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Unified Threat Management Market Share

ID: MRFR//3506-HCR | 100 Pages | Author: Aarti Dhapte| May 2024

The Unified Threat Management (UTM) market is highly competitive and dynamic as firms endeavor to secure their market shares in various ways. One common approach taken by UTM providers is product differentiation through unique features, advanced functionalities, and superior performance. Another key aspect of market share positioning in the UTM space is pricing strategy. Companies can decide to compete on price by providing affordable UTM solutions for cost-sensitive segments of the market. Alternatively, they could adopt premium pricing strategies that target customers who value top-notch security features and are willing to pay extra for them. Striking a balance between cost and value is important because it affects customer perceptions and market entry. Additionally, flexible pricing models like subscription-based services may foster customer retention while accommodating diverse business requirements at once.
Dissemination channels play a major role in reaching and influencing the target audience. Companies often employ effective distribution strategies to ensure their UTM solutions are available to many users. This could involve relationships with IT service providers, systems integrators, or value-added resellers. Strategic alliances and partnerships are becoming more common in the UTM market. Collaboration with other cyber security vendors, technology providers, or industry players can result in synergies, bringing together strengths for a complete protection solution. By integrating complementary technologies with UTM products, companies can provide customers with holistic cybersecurity solutions that address a wider range of threats. These firms improve not only the offering but also extend their reach to broader markets.
Customer care and service form important aspects of market share positioning within the UTM sector. Excellent customer support, timely assistance, and regular updates may encourage loyalty and positive word-of-mouth promotion. Satisfied customers will be more likely to endorse a particular UTM solution, thus influencing purchase decisions and increasing market share. Finally, global expansion and geographical diversification are critical strategies for players in the UTM market, especially given that cyber threats go beyond borders; hence, those organizations that outline regions where they have a presence can tap into new markets and customer segments. Adapting UTM solutions to abide by regional regulations and tackle specific cyber-security challenges across various geographies is going to be vital for success at the international level.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018- 2022
Forecast Period 2023-2032
Growth Rate 11.20% (2023-2032)

Unified Threat Management Market Overview


Unified Threat Management Market Size was valued at USD 4.5 Billion in 2022. The Unified Threat Management market industry is projected to grow from USD 5.004 Billion in 2023 to USD 11.69 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 11.20% during the forecast period (2023 - 2032). The rise in the frequency of cyberattacks and the importance of preventing data theft via securing web applications are the key market drivers enhancing market growth.Unified Threat Management Market.


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Unified Threat Management Market Trends


Growing need for data protection is driving the market growth


Market CAGR for unified threat management is driving the market because several companies are emphasizing networking and IT infrastructure right now, which instantly increases data production. The constant increase in data volume is causing breaches in company security. Increases in data breaches, network incursion, and threat attacks worldwide fuel demand for unified threat management solutions as IoT penetration continues to rise. In addition, the demand for unified threat management is expanding due to its low deployment cost and the increasing prevalence of connected devices. Demand for unified threat management is expected to rise due to the issues mentioned above in the future.


Additionally, identity and data theft are expected to rise at a rate that has never been seen before. It is expected to drive the demand for unified threat management systems that protect web applications. These options are also available for a low price and are easy to set up. The market is projected to grow as end users learn more about virtual private networks and as next-generation unified threat management solutions are created. For many, unified threat management represents a significant improvement over traditional firewalls because of the breadth of security measures it can implement. Therefore, the increasing prevalence of unified threat management is fueling the expansion of the international market.


For instance, IBM declares that it has bought Polar Security, a leader in technology that helps businesses find, continuously monitor, and secure cloud and software-as-a-service (SaaS) application data. It helps solve the growing shadow data problem. As a result, the demand for unified threat management is predicted to grow throughout the forecasted time due to the rising demand for data-secure technology. Thus, the driving factor is the unified threat management market revenue.


Unified Threat Management Market Segment Insights


Unified Threat Management Component Insights


The global unified threat management market segmentation, based on components, includes Hardware and Software. In 2022, the unified threat management market is led by the hardware category due to the rising interest in unified threat management products to mitigate cybercrime on a global scale. The UTM appliances equipped with ASIC chipsets enable simultaneous scanning for various threats.


Figure 1: Global Unified Threat Management Market by Component, 2022 & 2032 (USD Billion)


Unified Threat Management Market


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Unified Threat Management Deployment Insights


The global unified threat management market segmentation, based on deployment, includes On-Premise and On-Cloud. The on-cloud is anticipated to grow at a CAGR of 11.20% over the projected period, making up the largest market share because on-cloud deployment lets businesses change solutions and services on a large scale. It also helps set up a control center where the different parts of the UTM can be set up and coordinated.


Unified Threat Management Organization Size Insights


The global unified threat management market segmentation, based on the organization size, includes SMEs and large enterprises. The SMEs category is expected to grow fastest at a CAGR of 11.20% because the rise of advanced threats like cross-site scripting, SQL injection, and distributed denial-of-service attacks, which are aimed at small and medium businesses around the world, has led to a higher demand for next-generation Intrusion Prevention Systems, firewalls, and web security gateways. Threats like these make small and medium-sized businesses choose unified threat management systems.


Unified Threat Management Vertical Insights


The global Unified Threat Management market segmentation, based on the vertical, includes BFSI, Government, Utilities, and Retail. The BFSI category is expected to grow because hackers increasingly go after point-of-sale systems to access private information like card numbers.


Unified Threat Management Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American unified threat management market will dominate because there is a growing cloud security infrastructure in the country. In addition, there is a lot of understanding of the importance of cyber security really, and big businesses using cloud computing help the regional market grow.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: GLOBAL UNIFIED THREAT MANAGEMENT MARKET SHARE BY REGION 2022 (USD Billion)Unified Threat Management Market


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe’s unified threat management market accounts for the second-largest market due to a growing need for unified threat management solutions driven by the rising popularity of digital transactions. Further, the unified threat management market held the largest market share, and the UK unified threat management market was the fastest-growing market in the European region.


The Asia-Pacific unified threat management market is expected to grow at the fastest CAGR from 2023 to 2032 due to the increasing research and development efforts for the unified threat management sector and the rising number of small and medium-sized enterprises (SMEs) in the region is expected to increase the need for affordable unified threat management solutions. Moreover, China’s unified threat management market held the largest market share, and the Indian unified threat management market was the fastest-rising market in the Asia-Pacific region.


Unified Threat Management Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development to expand their product lines, which will help the unified threat management market grow even more. There are some strategies for action that market participants are implementing to increase their presence around the world's global footprint, with important market developments including new product launches, contractual agreements and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the unified threat management industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics manufacturer use in the global unified threat management industry to benefit clients and increase the market sector. In recent years, the unified threat management industry has offered some of the most significant technological advancements. Major players in the unified threat management market, including Huawei Technologies Co. Ltd. (China), Cisco Systems Inc. (USA), International Business Machines Corporation (USA), The Hewlett Packard Company in the United States, and Sophos Group plc (U.K), and others, are attempting to grow market demand by investing in research and development operations.


Established in 1987, Huawei is a world-famous supplier of ICT infrastructure and intelligent gadgets. We have over three billion customers and over 207,000 staff supporting them in 170 countries and regions. For a connected and intelligent future, we are dedicated to making digital accessible to every individual, household, and institution. In March 2023, Huawei released a slew of cutting-edge storage products and solutions designed to assist global carriers in laying a solid storage foundation appropriate for the multi-cloud era. As carrier transition from traditional IT/CT services to new services like video, big data, and the cloud, they confront three main storage difficulties, as Dr. Peter Zhou, President of Huawei IT Product Line, mentioned during the Huawei product & solution launch event. Since 80% of newly created data is unstructured, it is increasingly playing a decisive role in manufacturing.


Cisco is the undisputed global leader in IT that safely links everything together to make anything doable. By assisting clients in reimagining apps, enabling hybrid work, securing the enterprise, transforming the infrastructure, and attaining sustainability goals, we hope to fuel a future accessible to all. In the United States or other countries, Cisco or its affiliates own the trademark rights to, use, and display the Cisco name and logo. Since our inception in 1984, we have focused on helping businesses with their toughest problems. Len Bosack and Sandy Lerner, both employees of Stanford University, wished to contact one other from their separate workplaces but could not do so due to technological limitations. Due to the need for a solution to the problem of supporting several LAN protocols, the multiprotocol router was developed. In June 2023, Cisco released a new Full-Stack Observability Platform, a vendor-neutral solution that takes advantage of the company's entire product line. To reduce corporate risk and improve customer satisfaction, it provides contextual, linked, and predictive insights.


Key Companies in the Unified Threat Management Market include




  • Huawei Technologies Co. Ltd. (China)




  • Cisco Systems Inc. (USA)




  • International Business Machines Corporation (USA)




  • The Hewlett Packard Company (USA)




  • Sophos Group plc (U.K)




Unified Threat Management Industry Developments


March 2023


IBM has released a new tool to aid corporations in monitoring their carbon footprint pollution across cloud services and improve their sustainability as they move to hybrid and multi-cloud environments. The IBM Cloud Carbon Calculator, an AI-powered dashboard, is now available to everyone. It can help clients access emissions data for various IBM Cloud tasks, such as AI, high-performance computing, and financial services.


July 2023


Sophos has joined up with Cysurance, a risk mitigation firm that provides insurance, warranties, and certification for security products. This collaboration allows businesses in the United States that rely on Sophos MDR to get cyber insurance at a competitive, flat rate. These regulations are the first to commend businesses implementing a system to monitor and respond to security threats.


June 2023


Cisco has established an announcement that it is using advanced generative AI technology to rethink the way people work. To simplify and boost business efficiency, Cisco plans to use large language models (LLMs) throughout its Collaboration and Security offerings.


Unified Threat Management Market Segmentation


Unified Threat Management Component Outlook




  • Hardware




  • Software




Unified Threat Management Deployment Outlook




  • On-Premise




  • On Cloud




Unified Threat Management Organization Size Outlook




  • SMEs




  • Large Enterprise




Unified Threat Management Vertical Outlook




  • BFSI




  • Government




  • Utilities




  • Retail




Unified Threat Management Regional Outlook




  • North America






  • US




  • Canada






  • Europe






  • Germany




  • France




  • UK




  • Italy




  • Spain




  • Rest of Europe






  • Asia-Pacific




    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World




    • Middle East




    • Africa




    • Latin America





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