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US Exterior Wall Systems Market Share

ID: MRFR//12411-HCR | 128 Pages | Author: Anshula Mandaokar| May 2024

In the ever-evolving landscape of the US Exterior Wall Systems Market, companies strategically implement various market share positioning strategies to establish a robust presence and gain a competitive advantage. One key strategy centers around product differentiation through innovative exterior wall system designs and materials. Firms invest in research and development to create solutions that offer enhanced energy efficiency, durability, and aesthetic appeal. By introducing cutting-edge designs and incorporating advanced technologies, companies can distinguish themselves in the market and appeal to clients seeking high-performance and visually appealing exterior wall solutions.

Cost leadership stands out as another pivotal strategy embraced by companies in the US Exterior Wall Systems Market. This approach revolves around optimizing manufacturing processes, negotiating favorable supplier contracts, and achieving economies of scale. By becoming a low-cost producer, companies can offer competitive pricing for their exterior wall systems, attracting a broader customer base. Cost-effective solutions not only appeal to budget-conscious clients but also provide companies with a strategic advantage against pricing pressures and market uncertainties, ensuring sustained profitability.

Market segmentation plays a crucial role in the positioning strategies of exterior wall system manufacturers in the United States. Recognizing the diverse requirements of different construction projects, companies tailor their products to address specific market segments. This may include solutions designed for residential, commercial, or industrial applications, each with its own set of performance and aesthetic considerations. Effective segmentation enables companies to capture market share within specialized niches, providing solutions that precisely meet the needs of different industries and project types.

Strategic collaborations and partnerships are instrumental in enhancing market share positioning within the US Exterior Wall Systems Market. Companies often collaborate with architects, construction firms, and developers to strengthen their supply chain, expand market reach, and facilitate innovation. Collaborations can lead to joint projects, shared resources, and the development of integrated solutions that combine exterior wall systems with complementary building technologies. Partnering with key stakeholders allows companies to leverage collective strengths, share expertise, and collectively address the complexities of the construction industry, contributing to increased market share.

Sustainability is an increasingly important factor influencing market share positioning strategies in the US Exterior Wall Systems Market. With a growing emphasis on green building practices and environmental responsibility, companies are incorporating eco-friendly materials, energy-efficient designs, and sustainable manufacturing processes into their exterior wall systems. Embracing sustainability not only aligns with industry trends but also resonates with environmentally conscious clients, helping companies gain favor among those who prioritize environmentally friendly construction solutions.

Moreover, a robust digital presence is integral in today's technologically driven business environment. Exterior wall system companies in the United States leverage digital marketing, online platforms, and interactive tools to connect with architects, contractors, and clients. An effective online presence enables companies to showcase their portfolio, provide educational resources, and engage with clients directly, enhancing brand visibility and trust in the competitive exterior wall systems market.

US Exterior Wall Systems Market Overview


US Exterior Wall Systems Market Size was valued at USD 28.2 Billion in 2022. The exterior wall systems industry is projected to grow from USD 30.51 Billion in 2023 to USD 57.318 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.20% during the forecast period (2023 - 2032). A few key market drivers propelling the growth of the US exterior wall systems market are the rapid rise in construction activity, the increasing inclination towards dry construction techniques, and the growing fascination with green buildings.US Exterior Wall Systems Market OverviewSource: Secondary Research, Primary Research, MRFR Database and Analyst Review


Exterior Wall Systems Market Trends




  • Growing Use of Green Buildings with Exterior Wall Systems to Boost the Market Growth




Green building construction is becoming more and more popular in the United States because of its benefits, which include lower energy consumption and cheaper operating and maintenance costs. To encourage green building, governments all around the nation are enacting new laws and regulations. Furthermore, emerging markets present favorable opportunities for the green building industry due to rising rates of urbanization, industrialization, and economic growth. For instance, 15% of the nation's commercial real estate is owned by the U.S. government, according to the International Finance Corporation. Government facilities that save 20% on water and energy use would have lower utility costs. This sum can be used to improve communities and make life easier for local residents. The use of green social housing would also enable the low-income renters to reduce their utility costs. The need for exterior wall systems in the United States throughout the projected period will therefore be driven by the quick rise in green buildings and the rising use of green cement.


The market for exterior wall systems is primarily being driven by the expansion of the building industry. An important determinant of a nation's economic progress is the expansion of its building sector. Furthermore, the market for exterior wall systems will be driven by a rise in construction activities. Commercial, non-commercial, and residential buildings are emerging as a result of the fast industrial boom. A significant increase has been observed in the building of public facilities (including government buildings), manufacturing plants, stadiums, shopping complexes, office buildings, hotels, public transportation buildings, and other government projects. This will directly affect the requirement for environmentally friendly ornamental building construction methods in these kinds of structures, which is expected to lead to a rise in the market for outside wall systems. Thus, driving the exterior wall systems market revenue.


Exterior Wall Systems Market Segment Insights


Exterior Wall Systems Type Insights


The US Exterior Wall Systems market segmentation, based on type includes Ventilated Façade, Curtain Walls, and Non-ventilated Façade. The curtain walls segment dominated the market mostly. The need for curtain walls has increased as a result of the facilitation of large-scale commercial building development by the growth of real estate.


Figure 1: US Exterior Wall Systems Market, by Type, 2022 & 2032 (USD Billion)US Exterior Wall Systems Market, by Type, 2022 & 2032Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Exterior Wall Systems Materials Insights


The US Exterior Wall Systems market segmentation, based on materials, includes Ceramic Tiles, Vinyl, Gypsum/Plasterboard, Glass Panel, EIFS, Fiber Cement, Wood Board, HPL Board, Fiberglass Panel, Bricks & Stone, and Others. The EIFS category generated the most income. The growing demand for heating and cooling services from consumers has resulted in a significant rise in energy usage and associated expenses. According to the U.S. Department of Energy, air infiltration wastes forty percent of the energy used to keep rooms at room temperature in homes and businesses. The cost of the HVAC system is lowered by 50–60% when the EIFS system is used. Thus, the country's segment growth is being driven by the requirement for efficient energy usage.


Exterior Wall Systems End-use Insights


The US Exterior Wall Systems market segmentation, based on end-use, includes Residential and Non-Residential. The residential category generated the most income because of the rise in foreign direct investments and the growth of multinational firms in the nation. Numerous international corporations are erecting state-of-the-art, sustainably designed offices and commercial buildings throughout the nation.


Exterior Wall Systems Country Insights


Over the course of the projection period, the US market is anticipated to rise at a significant rate. The US is a leading player in the market for exterior wall systems, fueled by growing urbanization, active development, and changing architectural styles. This research provides insightful information on the market by highlighting important variables, trends, obstacles, and opportunities. This area has a wide range of temperatures, different construction needs, and a growing need for building solutions that are both visually pleasing and energy-efficient. Moreover, throughout the projection period, the US market is anticipated to increase at a significant rate. Driven by strong construction activity, growing urbanization, and changing architectural trends, the US is a leading player in the market for exterior wall systems. Including important variables, drivers, obstacles, and opportunities, this research provides insightful information on the market. The temperatures in this region are varied, and there is a growing need for building solutions that are both visually pleasing and energy-efficient.


Exterior Wall Systems Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the exterior wall systems market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, exterior wall systems industry must offer cost-effective items.


Major players in the exterior wall systems market are attempting to increase market demand by investing in research and development operations includes PPG Industries, Inc. (U.S.), Owens Corning (U.S.), DuPont (U.S.), Dow (U.S.), AGC Inc. (Japan), Sika AG (Switzerland), 3A Composite Holding AG (Switzerland), Etex Group (Belgium), Evonik Industries AG (Germany), and LafargeHolcim (Switzerland).


Key Companies in the exterior wall systems market include





  • Sika AG (Switzerland)




  • 3A Composite Holding AG (Switzerland)




  • Etex Group (Belgium)




  • Evonik Industries AG (Germany)




  • LafargeHolcim (Switzerland)




Exterior Wall Systems Industry Developments


February 2022: Holcim purchased Malarkey Roofing Products in 2022, with an estimated net sales value of USD 600 million. Malarkey increased Holcim's product offering in the very lucrative residential roofing market in the United States with this acquisition. By speeding up the company's expansion into solutions and products, this acquisition helped Holcim get closer to its objective of achieving net sales of USD 4 billion by 2025.


October 2021: For an undisclosed sum, MaxLife Industries' ArmorWall Business was purchased by DuPont, a US-based chemicals firm that provides exterior wall solutions. By offering a broad range of resilient and sustainable building solutions for interior and exterior walls and technologies, DuPont is able to meet its present and future design and productivity challenges.


Exterior Wall Systems Market Segmentation


Exterior Wall Systems Type Outlook




  • Ventilated Façade




  • Curtain Walls




  • Non-ventilated Façade




Exterior Wall Systems Materials Outlook




  • Ceramic Tiles




  • Vinyl




  • Gypsum/Plasterboard




  • Glass Panel




  • EIFS




  • Fiber Cement




  • Wood Board




  • HPL Board




  • Fiberglass Panel




  • Bricks & Stone




  • Others




Exterior Wall Systems End-use Outlook




  • Fresh Fruits and Vegetables




  • Fast Food Take-Away




  • Others



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