consumer acceptance, competitive pricing strategies |
| COUNTRIES COVERED | US |
Frequently Asked Questions (FAQ) :
In 2024, the US Insect Snacks Market is expected to be valued at 28.91 USD Billion.
By 2035, the US Insect Snacks Market is anticipated to reach 112.17 USD Billion.
The expected compound annual growth rate for the US Insect Snacks Market from 2025 to 2035 is 13.118%.
Coleoptera is anticipated to hold a significant market share, valued at 6.6 USD Billion in 2024 and expected to grow to 26.14 USD Billion by 2035.
Key players in the market include Mopub Foods, Woven Foods, Bitty Foods, Grub Kitchen, Bug42, Eat Grub, and Cricket Protein among others.
The Lepidoptera segment is valued at 5.99 USD Billion in the year 2024.
The Hymenoptera segment is projected to increase from 7.18 USD Billion in 2024 to 28.45 USD Billion by 2035.
In 2024, the Orthoptera segment of the US Insect Snacks Market is valued at 8.14 USD Billion.
Emerging trends include a growing consumer interest in protein alternatives and sustainable food sources.
Challenges include regulatory hurdles, consumer acceptance, and competition from traditional snack options.
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