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Texture Paints Market Research Report Information by Product Type (premixed, self-mixing paints, smooth textured paint), Additives (sand, quartz), Substrate Type (interior, exterior), Application (residential, non-residential), and Regions โ€“ Forecast till 2032


ID: MRFR/CnM/4706-HCR | 100 Pages | Author: Chitranshi Jaiswal| July 2025

Texture Paints Market Summary

As per MRFR Analysis, the Texture Paints Market was valued at USD 13.05 Billion in 2023 and is projected to grow to USD 18.88 Billion by 2032, with a CAGR of 6.4% from 2024 to 2032. Texture paints enhance the aesthetic and functional value of walls, filling cracks and concealing flaws. The market is driven by increased demand from both residential and non-residential sectors, particularly in the Asia Pacific region, which is expected to grow at the fastest rate. The market is segmented by product type, additives, substrate type, application, and region, with key players including Asian Paints, Nippon Paint Holdings, and PPG Industries.

Key Market Trends & Highlights

The Texture Paints Market is witnessing significant growth driven by aesthetic and practical applications.

  • Market Size in 2023: USD 13.05 Billion
  • Projected Market Size by 2032: USD 18.88 Billion
  • CAGR from 2024 to 2032: 6.4%
  • Asia Pacific expected to grow at the fastest CAGR during the forecast period

Market Size & Forecast

2023 Market Size: USD 13.05 Billion
2024 Market Size: USD 13.63 Billion
2032 Market Size: USD 18.88 Billion
CAGR (2024-2032): 6.4%

Major Players

Asian Paints (India), Nippon Paint Holdings Co., Ltd. (Japan), Berger Paints India Limited (India), PPG Industries, Inc. (U.S.), The Sherwin-Williams Company (U.S.)

paints

have the extra benefit of hiding uneven surfaces and protecting the wall from harm. As a result, the future of the texture paints industry is expected to be driven by the aesthetic and practical value of textured paints. A rise in architectural construction and industrial operations, as well as increased demand from the middle class. In addition, the increased use of texture paints in both residential and non-residential applications is likely to propel the market forward.


Texture Paints Market Overview


Market Segmentation


The global texture paints market is segmented by product type, additives, substrate type, application, and region.


On the basis of the product type, the global texture paints market is segmented into premixed texture paints, self-mixing paints, smooth textured paint, and others.


On the basis of the additives, the global texture market is segmented into sand, quartz, household items, and other texture additives.


On the basis of the substrate type, the global texture paints market is segmented into the interior (walls, ceilings, floorings) and exterior walls.


On the basis of the application, the global texture paints market is segmented into residential and non-residential.


Texture Paints Market Share in 2017, by Product Type


ย Texture Paints Market Share


Source: MRFR Analysis


Regional Analysis


The global texture paints market is segmented into five regions: Asia Pacific, North America, Europe, Latin America, and the Middle East and Africa.ย 


Asia Pacific dominated the global texture paint market in 2021 and is expected to grow at the fastest CAGR during the forecast period, 2021โ€“2030. Growing economy of Asia Pacific countries is providing lucrative opportunities to the texture paints market for both residential and non-residential applications.


North America and Europe market are relatively mature and is expected to witness a steady demand for texture paints during the review period. Additionally, significant growth in renovation activities is contributing to the market growth.


The Middle East & Africa and Latin America are expected to exhibit rising demand of texture paints during the forecast period due to growing construction industry.


Key Players


The prominent manufacturers in the texture paints market areย 



    • Asian Paints (India),

    • Nippon Paint Holdings Co., Ltd. (Japan),

    • Berger Paints India Limited (India),


    • The Sherwin-Williams Company (U.S.),

    • Hempel A/S (Denmark),

    • Kansai Paint Co., Ltd (Japan),

    • Jotun A/S (Norway),


    • The Valspar Corporation. (U.S.),

    • S K Kaken Co., Ltd. (Japan),

    • Kelly-Moore Paints (U.S.),

    • (Australia),

    • Anvil Paints & Coatings, Inc. (U.S.),

    • Crown Paints (UK), and

    • Specialized Coating Systems (Pty) Ltd (South Africa).


Recent Development


In Mar 2021, a well-known grey cement company JK Cement Ltd., announced its entry into the paint sector, adding yet another color to the texture paint industry's pallet. The company's board of directors authorized the company's plan to enter the paint business during a meeting this evening. JK Cement is expected to enter the paint business through a wholly-owned subsidiary. The board has also approved a five-year investment of Rs 600 crore in the paint sector.ย PPG Industries announced in February 2022 that it has reached an agreement to buy Arsonsisi, a Texture Paints company situated in Milan, Italy's powder coatings division.


Intended Audience

    • Texture paints manufacturers

    • Traders and distributors of texture paints

    • Research and development institutes

    • Interior Texture Paint

    • Potential investors


    • Nationalized laboratory

Report Attribute/Metric Details
Market Size 2023 ย USD 13.05 Billion
Market Size 2024 ย USD 13.63 Billion
Market Size 2032 ย ย USD 18.88 Billion
ย ย CAGR ย ย 6.4% (2024 โ€“ 2032)
ย ย Base Year ย ย 2023
ย ย Forecast Period ย ย 2024ย toย 2032
ย ย Historical Data ย ย 2019ย &ย 2020
ย ย Forecast Units ย ย Value (USD Billion)
ย ย Report Coverage ย ย Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
ย ย Segments Covered ย ย Product Type, Additives, Substrate Type, Application
ย ย Geographies Covered ย ย North America, Europe, Asia-Pacific, and Rest of the World (RoW)
ย ย Key Vendors ย ย Asian Paints (India), Nippon Paint Holdings Co., Ltd. (Japan), Berger Paints India Limited (India), PPG Industries, Inc. (U.S.), The Sherwin-Williams Company (U.S.), Hempel A/S (Denmark), Kansai Paint Co., Ltd (Japan), Jotun A/S (Norway), Axalta Coating Systems Ltd. (U.S.), The Valspar Corporation. (U.S.), S K Kaken Co., Ltd. (Japan), Kelly-Moore Paints (U.S.), Haymes. (Australia), Anvil Paints & Coatings, Inc. (U.S.), Crown Paints (UK), and Specialized Coating Systems (Pty) Ltd (South Africa)
ย ย Key Market Opportunities ย ย New product launches and R&D Amongst major key Players
ย ย Key Market Drivers ย ย Increasing usage of texture paints to impart aesthetic and functional value
ย 

Frequently Asked Questions (FAQ) :

Aesthetic appeal in houses is the primary driver of the global texture paints market.

High costs of texture paints can impede the global texture paints market growth.

The APAC region is assumed to dominate the global texture paints market due to developing economies in the region providing lucrative opportunities.

North America and Europe can display a steady growth rate in the global texture paints market due to renovation activities.

Kelly-Moore Paints, PPG Industries, Inc., Nippon Paint Holdings Co., Ltd., Jotun A/S, Kansai Paint Co., Ltd, Specialized Coating Systems (Pty) Ltd, Axalta Coating Systems Ltd., Haymes, The Valspar Corporation, Crown Paints, Hempel A/S, Berger Paints India Limited, S K Kaken Co., Ltd., Asian Paints, The Sherwin-Williams Company, and Anvil Paints & Coatings, Inc. are major players of the global texture paints market.

Comments

Texture Paints Market

The size of Texture Paint Market was around USD 14.13 Billion by revenue, at the end of 2021 and is anticipated to grow at a CAGR of 7.97 % to reach close to USD 18.62 Billion by the end of 2030.

Segmentation
By Product Type premixed self-mixing paints smooth textured paint
Additives sand quartz
Substrate Type interior exterior
Application residential non-residential
Key Players
Companies Profiled   Asian Paints (India)   Nippon Paint Holdings Co. Ltd. (Japan)   Berger Paints India Limited (India)   PPG Industries Inc. (U.S.)   The Sherwin-Williams Company (U.S.)   Hempel A/S (Denmark)   Kansai Paint Co. Ltd (Japan)   Jotun A/S (Norway)   Axalta Coating Systems Ltd. (U.S.)   The Valspar Corporation. (U.S.)   S K Kaken Co. Ltd. (Japan)   Kelly-Moore Paints (U.S.)
Drivers
Market Driving Forces   Increasing usage of texture paints to impart aesthetic   Functional value

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