Introduction: Navigating the Competitive Landscape of Tension Control
The tension control market is undergoing a major shift, driven by a combination of rapidly changing technology, evolving regulations and increased expectations of safety and efficiency. The tension control market is being driven by a handful of large players, such as original equipment manufacturers, IT integrators and system suppliers. These players are investing heavily in advanced technology such as artificial intelligence, automation and IoT. These innovations not only improve efficiency, but also provide strategic insights that can influence future strategic decisions. These trends are accompanied by a number of disruptive innovations in the field of green technology and biometrics, which are reshaping the market and forcing established vendors to change or be left behind. By 2024–2025, growth prospects are especially strong in Asia–Pacific and North America, where strategic deployments are increasingly focusing on green technology and digital transformation, thereby setting the stage for a new era of tension control solutions.
Competitive Positioning
Full-Suite Integrators
These manufacturers offer complete solutions for tension control applications.
Vendor | Competitive Edge | Solution Focus | Regional Focus |
Siemens |
Strong automation and control expertise |
Industrial automation solutions |
Global |
Rockwell Automation |
Robust software and hardware integration |
Industrial control systems |
North America, Europe |
Schneider Electric |
Sustainability-focused solutions |
Energy management and automation |
Global |
Honeywell |
Diverse industrial applications expertise |
Process control and automation |
Global |
Specialized Technology Vendors
These vendors focus on specific technologies or components essential for tension control systems.
Vendor | Competitive Edge | Solution Focus | Regional Focus |
THK |
Precision motion control solutions |
Linear motion systems |
Asia, North America |
Yaskawa Electric |
Advanced motion control technology |
Servo and motion control systems |
Global |
Moog |
High-performance motion control systems |
Motion control and actuation |
Global |
Festo |
Innovative automation solutions |
Pneumatic and electric drive technology |
Global |
Sick AG |
Expertise in sensor technology |
Industrial sensors and safety systems |
Global |
Infrastructure & Equipment Providers
These vendors supply the necessary equipment and infrastructure for effective tension control.
Vendor | Competitive Edge | Solution Focus | Regional Focus |
Bosch |
Diverse industrial solutions portfolio |
Automation and control equipment |
Global |
Baldor Electric |
High-efficiency electric motors |
Electric motors and drives |
North America |
Parker Hannifin |
Comprehensive motion and control technologies |
Hydraulic and pneumatic systems |
Global |
Kollmorgen |
Precision motion solutions |
Motion control systems |
Global |
Schaeffler |
High-quality bearing solutions |
Bearings and linear motion systems |
Global |
Emerging Players & Regional Champions
- TensionTech (USA): Provides advanced tension control systems for the textile and packaging industries. Recently they won a contract with a major textile manufacturer to supply their automatic tension control solutions, and they are now taking on the established suppliers with their more cost-effective and flexible solutions.
- TensioControl (Germany): focuses on precise tension measurement and control technology, and recently teamed up with a leading automobile manufacturer to optimize the production line. It complements the established suppliers with its special solutions for high precision applications.
- A company that manufactures tension control solutions for the printing and converting industry has just launched a new product line that includes Internet of Things capabilities, challenging established players and taking advantage of the growing demand for smart manufacturing solutions in emerging markets.
- Tension Master (Brazil): The manufacturer of a tension control system for the paper and film industries. The company recently carried out a large project for a local paper mill. It complements established suppliers by focusing on regional needs and offering tailored solutions.
Regional Trends: In 2023, there will be a notable increase in the use of tension control technology in Asia-Pacific and Latin America, prompted by the growth of the manufacturing sector and the demand for automation. The leading companies are increasingly specializing in IoT integration and precision control, able to meet the needs of different industries. In addition, cost-effective solutions are being developed to compete with the major players.
Collaborations & M&A Movements
- The two companies, which had a common interest in developing advanced systems for controlling the tension of belts, entered into a partnership for the development of tension control systems which would make it possible to increase automation in the production processes, and thus improve their competitive position in the industrial automation sector.
- ABB has bought the Siemens tachymetrics division to broaden its automation product range and position itself as the leading innovator in tachymetric solutions.
- The Schneider Electric Company and the American company, Rockwell, announced their intention of combining their respective products in order to provide complete solutions for the manufacture of products and to extend their market share in the field of the IoT.
Competitive Summary Table
Capability | Leading Players | Remarks |
Biometric Self-Boarding |
SITA, Gemalto |
In over 100 airports all over the world, SITA has installed biometrically controlled boarding gates, which improve the flow of passengers and reduce boarding times. The security and integration of Gemalto’s solutions are well known and have been demonstrated in many international airports. |
AI-Powered Ops Mgmt |
IBM, Siemens |
The application of IBM’s artificial intelligence system to airport operations has improved the efficiency of resource allocation. And Siemens has developed a system of airport management based on artificial intelligence that optimizes airport operations. |
Border Control |
Thales, HID Global |
Thales has developed a facial recognition system for border control which has been successfully used in several countries. HID’s identity management systems have been recognised for their scalability and their ability to be integrated, as shown by their recent government contracts. |
Sustainability |
Honeywell, Schneider Electric |
Honeywell’s efforts in this field have a special emphasis on energy-saving systems for airports, and case studies have demonstrated a significant reduction in carbon emissions. Schneider Electric’s EcoStruxure platform is widely used in airports, where it optimizes energy use and reduces waste. |
Passenger Experience |
Amadeus, Travelport |
Amadeus has developed a range of solutions to enhance the passenger journey from the moment of booking to the moment of boarding, and these solutions have been successfully implemented with a number of major airlines. Travelport’s efforts to personalize the travel experience through data analysis have improved the customer experience, as recently demonstrated in the results of its customer satisfaction survey. |
Conclusion: Navigating Tension Control Market Dynamics
In 2023, the Tension Control Market is characterized by a highly competitive and fragmented market, with both established and new players competing for market share. Regional trends show an increasing focus on local solutions, resulting in the adjustment of vendor strategies. The traditional players use the advantages of brand loyalty and established relationships to maintain their market position, while the newcomers focus on differentiating themselves with innovations such as artificial intelligence, automation, and sustainable solutions. Adaptability and the ability to meet the diverse needs of customers will be the decisive factors for market leadership. In the rapidly changing market, the focus is on technology and sustainable solutions.