The fitness industry landscape is undergoing a transformative shift in developing countries such as India, China, Thailand, and Indonesia. This change is marked by an increase in spending on fitness and recreational activities, driven by a rising awareness of health consciousness. In 2018, the fitness industry in Asia-Pacific alone was valued at approximately USD 16.8 billion, according to the International Health, Racquet, & Sportsclub Association.
Swimming has emerged as a preferred fitness activity among enthusiasts, contributing to the construction of more swimming pools, particularly in developing regions. This trend creates growth opportunities for market players to expand their presence in these burgeoning markets. The growing interest in water leisure and sports activities, especially among millennials, reflects a broader shift toward physical fitness driven by health consciousness and evolving lifestyles. This inclination is likely to lead to increased investments in the construction of swimming pools to cater to the rising demand.
Hotels and resorts are recognizing the allure of swimming pools as a key attraction for tourists. Consequently, there is a growing trend of hotels and resorts installing swimming pools to enhance their amenities and attract more visitors, ultimately boosting their revenue. This trend is particularly pronounced in Asia-Pacific, where economic growth, an increasing number of affluent populations, and a rising GDP create a conducive environment for such investments. The region's expanding tourism industry further contributes to the demand for swimming pools as travelers seek accommodation options with attractive recreational facilities.
In the developing regions, the growing tourism industry is a significant factor driving the adoption of swimming pools. Tourists, both domestic and international, increasingly prefer accommodations with well-equipped leisure facilities, including swimming pools. This preference aligns with the broader trend of consumers seeking holistic and enjoyable experiences, not just in their travel destinations but also in the amenities offered by hospitality establishments.
As a result, the confluence of rising fitness consciousness, changing lifestyles, and the desire for enhanced recreational amenities is creating a favorable environment for the growth of the global swimming pool treatment chemicals market. For market players, this presents valuable opportunities to cater to the evolving needs of developing regions and capitalize on the expanding market for swimming pool treatments during the forecast period.
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