What was the overall market valuation of the US deodorant market in 2024?

The overall market valuation was 6.79 USD Billion in 2024. Read More

What is the projected market valuation for the US deodorant market by 2035?

The projected valuation for 2035 is 13.57 USD Billion. Read More

What is the expected CAGR for the US deodorant market during the forecast period 2025 - 2035?

The expected CAGR for the US deodorant market during the forecast period 2025 - 2035 is 6.5%. Read More

What were the market valuations for men's and women's deodorants in 2024?

In 2024, men's deodorants were valued at 2.73 USD Billion, while women's deodorants were valued at 4.06 USD Billion. Read More

How does the packaging material segment perform in the US deodorant market?

In 2024, the packaging material segment was valued at 6.79 USD Billion, with plastic packaging accounting for 4.0 USD Billion. Read More

What are the different product types available in the US deodorant market?

The product types include spray, roll-on, stick, and others, with spray deodorants valued at 2.03 USD Billion in 2024. Read More

What is the projected growth for the men's deodorant segment by 2035?

The men's deodorant segment is projected to grow from 2.73 USD Billion in 2024 to a higher valuation by 2035. Read More

What was the valuation of the 'Others' category in the packaging material segment in 2024?

The 'Others' category in the packaging material segment was valued at 1.29 USD Billion in 2024. Read More

How does the performance of the stick deodorant type compare to others in 2024?

In 2024, stick deodorants were valued at 1.36 USD Billion, indicating a competitive position among other product types. Read More

US Deodorant Market

Q: Which companies are considered key players in the US deodorant market?

Key players in the market include Procter & Gamble, Unilever, Colgate-Palmolive, Henkel, Reckitt Benckiser, Coty, Beiersdorf, L'Oreal, and Shiseido. Read More

ID: MRFR/CG/14080-HCR 128 Pages Pradeep Nandi Last Updated: September 15, 2026

US Deodorant Market Size, Share, Industry Trend & Analysis Research Report: By End-User (Men, Women), By Packaging Material (Metal, Plastic, Others) andBy Product Type (Spray, Roll-On, Stick, Others)- Forecast to 2035

US Deodorant Market

Market Size

Forecast Period2025 - 2035

CAGR (2025 - 2035)6.5%

2024 Market Size$ 6.79 Billion

2025 Market Size$ 7.23 Billion

2035 Market Size$ 13.57 Billion

Key Players

Procter & Gamble

Unilever

Colgate-Palmolive

Henkel

Reckitt Benckiser

Coty

Trends

Natural and Organic Formulations
Gender-Neutral Marketing
Sustainable Packaging Solutions

Opportunities

E-commerce Growth
Influence of Social Media
Sustainability Initiatives

Summary Table of Contents Segmentation Download PDF

1 SECTION I: EXECUTIVE SUMMARY AND KEY HIGHLIGHTS
1. 1.1 EXECUTIVE SUMMARY
  1. 1.1.1 Market Overview
  2. 1.1.2 Key Findings
  3. 1.1.3 Market Segmentation
  4. 1.1.4 Competitive Landscape
  5. 1.1.5 Challenges and Opportunities
  6. 1.1.6 Future Outlook
2 SECTION II: SCOPING, METHODOLOGY AND MARKET STRUCTURE
1. 2.1 MARKET INTRODUCTION
  1. 2.1.1 Definition
  2. 2.1.2 Scope of the study
    1. 2.1.2.1 Research Objective
    2. 2.1.2.2 Assumption
    3. 2.1.2.3 Limitations
2. 2.2 RESEARCH METHODOLOGY
  1. 2.2.1 Overview
  2. 2.2.2 Data Mining
  3. 2.2.3 Secondary Research
  4. 2.2.4 Primary Research
    1. 2.2.4.1 Primary Interviews and Information Gathering Process
    2. 2.2.4.2 Breakdown of Primary Respondents
  5. 2.2.5 Forecasting Model
  6. 2.2.6 Market Size Estimation
    1. 2.2.6.1 Bottom-Up Approach
    2. 2.2.6.2 Top-Down Approach
  7. 2.2.7 Data Triangulation
  8. 2.2.8 Validation
3 SECTION III: QUALITATIVE ANALYSIS
1. 3.1 MARKET DYNAMICS
  1. 3.1.1 Overview
  2. 3.1.2 Drivers
  3. 3.1.3 Restraints
  4. 3.1.4 Opportunities
2. 3.2 MARKET FACTOR ANALYSIS
  1. 3.2.1 Value chain Analysis
  2. 3.2.2 Porter's Five Forces Analysis
    1. 3.2.2.1 Bargaining Power of Suppliers
    2. 3.2.2.2 Bargaining Power of Buyers
    3. 3.2.2.3 Threat of New Entrants
    4. 3.2.2.4 Threat of Substitutes
    5. 3.2.2.5 Intensity of Rivalry
  3. 3.2.3 COVID-19 Impact Analysis
    1. 3.2.3.1 Market Impact Analysis
    2. 3.2.3.2 Regional Impact
    3. 3.2.3.3 Opportunity and Threat Analysis
4 SECTION IV: QUANTITATIVE ANALYSIS
1. 4.1 Healthcare, BY End-User (USD Billion)
  1. 4.1.1 Men
  2. 4.1.2 Women
2. 4.2 Healthcare, BY Packaging Material (USD Billion)
  1. 4.2.1 Metal
  2. 4.2.2 Plastic
  3. 4.2.3 Others
3. 4.3 Healthcare, BY Product Type (USD Billion)
  1. 4.3.1 Spray
  2. 4.3.2 Roll-On
  3. 4.3.3 Stick
  4. 4.3.4 Others
5 SECTION V: COMPETITIVE ANALYSIS
1. 5.1 Competitive Landscape
  1. 5.1.1 Overview
  2. 5.1.2 Competitive Analysis
  3. 5.1.3 Market share Analysis
  4. 5.1.4 Major Growth Strategy in the Healthcare
  5. 5.1.5 Competitive Benchmarking
  6. 5.1.6 Leading Players in Terms of Number of Developments in the Healthcare
  7. 5.1.7 Key developments and growth strategies
    1. 5.1.7.1 New Product Launch/Service Deployment
    2. 5.1.7.2 Merger & Acquisitions
    3. 5.1.7.3 Joint Ventures
  8. 5.1.8 Major Players Financial Matrix
    1. 5.1.8.1 Sales and Operating Income
    2. 5.1.8.2 Major Players R&D Expenditure. 2023
2. 5.2 Company Profiles
  1. 5.2.1 Procter & Gamble (US)
    1. 5.2.1.1 Financial Overview
    2. 5.2.1.2 Products Offered
    3. 5.2.1.3 Key Developments
    4. 5.2.1.4 SWOT Analysis
    5. 5.2.1.5 Key Strategies
  2. 5.2.2 Unilever (GB)
    1. 5.2.2.1 Financial Overview
    2. 5.2.2.2 Products Offered
    3. 5.2.2.3 Key Developments
    4. 5.2.2.4 SWOT Analysis
    5. 5.2.2.5 Key Strategies
  3. 5.2.3 Colgate-Palmolive (US)
    1. 5.2.3.1 Financial Overview
    2. 5.2.3.2 Products Offered
    3. 5.2.3.3 Key Developments
    4. 5.2.3.4 SWOT Analysis
    5. 5.2.3.5 Key Strategies
  4. 5.2.4 Henkel (DE)
    1. 5.2.4.1 Financial Overview
    2. 5.2.4.2 Products Offered
    3. 5.2.4.3 Key Developments
    4. 5.2.4.4 SWOT Analysis
    5. 5.2.4.5 Key Strategies
  5. 5.2.5 Reckitt Benckiser (GB)
    1. 5.2.5.1 Financial Overview
    2. 5.2.5.2 Products Offered
    3. 5.2.5.3 Key Developments
    4. 5.2.5.4 SWOT Analysis
    5. 5.2.5.5 Key Strategies
  6. 5.2.6 Coty (US)
    1. 5.2.6.1 Financial Overview
    2. 5.2.6.2 Products Offered
    3. 5.2.6.3 Key Developments
    4. 5.2.6.4 SWOT Analysis
    5. 5.2.6.5 Key Strategies
  7. 5.2.7 Beiersdorf (DE)
    1. 5.2.7.1 Financial Overview
    2. 5.2.7.2 Products Offered
    3. 5.2.7.3 Key Developments
    4. 5.2.7.4 SWOT Analysis
    5. 5.2.7.5 Key Strategies
  8. 5.2.8 L'Oreal (FR)
    1. 5.2.8.1 Financial Overview
    2. 5.2.8.2 Products Offered
    3. 5.2.8.3 Key Developments
    4. 5.2.8.4 SWOT Analysis
    5. 5.2.8.5 Key Strategies
  9. 5.2.9 Shiseido (JP)
    1. 5.2.9.1 Financial Overview
    2. 5.2.9.2 Products Offered
    3. 5.2.9.3 Key Developments
    4. 5.2.9.4 SWOT Analysis
    5. 5.2.9.5 Key Strategies
3. 5.3 Appendix
  1. 5.3.1 References
  2. 5.3.2 Related Reports
6 LIST OF FIGURES
1. 6.1 MARKET SYNOPSIS
2. 6.2 US MARKET ANALYSIS BY END-USER
3. 6.3 US MARKET ANALYSIS BY PACKAGING MATERIAL
4. 6.4 US MARKET ANALYSIS BY PRODUCT TYPE
5. 6.5 KEY BUYING CRITERIA OF HEALTHCARE
6. 6.6 RESEARCH PROCESS OF MRFR
7. 6.7 DRO ANALYSIS OF HEALTHCARE
8. 6.8 DRIVERS IMPACT ANALYSIS: HEALTHCARE
9. 6.9 RESTRAINTS IMPACT ANALYSIS: HEALTHCARE
10. 6.10 SUPPLY / VALUE CHAIN: HEALTHCARE
11. 6.11 HEALTHCARE, BY END-USER, 2024 (% SHARE)
12. 6.12 HEALTHCARE, BY END-USER, 2024 TO 2035 (USD Billion)
13. 6.13 HEALTHCARE, BY PACKAGING MATERIAL, 2024 (% SHARE)
14. 6.14 HEALTHCARE, BY PACKAGING MATERIAL, 2024 TO 2035 (USD Billion)
15. 6.15 HEALTHCARE, BY PRODUCT TYPE, 2024 (% SHARE)
16. 6.16 HEALTHCARE, BY PRODUCT TYPE, 2024 TO 2035 (USD Billion)
17. 6.17 BENCHMARKING OF MAJOR COMPETITORS
7 LIST OF TABLES
1. 7.1 LIST OF ASSUMPTIONS
7.1.1
1. 7.2 US MARKET SIZE ESTIMATES; FORECAST
  1. 7.2.1 BY END-USER, 2025-2035 (USD Billion)
  2. 7.2.2 BY PACKAGING MATERIAL, 2025-2035 (USD Billion)
  3. 7.2.3 BY PRODUCT TYPE, 2025-2035 (USD Billion)
2. 7.3 PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
7.3.1
1. 7.4 ACQUISITION/PARTNERSHIP
7.4.1

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US Deodorant Market Segmentation

US Deodorant Market By End-User (USD Billion, 2025-2035)

Men
Women

US Deodorant Market By Packaging Material (USD Billion, 2025-2035)

Metal
Plastic
Others

US Deodorant Market By Product Type (USD Billion, 2025-2035)

Spray
Roll-On
Stick
Others

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Enquiry

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