In 2018, the Americas led the way in the market and is likely to keep its top position because more and more people there want beauty treatments, and big companies in the beauty industry are based in that region. People are really into non-surgical ways to reduce fat and tighten their skin. For example, the American Society of Plastic Surgeons found that in 2017, procedures where they inject stuff to get rid of fat in specific areas, like under the skin, went up by 18%. Also, a lot of folks in the Americas are looking for ways to look younger, so there's a growing demand for anti-aging treatments. The success rate of these treatments is going up, which is expected to make the market grow even more in the region. But, there's a downside too – some people experience side effects from these beauty procedures, and the rules about how you get reimbursed for them are changing, which might slow down the market's growth.
In 2018, the Americas was the biggest market for drugs that help with aging, mostly because there are a lot of new and fancy devices for surgeries and healthcare professionals in the region are getting more aware of these anti-aging drugs. On the other hand, Asia-Pacific is set to see the most growth in the market over the next few years. The number of older people is going up there, and they are getting into new technologies and using more anti-aging drugs.
So, to sum it up, the Americas is still in the lead in the market for beauty treatments and anti-aging drugs because people there really want to look good, and there are big companies making it happen. In the future, Asia-Pacific might see the most growth in this market because more older people are there, and they're getting into the latest anti-aging technologies.