• Cat-intel
  • MedIntelliX
  • Consulting
  • Resources
  • About Us
  • News
  • Careers
  • Contact Us
  • Login
    • Request Free Sample ×
    Texture Paints Market Research Report – Forecast to 2032 Infographic

    Kindly complete the form below to receive a free sample of this Report

    Leading companies partner with us for data-driven Insights

    clients tt-cursor
    Hero Background

    Texture Paints Market

    ID: MRFR/CnM/4706-HCR
    100 Pages
    Chitranshi Jaiswal
    October 2025

    Texture Paints Market Research Report Information by Product Type (premixed, self-mixing paints, smooth textured paint), Additives (sand, quartz), Substrate Type (interior, exterior), Application (residential, non-residential), and Regions – Forecast till 2035

    Share:
    Download PDF ×

    We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

    Texture Paints Market Infographic
    Purchase Options
    Compare License
    Summary Table of Contents Segmentation Download PDF

    Texture Paints Market Summary

    As per MRFR analysis, the Texture Paints Market Size was estimated at 13.63 USD Billion in 2024. The Texture Paints industry is projected to grow from 14.5 in 2025 to 26.97 by 2035, exhibiting a compound annual growth rate (CAGR) of 6.4 during the forecast period 2025 - 2035.

    Key Market Trends & Highlights

    The Texture Paints Market is experiencing a dynamic shift driven by sustainability and technological advancements.

    • North America remains the largest market for texture paints, reflecting a robust demand for innovative wall finishes.
    • Asia-Pacific is emerging as the fastest-growing region, propelled by increasing urbanization and a burgeoning middle class.
    • Premixed texture paints dominate the market, while self-mixing paints are rapidly gaining traction due to their convenience.
    • The market is significantly driven by a focus on sustainability and the expansion of DIY culture, which encourages consumer engagement.

    Market Size & Forecast

    2024 Market Size 13.63 (USD Billion)
    2035 Market Size 26.97 (USD Billion)
    CAGR (2025 - 2035) 6.4%

    Major Players

    Nippon Paint (JP), AkzoNobel (NL), Sherwin-Williams (US), PPG Industries (US), BASF (DE), Asian Paints (IN), DuluxGroup (AU), Kansai Paint (JP), RPM International (US)

    Texture Paints Market Trends

    The Texture Paints Market is currently experiencing a dynamic evolution, driven by a confluence of aesthetic preferences and functional requirements. As consumers increasingly seek personalized and unique interior and exterior designs, the demand for texture paints has surged. This market segment appears to be influenced by a growing inclination towards eco-friendly and sustainable products, as manufacturers respond to environmental concerns by developing low-VOC and water-based formulations. Additionally, the rise of DIY culture has empowered consumers to engage in home improvement projects, further propelling the adoption of texture paints. Moreover, the Texture Paints Market seems to be characterized by a diversification of product offerings, with innovations in texture and finish options. This trend indicates a shift towards more creative applications, as designers and homeowners alike explore various textures to enhance visual appeal. The integration of advanced technologies in paint formulation and application techniques may also play a pivotal role in shaping market dynamics. As the industry continues to adapt to changing consumer preferences and technological advancements, the Texture Paints Market is poised for sustained growth and transformation.

    Sustainability Focus

    The Texture Paints Market is increasingly leaning towards sustainable practices, with manufacturers prioritizing eco-friendly formulations. This trend reflects a broader societal shift towards environmental consciousness, as consumers demand products that minimize ecological impact.

    DIY Culture Expansion

    The rise of the DIY movement has significantly influenced the Texture Paints Market. Homeowners are more inclined to undertake personal projects, leading to a heightened interest in texture paints that allow for creative expression and customization.

    Technological Advancements

    Innovations in paint technology are reshaping the Texture Paints Market. Enhanced application techniques and improved formulations are enabling more diverse textures and finishes, catering to evolving consumer tastes and preferences.

    The increasing demand for eco-friendly and sustainable construction materials is likely to drive the growth of the texture paints market, as consumers increasingly prioritize environmentally conscious choices in their home improvement projects.

    U.S. Environmental Protection Agency

    Texture Paints Market Drivers

    Urbanization Trends

    Urbanization trends are significantly impacting the Texture Paints Market. As urban areas expand, there is a growing need for residential and commercial buildings, which in turn drives the demand for decorative and protective coatings. The construction sector is increasingly adopting texture paints for their aesthetic qualities and durability. Market data indicates that urban areas are projected to see a population increase of over 20% in the next decade, leading to heightened construction activities. This surge in urban development is likely to create substantial opportunities for texture paint manufacturers, as builders and architects seek innovative solutions to enhance the visual appeal of structures. Consequently, the Texture Paints Market is expected to benefit from these urbanization trends.

    Sustainability Focus

    The increasing emphasis on sustainability within the Texture Paints Market is driving demand for eco-friendly products. Consumers are becoming more aware of the environmental impact of their choices, leading to a preference for paints that are low in volatile organic compounds (VOCs) and made from natural materials. This shift is not merely a trend but appears to be a fundamental change in consumer behavior. As a result, manufacturers are investing in research and development to create sustainable texture paints that meet these demands. The market for eco-friendly texture paints is projected to grow significantly, with estimates suggesting a compound annual growth rate (CAGR) of over 5% in the coming years. This focus on sustainability is likely to reshape the competitive landscape of the Texture Paints Market.

    DIY Culture Expansion

    The rise of the do-it-yourself (DIY) culture is significantly influencing the Texture Paints Market. As more individuals engage in home improvement projects, the demand for user-friendly texture paints is increasing. This trend is particularly evident among younger consumers who seek to personalize their living spaces. The availability of instructional content online has empowered consumers to undertake painting projects themselves, thereby boosting sales in the texture paints segment. Market data indicates that the DIY segment accounts for a substantial portion of the overall texture paints market, with estimates suggesting it could represent nearly 40% of total sales. This expansion of DIY culture is likely to continue driving innovation and product development within the Texture Paints Market.

    Rising Disposable Income

    Rising disposable income levels are contributing to the growth of the Texture Paints Market. As consumers experience an increase in their purchasing power, they are more inclined to invest in home improvement and renovation projects. This trend is particularly pronounced in emerging economies, where a burgeoning middle class is seeking to enhance their living environments. Market Research Future indicates that regions with rising disposable incomes are witnessing a surge in demand for premium texture paints, which offer superior quality and aesthetic appeal. This shift towards higher-end products is likely to drive competition among manufacturers, prompting them to innovate and diversify their product offerings. As a result, the Texture Paints Market is poised for growth as consumer spending on home decor continues to rise.

    Technological Advancements

    Technological advancements are playing a crucial role in shaping the Texture Paints Market. Innovations in paint formulation and application techniques are enhancing the performance and aesthetic appeal of texture paints. For instance, the introduction of advanced spray technologies allows for smoother application and better coverage, which is appealing to both professional painters and DIY enthusiasts. Additionally, the development of smart paints that can change color or texture in response to environmental conditions is gaining traction. Market analysis suggests that the adoption of these technologies could lead to a significant increase in market share for companies that invest in research and development. As a result, the Texture Paints Market is likely to witness a surge in demand for technologically advanced products.

    Market Segment Insights

    By Product Type: Premixed Texture Paints (Largest) vs. Self-Mixing Paints (Fastest-Growing)

    In the Texture Paints Market, the segment distribution showcases premixed texture paints as the largest segment, dominating the market with their convenience and ready-to-use nature. Self-mixing paints are emerging as a significant trend among DIY enthusiasts, capturing a notable share due to their versatility, user-friendliness, and the customization options they offer. Smooth textured paint and other variants hold smaller shares, indicating a specialized demand that primarily caters to niche markets. The growth trends in this segment are closely tied to evolving consumer preferences, where the demand for sustainability and ease of application drives the shift towards self-mixing paints. Additionally, innovations in formulations and a rising trend in home improvement projects are fueling the popularity of both premixed and self-mixing options. As consumers increasingly seek aesthetically pleasing and functional solutions, the market is witnessing a dynamic evolution, with self-mixing paints gaining momentum.

    Premixed Texture Paints (Dominant) vs. Self-Mixing Paints (Emerging)

    Premixed texture paints have firmly established themselves as a dominant force in the Texture Paints Market, appealing to both professional contractors and DIY homeowners with their hassle-free application and consistent finish. These products are favored for their time-saving attributes, as they require no additional mixing, allowing for quicker turnover in projects. On the other side, self-mixing paints are positioned as an emerging choice that resonates with a growing segment of consumers who enjoy customizing their painting solutions. These products cater to users looking for an interactive experience, contributing to their rapid growth as they offer the flexibility to adjust textures and finishes per user preference. Together, these segments reflect a diverse market landscape that balances convenience with personalization.

    By Additives: Sand (Largest) vs. Quartz (Fastest-Growing)

    In the Texture Paints Market, the additives segment showcases a diverse distribution where sand remains the largest contributor, emphasizing its longstanding traditional use in various painting applications. Following closely, quartz is emerging rapidly, bolstered by trends favoring eco-friendliness and texture variety. Household items and other texture additives also play significant roles, though they occupy smaller shares of the market, reflecting niche applications and innovative formulations that appeal to specific consumer segments. Growth trends indicate a robust demand for texture paints augmented with sand and quartz additives, driven by the rising construction sector and the growing consumer preference for customized finishes. Manufacturers are increasingly focusing on these additives to create unique textures that enhance aesthetic appeal while meeting performance standards. This trend aligns with sustainability goals, as greener formulations continue to gain traction within the industry.

    Sand (Dominant) vs. Quartz (Emerging)

    Sand additives in texture paints are recognized for their excellent texture and durability, making them a dominant choice for various applications, from residential to commercial projects. The natural properties of sand not only improve the paint's finish but also enhance its performance against harsh environmental conditions. Conversely, quartz, while still a developing segment, is rapidly gaining popularity due to its chemical resistance and ability to provide a high-end aesthetic. As consumers seek out innovative and visually appealing paint products, quartz is positioned as an emerging choice that offers both resilience and a modern look, appealing particularly to the luxury segment of the texture paint market.

    By Substrate Type: Interior (Largest) vs. Exterior Walls (Fastest-Growing)

    Within the Texture Paints Market, the substrate type distribution reveals that interior paints for walls, ceilings, and floorings dominate the market. This segment accounts for a significant portion of the overall demand due to the ongoing trends in home improvement and renovation, where aesthetics and functionality are key considerations. Meanwhile, the segment focusing on exterior walls is swiftly gaining traction, driven by the growing emphasis on curb appeal and protective paint solutions that withstand environmental challenges, thereby capturing a considerable share of the market.

    Interior (Dominant) vs. Exterior Walls (Emerging)

    The interior substrate segment stands as the dominant force in the Texture Paints Market, characterized by a wide array of options catering to different design preferences and practical needs. Factors such as the increasing popularity of textured finishes among homeowners and interior designers solidify its strong market position. In contrast, the exterior walls segment is emerging rapidly as consumers seek durable and aesthetically pleasing solutions for outdoor spaces. This segment is notably influenced by trends such as sustainable building practices and the need for paints that offer long-lasting protection against weather-related deterioration, appealing to a growing market of environmentally conscious consumers.

    By Application: Residential (Largest) vs. Non-Residential (Fastest-Growing)

    In the Texture Paints Market, the residential segment holds the largest share, driven by ongoing home improvement projects and the steady demand for aesthetic upgrades in living spaces. This segment benefits from a trend towards personalized home designs, leading to higher consumption of texture paints that offer diverse finishes and textures suitable for different styles and preferences. Conversely, the non-residential segment is recognized as the fastest-growing area within this market. Factors contributing to this growth include increased commercial construction activities and rising investments in infrastructural developments. Businesses emphasize unique aesthetics and durability in their premises, driving demand for innovative texture paint solutions that meet various functional and design requirements.

    Application: Residential (Dominant) vs. Non-Residential (Emerging)

    The residential application segment in the Texture Paints Market is characterized by its wide-ranging use in households, with consumers increasingly seeking products that elevate their home's visual appeal and reflect personal taste. This segment features a diverse array of finish options, catering to different design themes and preferences. On the other hand, the non-residential segment is emerging quickly due to a surge in commercial projects and a focus on creating professional environments that attract customers. The use of high-quality texture paints in offices, retail spaces, and institutional facilities highlights the growing need for aesthetic and functional enhancements. Both segments are vital to the overall growth of the texture paints market, showcasing unique dynamics and varying consumer requirements.

    Get more detailed insights about Texture Paints Market
    Request Free Sample

    Key Companies in the Texture Paints Market market include

    Industry Developments

    In Mar 2021, a well-known grey cement company JK Cement Ltd., announced its entry into the paint sector, adding yet another color to the texture paint industry's pallet. The company's board of directors authorized the company's plan to enter the paint business during a meeting this evening. JK Cement is expected to enter the paint business through a wholly-owned subsidiary.

    The board has also approved a five-year investment of Rs 600 crore in the paint sector. PPG Industries announced in February 2022 that it has reached an agreement to buy Arsonsisi, a Texture Paints company situated in Milan, Italy's powder coatings division.

    Intended Audience

      • Texture paints manufacturers
      • Traders and distributors of texture paints
      • Research and development institutes
      • Interior Texture Paint
      • Potential investors
      • Nationalized laboratory

    Future Outlook

    Texture Paints Market Future Outlook

    The Texture Paints Market is projected to grow at a 6.4% CAGR from 2024 to 2035, driven by urbanization, eco-friendly products, and innovative application techniques.

    New opportunities lie in:

    • Expansion into eco-friendly texture paint lines
    • Development of smart texture paint technologies
    • Partnerships with construction firms for bulk supply agreements

    By 2035, the Texture Paints Market is expected to achieve robust growth and increased market share.

    Market Segmentation

    Texture Paints Market Additives Outlook

    • sand
    • quartz
    • household items
    • other texture additives

    Texture Paints Market Application Outlook

    • residential
    • non-residential

    Texture Paints Market Product Type Outlook

    • premixed texture paints
    • self-mixing paints
    • smooth textured paint
    • others

    Texture Paints Market Substrate Type Outlook

    • interior (walls, ceilings, floorings)
    • exterior walls

    Report Scope

    MARKET SIZE 202413.63(USD Billion)
    MARKET SIZE 202514.5(USD Billion)
    MARKET SIZE 203526.97(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR)6.4% (2024 - 2035)
    REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR2024
    Market Forecast Period2025 - 2035
    Historical Data2019 - 2024
    Market Forecast UnitsUSD Billion
    Key Companies ProfiledMarket analysis in progress
    Segments CoveredMarket segmentation analysis in progress
    Key Market OpportunitiesGrowing demand for eco-friendly and innovative texture paints presents significant opportunities in the Texture Paints Market.
    Key Market DynamicsRising consumer preference for eco-friendly texture paints drives innovation and competition among manufacturers.
    Countries CoveredNorth America, Europe, APAC, South America, MEA

    Market Highlights

    Author
    Chitranshi Jaiswal
    Research Analyst Level I

    In her 3 years of experience in the market research field, she has handled critical cross-domain projects. She has an in-depth knowledge of market estimation & analysis, problem-solving, primary as well as secondary research, and team management.She holds an engineering degree and is an MBA professional from a well-known university, capable of evaluating the market and competitive conditions. An exceptional strategist with excellent communication skills and a passion for delivering cutting-edge & practical insights for the market. Proficient in multi-tasking, and can successfully deal with competing demands, while maintaining complete confidentiality. Generated business through active client and project development, networking, and high-quality responses. Her knowledge and skills have helped in making solid business decisions, securing funding from investors, and avoiding business failures.

    Get In Touch

    Leave a Comment

    FAQs

    What is the primary driver of the global texture paints market?

    Aesthetic appeal in houses is the primary driver of the global texture paints market.

    What is the major restraint which can impede the global texture paints market growth?

    High costs of texture paints can impede the global texture paints market growth.

    Which region can dominate the global texture paints market?

    The APAC region is assumed to dominate the global texture paints market due to developing economies in the region providing lucrative opportunities.

    What are the growth rates expected from the regions of North America and Europe in the global texture paints market?

    North America and Europe can display a steady growth rate in the global texture paints market due to renovation activities.

    Who are the key players of the global texture paints market?

    Kelly-Moore Paints, PPG Industries, Inc., Nippon Paint Holdings Co., Ltd., Jotun A/S, Kansai Paint Co., Ltd, Specialized Coating Systems (Pty) Ltd, Axalta Coating Systems Ltd., Haymes, The Valspar Corporation, Crown Paints, Hempel A/S, Berger Paints India Limited, S K Kaken Co., Ltd., Asian Paints, The Sherwin-Williams Company, and Anvil Paints & Coatings, Inc. are major players of the global texture paints market.

    Download Free Sample

    Kindly complete the form below to receive a free sample of this Report

    No regional reports available for this market.

    Customer Stories
    Case Study
    Chemicals and Materials
    Global Magnesium Sulfate Market – Forecast till 2027

    Compare Licence

    ×
    Features License Type
    Single User Multiuser License Enterprise User
    Price $4,950 $5,950 $7,250
    Maximum User Access Limit 1 User Upto 10 Users Unrestricted Access Throughout the Organization
    Free Customization ✓ ✓ ✓
    Direct Access to Analyst ✓ ✓ ✓
    Deliverable Format ✓ ✓ ✓
    Platform Access ✗ ✗ ✓
    Discount on Next Purchase 10% 15% 15%
    Printable Versions ✗ ✗ ✓