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Texture Paints Market Research Report Information by Product Type (premixed, self-mixing paints, smooth textured paint), Additives (sand, quartz), Substrate Type (interior, exterior), Application (residential, non-residential), and Regions – Forecast till 2030


ID: MRFR/CnM/4706-HCR | 100 Pages | Author: Chitranshi Jaiswal| April 2024

Texture Paints Market Overview


 The size of Texture Paint Market was around USD 14.13 Billion by revenue, at the end of 2021 and is anticipated to grow at a CAGR of 7.97 % to reach close to USD 18.62 Billion by the end of 2030. Texture paints add a textured look and feel to walls, improving their aesthetic and utilitarian value. They also fill any cracks or crevices in the wall surfaces, which helps to conceal flaws and preserve them from the elements. The demand for texture paints has increased in recent years as the paint industry strives to provide more aesthetic and functional value. Texture paint refers to the textured feel and appearance on the outside and interior walls of business and residential structures for a pleasing appearance. Texture paints differ from normal paints in that they contain resins and chemicals that protect the texture even after the paint has dried. For a long time, the unique texture pattern embossed on the surface remains intact. Texture paints have the extra benefit of hiding uneven surfaces and protecting the wall from harm. As a result, the future of the texture paints industry is expected to be driven by the aesthetic and practical value of textured paints. A rise in architectural construction and industrial operations, as well as increased demand from the middle class. In addition, the increased use of texture paints in both residential and non-residential applications is likely to propel the market forward.

Key Players


The prominent manufacturers in the texture paints market are 



  • Asian Paints (India),

  • Nippon Paint Holdings Co., Ltd. (Japan),

  • Berger Paints India Limited (India),

  • PPG Industries, Inc.  (U.S.),

  • The Sherwin-Williams Company (U.S.),

  • Hempel A/S (Denmark),

  • Kansai Paint Co., Ltd (Japan),

  • Jotun A/S (Norway),


  • Axalta Coating Systems Ltd. (U.S.),

  • The Valspar Corporation. (U.S.),

  • S K Kaken Co., Ltd. (Japan),

  • Kelly-Moore Paints (U.S.),

  • (Australia),


  • Anvil Paints & Coatings, Inc. (U.S.),

  • Crown Paints (UK), and

  • Specialized Coating Systems (Pty) Ltd (South Africa).


Texture Paints Market Share in 2017, by Product Type


 Texture Paints Market Share


Source: MRFR Analysis


Market Segmentation


The global texture paints market is segmented by product type, additives, substrate type, application, and region.


On the basis of the product type, the global texture paints market is segmented into premixed texture paints, self-mixing paints, smooth textured paint, and others.


On the basis of the additives, the global texture market is segmented into sand, quartz, household items, and other texture additives.


On the basis of the substrate type, the global texture paints market is segmented into the interior (walls, ceilings, floorings) and exterior walls.


On the basis of the application, the global texture paints market is segmented into residential and non-residential.


Regional Analysis


The global texture paints market is segmented into five regions: Asia Pacific, North America, Europe, Latin America, and the Middle East and Africa. 


Asia Pacific dominated the global texture paint market in 2021 and is expected to grow at the fastest CAGR during the forecast period, 2021–2030. Growing economy of Asia Pacific countries is providing lucrative opportunities to the texture paints market for both residential and non-residential applications.


North America and Europe market are relatively mature and is expected to witness a steady demand for texture paints during the review period. Additionally, significant growth in renovation activities is contributing to the market growth.


The Middle East & Africa and Latin America are expected to exhibit rising demand of texture paints during the forecast period due to growing construction industry.


Recent Development


In Mar 2021, a well-known grey cement company JK Cement Ltd., announced its entry into the paint sector, adding yet another color to the texture paint industry's pallet. The company's board of directors authorized the company's plan to enter the paint business during a meeting this evening. JK Cement is expected to enter the paint business through a wholly-owned subsidiary. The board has also approved a five-year investment of Rs 600 crore in the paint sector. PPG Industries announced in February 2022 that it has reached an agreement to buy Arsonsisi, a Texture Paints company situated in Milan, Italy's powder coatings division.


Intended Audience

  • Texture paints manufacturers

  • Traders and distributors of texture paints

  • Research and development institutes

  • Interior Texture Paint

  • Potential investors

  • Raw material suppliers

  • Nationalized laboratory



Report Attribute/Metric Details
  Market Size   2030: USD 18.62 Billion
  CAGR   2030: 7.97% CAGR
  Base Year   2021
  Forecast Period   2022 to 2030
  Historical Data   2019 & 2020
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Product Type, Additives, Substrate Type, Application
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Asian Paints (India), Nippon Paint Holdings Co., Ltd. (Japan), Berger Paints India Limited (India), PPG Industries, Inc. (U.S.), The Sherwin-Williams Company (U.S.), Hempel A/S (Denmark), Kansai Paint Co., Ltd (Japan), Jotun A/S (Norway), Axalta Coating Systems Ltd. (U.S.), The Valspar Corporation. (U.S.), S K Kaken Co., Ltd. (Japan), Kelly-Moore Paints (U.S.), Haymes. (Australia), Anvil Paints & Coatings, Inc. (U.S.), Crown Paints (UK), and Specialized Coating Systems (Pty) Ltd (South Africa)
  Key Market Opportunities   New product launches and R&D Amongst major key Players
  Key Market Drivers   Increasing usage of texture paints to impart aesthetic and functional value


Frequently Asked Questions (FAQ) :

Aesthetic appeal in houses is the primary driver of the global texture paints market.

High costs of texture paints can impede the global texture paints market growth.

The APAC region is assumed to dominate the global texture paints market due to developing economies in the region providing lucrative opportunities.

North America and Europe can display a steady growth rate in the global texture paints market due to renovation activities.

Kelly-Moore Paints, PPG Industries, Inc., Nippon Paint Holdings Co., Ltd., Jotun A/S, Kansai Paint Co., Ltd, Specialized Coating Systems (Pty) Ltd, Axalta Coating Systems Ltd., Haymes, The Valspar Corporation, Crown Paints, Hempel A/S, Berger Paints India Limited, S K Kaken Co., Ltd., Asian Paints, The Sherwin-Williams Company, and Anvil Paints & Coatings, Inc. are major players of the global texture paints market.

Texture Paints Market

The size of Texture Paint Market was around USD 14.13 Billion by revenue, at the end of 2021 and is anticipated to grow at a CAGR of 7.97 % to reach close to USD 18.62 Billion by the end of 2030.

Segmentation
By Product Type premixed self-mixing paints smooth textured paint
Additives sand quartz
Substrate Type interior exterior
Application residential non-residential
Key Players
Companies Profiled   Asian Paints (India)   Nippon Paint Holdings Co. Ltd. (Japan)   Berger Paints India Limited (India)   PPG Industries Inc. (U.S.)   The Sherwin-Williams Company (U.S.)   Hempel A/S (Denmark)   Kansai Paint Co. Ltd (Japan)   Jotun A/S (Norway)   Axalta Coating Systems Ltd. (U.S.)   The Valspar Corporation. (U.S.)   S K Kaken Co. Ltd. (Japan)   Kelly-Moore Paints (U.S.)
Drivers
Market Driving Forces   Increasing usage of texture paints to impart aesthetic   Functional value
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