As per MRFR analysis, the US Display Packaging Market Size was estimated at 4.72 (USD Billion) in 2023. The US Display Packaging Market Industry is expected to grow from 4.87(USD Billion) in 2024 to 6.12 (USD Billion) by 2035. The US Display Packaging Market CAGR (growth rate) is expected to be around 2.1% during the forecast period (2025 - 2035).
The US Display Packaging Market is witnessing notable trends driven by evolving consumer preferences and the growing emphasis on sustainability. With an increasing focus on eco-friendly materials, manufacturers are exploring biodegradable and recyclable options to meet the demand from environmentally conscious consumers. Retailers in the US are also looking for innovative designs that not only enhance product visibility but also cater to e-commerce needs, as online shopping continues to grow in popularity. Interactive packaging that engages consumers, especially through digital integration, is becoming more prevalent as brands seek to create memorable shopping experiences.Key market drivers include the rising competition among brands aiming to capture consumer attention on retail shelves. Companies are investing in custom display packaging solutions that highlight product features while optimizing space in stores. The push for sustainable practices is leading to increased collaboration among packaging companies and businesses to develop innovative solutions that minimize waste throughout the supply chain. There are significant opportunities to explore in the growing trend of personalizing packaging. Brands can capture consumer interest by utilizing customizable display options, such as limited edition designs or seasonal themes.Furthermore, as health and safety concerns drive demand for hygienic packaging, brands can leverage this trend by incorporating tamper-evident and protective features into their display packaging solutions. The focus on technological advancements in printing and production processes is also likely to enhance efficiency and lead to cost-effective solutions for manufacturers in the US market. As trends continue to evolve, adapting to changing consumer demands will become crucial for success in the dynamic landscape of the US Display Packaging Market.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Display Packaging Market is significantly driven by the growth of e-commerce and online retailing. With the increase in online shopping, fueled by a report from the U.S. Census Bureau indicating that e-commerce sales accounted for approximately 14% of total retail sales in 2020, there is a rising demand for attractive and innovative display packaging. Companies like Amazon and Walmart are vital influencers in shaping packaging solutions, pushing for materials that enhance product visibility while also protecting items during shipping.This demand is significant because effective display packaging not only attracts consumers but also aids in brand recognition, which ultimately contributes to increased sales. As online retail grows more competitive, businesses are likely to invest in high-quality display packaging solutions to differentiate their products, which bodes well for the growth of the US Display Packaging Market Industry in the coming years.
Sustainability has become a crucial driver in the US Display Packaging Market Industry, as more consumers are prioritizing eco-friendly packaging in their purchasing decisions. A survey conducted by the National Retail Federation indicated that about 73% of Americans are willing to pay more for sustainable products. This trend is influencing companies to innovate and opt for materials such as recycled paper and biodegradable plastics. Leading brands like Coca-Cola are actively integrating sustainable practices in their packaging strategies, thus paving the way for others to follow suit and positively impacting the demand for eco-friendly display packaging solutions.
The US Display Packaging Market Industry is experiencing increased demand from the food and beverage sector. According to the U.S. Department of Agriculture, the food and beverage industry is projected to grow in economic output, reaching approximately USD 1.5 trillion by 2030. This growth is prompting food manufacturers to invest in innovative display packaging that not only preserves freshness but also elevates the product's shelf appeal. Established companies like PepsiCo are leveraging attractive display packaging to enhance their product visibility and attract consumers, thereby driving growth in the US Display Packaging Market Industry.
The advancement in packaging technologies is a prominent driver for the US Display Packaging Market Industry. The introduction of automated packaging and intelligent packaging solutions such as QR codes and smart labels has transformed the packaging landscape. A report by the Institute of Packaging Professionals indicates that the use of intelligent packaging is expected to grow at a CAGR of 25% from 2020 to 2025 in the US market. This trend emphasizes how established technology companies like Avery Dennison are innovating to provide enhanced packaging solutions that offer both functionality and consumer engagement, positively influencing the expansion of the US Display Packaging Market Industry.
The Material Type segment of the US Display Packaging Market represents a crucial part of the overall industry landscape, encompassing various materials such as plastic, paperboard, metal, and glass. This segment plays a vital role in catering to diverse consumer preferences and ensuring product protection while enhancing visual appeal. Paperboard stands out as a favored choice, particularly in retail environments, due to its lightweight quality and recycling efficiency, aligning with the increasing trend towards sustainable packaging solutions.Plastic, on the other hand, offers robust durability and versatility, making it a common material choice for various packaging designs. The demand for plastic packaging continues to be driven by its ability to preserve product integrity and extend shelf life, though ongoing environmental concerns have led to a shift towards biodegradable options in recent years. Metal packaging enjoys notable growth, especially in the food and beverage sector, where its barrier properties safeguard contents against contamination and prolong freshness, making it an essential choice in maintaining product quality.Glass, while historically utilized, maintains a significant presence in premium product packaging markets, particularly in sectors such as cosmetics and spirits, where aesthetics and brand presentation play crucial roles. The trend toward eco-friendly materials has also influenced these sub segments, with manufacturers exploring innovative materials that minimize environmental impact while maintaining functionality. The diversity in material types provides valuable options for brands in the US seeking tailored packaging solutions that resonate with consumers and comply with regulatory standards, thus shaping strategic decisions in the US Display Packaging Market.As environmental awareness continues to rise, stakeholders in this segment are poised to adapt through innovative approaches and collaborations aimed at delivering sustainable solutions while driving market growth. Each material type presents unique opportunities and challenges, crafting an intricate landscape where consumer trends, regulatory policies, and technological advancements intersect to redefine how products are packaged and presented. Overall, the Material Type segment serves as a cornerstone of the US Display Packaging Market, showcasing the interplay between functionality and eco-consciousness in an ever-evolving consumer landscape.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Display Packaging Market has shown diverse growth across various Packaging Type categories, which include Boxes, Bags, Displays, and Containers. Each of these segments plays a critical role in enhancing product visibility and attracting consumer attention, which is essential in a competitive retail landscape. Boxes, often favored for their sturdy structure, are significant for retail and eCommerce packaging, providing both protection and aesthetic appeal. Bags are increasingly popular due to their lightweight nature and eco-friendly options, aligning with consumer preferences for sustainability.Displays serve as crucial tools for merchandising, particularly in point-of-sale environments, drawing attention to products through innovative designs and graphics. Meanwhile, Containers are essential for packaging perishable and non-perishable goods, ensuring product safety and integrity during transit. The US Display Packaging Market statistics suggest that consumer habits are evolving towards more sustainable and visually attractive packaging solutions, driven by environmental concerns and the growing importance of brand perception. The shift towards online shopping further enhances the need for effective display packaging to ensure that products arrive undamaged while maintaining a strong brand image.As brands continue to innovate in this space, opportunities for growth within these segments remain abundant, ensuring a dynamic landscape within the US Display Packaging Market revenue-driven strategy.
The US Display Packaging Market, a critical component of the packaging industry, showcases its significance across various End Use Industries, notably in Food and Beverage, Cosmetics, Electronics, and Pharmaceuticals. The Food and Beverage segment plays an essential role, driven by consumer demand for innovative packaging solutions that enhance product visibility and freshness. Similarly, the Cosmetics industry leverages display packaging to capture aesthetic appeal, influencing purchasing decisions significantly. The Electronics sector also benefits, utilizing display packaging to protect sophisticated products while showcasing their features effectively.In the Pharmaceuticals segment, market growth is largely driven by regulatory requirements for informative and secure packaging, which ultimately ensures patient safety and product integrity. The convergence of consumer preferences towards sustainable packaging solutions further empowers these segments, making them pivotal in shaping the future of the US Display Packaging Market. Overall, this landscape is characterized by an evolving focus on functionality and design, aimed at enhancing product appeal while addressing environmental concerns. The diverse applications across these industries highlight the resilience and adaptability of the market, reinforcing the importance of strategic innovation to meet the shifting consumer landscape.
The Printing Technology segment within the US Display Packaging Market plays a vital role in product presentation and brand visibility. With rising consumer demand for innovative packaging solutions, various printing technologies have gained traction. Digital Printing stands out due to its flexibility and ability to produce high-quality prints with shorter turnaround times, catering to small production runs and personalized packaging. Flexographic Printing, known for its efficiency in high-volume production, is significant for its cost-effectiveness and ability to print on a wide range of substrates, making it ideal for labels and flexible packaging.Offset Printing continues to be a dominant force, especially for larger quantities, due to its superior color accuracy and consistency. These different printing processes each serve unique needs, catering to a diverse range of products across various industries. The overall trends in sustainability and eco-friendly materials are driving innovation in these printing technologies, further enhancing their importance in the US Display Packaging Market, as companies look for solutions that align with consumer demand for environmentally responsible packaging.With a keen focus on quality and efficiency, the Printing Technology segment undoubtedly shapes product marketing strategies and contributes significantly to brand success.
The US Display Packaging Market is characterized by a dynamic and competitive landscape, driven by the increasing demand for innovative packaging solutions across various industries. Companies in this sector are continually investing in research and development to create visually appealing and functional packaging that enhances product visibility and consumer engagement. The market is influenced by trends such as sustainability, customization, and technological advancements, which play a crucial role in shaping the strategies of industry players. As businesses strive to differentiate their offerings, they are focusing on creating packaging solutions that not only protect products but also promote brand identity. This competitive environment calls for a deep understanding of customer preferences, market trends, and regulatory considerations, which are essential for achieving sustainable growth.Berry Global stands out in the US Display Packaging Market with its robust product portfolio and strong focus on sustainability. The company leverages advanced manufacturing technologies to produce innovative packaging solutions that cater to diverse sectors, including food and beverage, personal care, and household products. Berry Global's strengths lie in its ability to provide customized packaging that meets the specific needs of brands while maintaining a commitment to environmental responsibility. The company has established significant market presence through strategic partnerships and an extensive distribution network, positioning itself as a leader in delivering high-quality display packaging solutions. Berry Global’s emphasis on customer collaboration and innovation enables it to respond effectively to the evolving demands of the market, further enhancing its competitive edge in the region.Sealed Air is another key player in the US Display Packaging Market, known for its focus on protective packaging solutions that address the complexities of shipping and storage. The company offers a range of products, including bubble wrap, foam, and other protective materials designed to safeguard products during transit. Sealed Air's strengths include its commitment to developing sustainable packaging options, which resonate well with environmentally conscious consumers and businesses alike. The company has expanded its market presence through strategic mergers and acquisitions, which have allowed it to enhance its product offerings and strengthen its distribution capabilities in the US. Sealed Air continues to innovate with solutions that not only provide protection but also improve operational efficiency for its clients, thus solidifying its position in the competitive landscape of the US Display Packaging Market.
The US Display Packaging Market has recently seen notable developments, with companies like Berry Global and Sealed Air implementing strategies to enhance sustainability in their packaging solutions. Current affairs indicate a growing emphasis on eco-friendly materials as brands and consumers increasingly prioritize sustainability. In terms of corporate activity, Sonoco Products Company announced its acquisition of the Sonoco-Alcore Group in July 2023, aiming to expand its rigid paper container solutions. Meanwhile, WestRock and Pactiv Evergreen have been focusing on innovative packaging technologies to improve product preservation and shelf life, responding to consumer demands for quality and longevity. Over the past few years, key market events included Mondi Group enhancing its production capacity in November 2022 to meet rising demand, and Amcor launching a new range of recyclable packaging solutions in April 2021, underscoring advancements in environmentally friendly packaging. As reported in various industry sources, the market valuation of these companies continues to rise, fueled by the increasing need for customized display packaging in retail and e-commerce channels. The surge in online shopping has further influenced design strategies in the market, driving growth across multiple segments within the US Display Packaging landscape.
Plastic
Paperboard
Metal
Glass
Boxes
Bags
Displays
Containers
Food and Beverage
Cosmetics
Electronics
Pharmaceuticals
Digital Printing
Flexographic Printing
Offset Printing
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 4.72(USD Billion) |
| MARKET SIZE 2024 | 4.87(USD Billion) |
| MARKET SIZE 2035 | 6.12(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 2.1% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | Berry Global, Sealed Air, Sonoco Products Company, Packsize, Pactiv Evergreen, WestRock, Mondi Group, International Paper, Smurfit Kappa, Amcor, Graphic Packaging Holding Company, R.R. Donnelley and Sons Company, D Packaging, ProAmpac, Cascades Inc |
| SEGMENTS COVERED | Material Type, Packaging Type, End Use Industry, Printing Technology |
| KEY MARKET OPPORTUNITIES | Sustainable packaging materials demand, E-commerce growth driving customization, Innovative designs enhancing shelf appeal, Brand differentiation through unique solutions, Technological advancements in printing. |
| KEY MARKET DYNAMICS | sustainability trends, emerging e-commerce demand, personalized packaging solutions, innovation in materials, competitive pricing strategies |
| COUNTRIES COVERED | US |
Frequently Asked Questions (FAQ) :
The US Display Packaging Market is projected to be valued at 4.87 billion USD in 2024.
By 2035, the US Display Packaging Market is expected to reach a value of 6.12 billion USD.
The market is anticipated to grow at a CAGR of 2.1% from 2025 to 2035.
Plastic is the largest segment, valued at 2.03 billion USD in 2024 and expected to reach 2.55 billion USD by 2035.
Key players include Berry Global, Sealed Air, Sonoco Products Company, and WestRock among others.
In 2024, the market value for Paperboard is estimated to be 1.62 billion USD.
The expected market value for Metal by 2035 is projected to be 1.14 billion USD.
The Glass segment is anticipated to grow to a value of 0.47 billion USD by 2035.
Growth opportunities are driven by innovations in packaging design and sustainability trends.
The current global economic situation is influencing material costs and supply chain dynamics in the market.
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Assistant Manager - Research High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. by implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in packaging, construction, and equipment domains. she handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.
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