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Sunglasses Market Research Report Information By Product Type (Polarized and Non-polarized), Category (Sports and Multifunctional), Gender (Men, Women, and Unisex), Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, and Online), and By Region (North America, Europe, Asia-Pacific, and the Rest of the World) - Forecast Till 2032

ID: MRFR/CR/1325-HCR | 128 Pages | Author: Pradeep Nandi| June 2024

Global Sunglasses Market Overview

Sunglasses Market Size was valued at USD 40.37 Billion in 2023. The sunglasses market industry is projected to grow from USD 41.50 Billion in 2024 to USD 66.85 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.14% during the forecast period (2024 - 2030). The large pool of people suffering from cataracts along with the growing innovation by major players are driving the market growth.

Figure 1: Sunglasses Market (USD Million)

Global Sunglasses Market

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Sunglasses Market Trends

  • The large pool of people suffering from cataracts

The large pool of people suffering from cataracts coupled with the growing benefits provided by sunglasses such as protecting the eyes from UV exposure, polarized lenses which further reduce the intense glare projected by surfaces such as water as well as pavement, and many more have eventually contributed to its market growth. The clouding of the eye's lens, or cataract, causes a reduction in vision. Slowly, the condition of cataract result in harming both eyes or only one of them. Colors that have faded, hazy vision, haloes around lights, difficulty with bright lights, and difficulty seeing at night are just a few symptoms. Driving, reading, or recognizing faces may become challenging as a result. Cataracts are most frequently brought on by aging, although they can also develop as a result of trauma or radiation exposure, be present at birth, or develop after eye surgery for another issue. Diabetes, tobacco use, extended sun exposure, and alcohol are risk factors. The fundamental mechanism includes protein or yellow-brown pigment clumps building up in the lens, which decreases light transmission to the retina at the rear of the eye. An eye exam is used to make the diagnosis. For instance, according to the World Health Organization (WHO), cataracts are the primary global cause of blindness. Cataracts are the cause of about 51% of blindness cases worldwide. Approximately 20 million people, in all. National Eye Institute estimates highlighted that around 24.4 million Americans in the age group of 40 and above are diagnosed with cataracts. Furthermore, roughly 50% of Americans aged 75 and older have cataracts. Hence, the growing number of people suffering from cataracts coupled with the increased awareness among consumers regarding the benefits associated with wearing sunglasses is expected to positively influence its market growth

Sunglasses Market Segment Insights

Sunglasses Product Type Insights

Based on product type, the Sunglasses Market segmentation includes polarized, non-polarized, and curling. The polarized segment held the majority share in 2022 contributing to around a market value of USD 27,748.59 million of Sunglasses Market revenue. Non-Polarized provide protection from light but do not have a filter built in the block out horizontal light rays as polarized lenses have and do not have the same protective film to reduce the glare. The non-polarized also have somewhat the same functions similar to polarized sunglasses, but aside also have some limitations. These lenses protect from the sun’s radiations and reduce the brightness, but they also give a dark effect to the image. The non-polarized sunglasses are designed and developed to filter out the light due to which the image looks darker. These lenses are cheaper than their polarized counterparts and are available in different colors, finishes, and hues. Thus, this type of product is comparatively more affordable and economical and has high demand among consumers as these types of sunglasses add to the lifestyle because of their looks, designs, and colors, along with the intensity of light and protection against harmful radiations and rays due to the presence of dark shades. The non-polarized segment accounted for the market share of 68.72% in 2022 and is projected to register a CAGR of 6.04% during the forecast period.  

December 2021: LVMH has acquired Thélios, an eyewear brand formed as a JV of Marcolin and LMVH, and is currently involved in the manufacturing and designing of luxury eyewear products of the later brand. As part of the acquisition, Marcolin has made a buyback of its previously held share of 10% from LMVH.

August 2021: Sportswear giant Adidas, in partnership with eyewear firm Marcolin Group, has launched its new 3D printed sports sunglasses – the 3D CMPT. The limited-edition product, 3D CMPT sunglass is expected to witness a significant demand from the players in the tennis, golf, and cyclists.

Figure 2: Sunglasses Market, By Product Type, 2022 & 2030 (USD Million)

Sunglasses Market, By Product Type, 2022 & 2030 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Sunglasses Category Insights

Based on category, the Sunglasses Market segmentation includes sports and multifunctional. The multifunctional segment held the majority share in 2022 contributing to around ~85-90% of the Sunglasses Market revenue. Sunglasses come in various shapes, materials, and lenses, such as classic, aviator, round, square, cat-eye, and wrap-around sunglasses more styles like pilot, oval, hexagonal, butterfly, and club master sunglasses, when it comes to choosing than it is limitless. The most important benefits of multifunctional sunglasses are they protect the eyes from ultraviolet lights, which are very harmful eyelid, cornea, lens, and retina. There are three types of sunglasses, that is sun-shading sunglasses, light-colored sunglasses, and special-purpose sunglasses. These sunglasses are available in various materials also like metal, plastic, wood, and rubber. The adoption of sunglasses by consumers has increased due to this factor, which is further driving the market. Multifunctional offers various functionality, imaging, and wireless connectivity that are found in smartphones and computer sunglasses. The multifunctional segment is expected to grow at a market CAGR of 6.17%.

Sunglasses Gender Insights

Based on gender, the Sunglasses Market segmentation includes men, women, and unisex. The men's segment held the majority share in 2022 contributing to around ~40-45% of the Sunglasses Market revenue. The changing lifestyles of consumers have increased the demand for luxury brands clothing, accessories, and many more which in turn has increased the demand for luxury sunglasses also. Hence, the presence of major players providing a wide range of branded sunglasses is set to positively influence its market growth. For instance, the Collective is a unique, ultra-premium retail concept renowned for its variety of high-end clothing and sunglasses. With more than 100 of the top fashion labels in the world housed under one roof, this distinctive lifestyle shop presents all connoisseurs with a distinctive perspective on each person's specific sense of style. In addition, its range of sunglasses includes Burberry, Dolce & Gabanna, Emporio Armani, Ferragamo, Paul Smith, Prada, and Ray-Ban. The men's segment is expected to grow at a market CAGR of 5.96%.

Sunglasses Distribution Channel Insights

Based on the distribution channel, the global sunglasses industry market data has been categorized as supermarkets & hypermarkets, specialty stores, online, and others. The specialty stores segment accounts for the largest market share of ~40% in 2022. A specialty store is a retail establishment that sells unique and specialized goods. These shops specialize in offering a specific product category or brand. A characteristic property of the specialty store is they have an established expertise in the sales of products of a particular category or brand. Moreover, the growing benefits provided by specialty stores such as specialty shops have the advantage of being able to give clients comprehensive information about the product of their choice. This is due to the fact that specialist stores have an advantage in terms of staffing and training, which results in more knowledgeable employees. Employees are more likely to just deal with one kind of product, which makes it simpler for them to give prospective clients comprehensive information that best meets their needs. The segment is expected to register a growth rate of 6.23% during 2024-2030.

February 2021: Adidas has added a new sunglass product under its Sport eyewear portfolio. The new product is manufactured using performance materials that are lightweight and has a characteristic resistance to impact. The frames are molded using TR90 injection and have incorporated a Kolor Up Technology to improve the lenses’ resistance to scratches.

December 2022: Smith brand of Safilo Group launched new Bobcat performance eyewear for riders and skiers. The sunglasses are a hybrid model that is designed to provide Google-like coverage and sunglasses-like convenience in wearing. Also, the material used for the frames is bio-based EvolveTM and is available at selected UK retail units

Sunglasses Regional Insights

By Region, the study segments the market into North America, Europe, Asia-Pacific, and the Rest of the World. North America sunglasses market has held the largest market share among the region in the Sunglasses Market. The US sunglasses market has emerged as the key market for sunglasses and is anticipated to grow till 2030, owing to the presence of various manufacturers such as Eyeking Eyewear, Allure Eyewear, Shwod, American Optical, Lowercase, Randolph, and AmSun among others. Owing to increasing concern regarding eye health and rising ocular diseases are the main factor giving an impetus to sales in the region. However, Canada sunglasses market has optimistic prospects for the sunglasses market and is projected to grow with a CAGR of 6.24% till 2030. As the manufacturers are expanding their presence in the region to attain more consumer-base in the long run. However, the incidence of COVID-19 has badly disrupted the supply network of sunglasses, owing to which the market for sunglasses has noticed a major downfall. Besides that, sports and outdoor recreational activities were banned by the government as they imposed a complete lockdown to prevent the spread of the pandemic is the major drawback for the sunglasses market and North America is not untouched by it.

The major countries studied are the US, Canada, Mexico, the UK, France, Germany, Italy, Spain, China, India, Japan, Australia and New Zealand, South America, the Middle East, and Africa.

Figure 3: SUNGLASSES MARKET SHARE BY REGION, 2022 & 2030 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

The Europe sunglasses market has the second largest market share and is expected to witness significant growth due to the increasing demand for organic and natural products. Italy sunglasses market, Germany sunglasses market, Spain sunglasses market, France sunglasses market, and the UK sunglasses market are the key countries that hold the major share of the sunglass market across Europe. Moreover, the headquarter of the various global sunglass manufacturers such as Luxottica Group S.p.A., Lafont, I.O.V.E.S. SPA, Safilo Group S.p.A, and LVMH Moët Hennessy are situated in Europe. Additionally, a greater number of tourist destinations in European nations such as Spain (Benidorm), France, Italy, and Germany among others, and higher temperatures in the countries during the summer are surging the demand for sunglasses.

Asia Pacific sunglasses market has the most enduring prospects for the sunglasses market as it is forecast to grow with a CAGR of 5.48% till 2030. China & India are the forerunners in the Asia Pacific region as these nations have a very large number of manufacturers. In addition to this, China sunglasses market has very large distribution networks in Asian countries along with countries across the globe, which in turn makes China a key manufacturer and supplier of sunglasses across the region. Moreover, the rising demand for fashion accessories to enhance the personal lifestyle is giving a push to sales to the sunglasses market in the region. Additionally, various brands are focusing on the expansion of their portfolio associated with eyewear and sunglasses to uplift sales. Apart from that manufacturers operating in sunglasses in the Asia Pacific are focusing on regional expansion as well as new product launches to enhance their revenue in key countries including the India sunglasses market, Indonesia sunglasses market, etc.

Sunglasses Key Market Players & Competitive Insights

The key companies are increasing their investment in research & development to innovate and add new features in the sunglasses which is expected to boost the growth of the market further. In addition, the companies’ strategic initiatives including expansion to new markets that have significant growth potential, entering into long-term contracts and agreements with domestic and international raw material suppliers, mergers and acquisitions, and technological innovation & incorporation in the manufacturing facilities are used by different players in the market to strengthen their presence in the market. Moreover, the competitors in the sunglasses industry must incorporate sustainable materials and production techniques to capitalize on the trend of increasing demand for environment-friendly products across the globe.

One of the key business strategies deployed by the sunglasses industry to gain a competitive advantage among the competitors is increasing investment in niche profitable sub-segments. Also, strategic partnerships with new startups and small-scale manufacturers augment the production capacity to meet the increasing demand for various sunglasses types in the market.

 EssilorLuxottica the group develops, designs, and manufactures ophthalmic lenses, frames, and sunglasses. In 2018, Essilor International SA (France) and Luxottica (Italy) have been merged and have been named EssilorLuxottica in the eyewear industry. The company has two complementary competence that is one is advanced lens technologies, and the other one is distinctive eyewear. The company has 70 manufacturing plants for frames and 85 manufacturing plants for the lens. In 2021, the company GrandVision officially became part of EssilorLuxottica. Grand Vision distributes its range of optical products through Omni-sales channels in around 40 countries. The brand portfolio that the company owns is Alain Mikli, Armani Exchange, Arnette, Barberini, Bolon Eyewear, Burberry, BVLGARI, Chanel, COACH, Costa Del Mar, Dolce & Gabbana, Emporio Armani, Foster Grant, Michael Kors, Molsion Eyewear, Oakley, Oliver Peoples, Persol, Polo Ralph Lauren, PRADA, Ray-Ban, Tiffany & Co., Tory Burch, Versace, and Vogue Eyewear.

Safilo Group S.P.A (Safilo) is a manufacturer and designs sunglasses & optical frames, helmets, goggles, and sports glasses. The company manufactures its products through well-established production facilities and has also a wide range of designs studio and showrooms across the global markets including Hong Kong, Milan, Padua, etc. Further, the company handles its operations through its 40 subsidiaries which are located in around 40 countries across the world that house a network of qualified partners.

The company has a brand portfolio with more than 30 brands, the portfolio covers all consumer segments, from Fashion Luxury with Boss, Carolina Herrera, Jimmy Choo, Isabel Marant, Missoni, PORTS, Moschino, Lifestyle with Carrera, Chiara Ferragni, Dsquared2, Eyewear by David Beckham, Marc Jacobs, Levi’s, Tommy Hilfiger, Tommy Jeans, kate spade new york, Banana Republic, Fossil, HUGO, Juicy Couture, Liz Claiborne, Love Moschino, M Missoni, Pierre Cardin, and rag&bone, and Sports & Outdoor includes Smith and Under Armour, Mass Cool segment which covers Blenders, Havaianas, Polaroid, Privé Revaux and Seventh Street

Recent Develpoment

On Jun.27, 2023, Tommy Hilfiger, an American fashion brand owned by PVH Corp., announced its renewed global eyewear licensing agreement with the Safilo Group. Under the renewed arrangement, Safilo will continue to design, manufacture, and distribute Tommy Hilfiger sunglasses and optical eyewear collections till Dec.31, 2030. The long-term partnership With Tommy Hilfiger has allowed Safilo to witness dynamic growth across diverse markets, continuously reinterpreting the brand's classic, American, cool heritage in a relevant way for today's consumers.

On Jan.18, 2023, Revo, a global performance eyewear brand, announced a partnership with the Golf Business Network (GBN) as their official sunglass partner. The new deal with a trusted golf networking company will enable this leading polarized sunglass brand to receive exclusive benefits for in-shop and tournament & event needs.

As Revo expands its golf outreach globally, the partnership with GBN will bring its industry-leading lens technology to this prestigious group of clubs and resorts. Revo is known for its best-in-class lenses offering unmatched protection from the sun's harmful rays on and off the course. Revo's premier quality and performance sunglasses demonstrate the type of product GBN seeks.

On August 25, 2022, Nreal, a Chinese AR headset maker, announced that it has raised $15 MN from IICOMBINED, the parent company of Korean eyewear fashion brand Gentle Monster, which has been making an aggressive global expansion. By partnering with the eyewear fashion brand, Nreal hopes to expand the augmented reality headsets space beyond the techy demographic and drive it into the mainstream. This single-investor capital infusion marks a step toward a strategic partnership. The funds will enable Nreal to drive its global expansion plan and double the company's consumer business in the US. Virgin Voyages offer a wider retail experience, including the Virgin Vinyl record store and offerings from many luxury brands, such as Vivienne Westwood, Bvlgari, and MAC Cosmetics.

On April 07, 2022, Coral Eyewear, a sustainable brand making designer sunglasses using regenerated ocean waste, announced a new partnership with Virgin Voyages and launched a store on board its first cruise ship, Scarlet Lady. Coral Eyewear's sunglasses come in 30 styles and color combinations. Its best-selling mirrored-polarized sunglasses have been engineered to reduce glare and enhance color perception.

Key Companies in the Sunglasses market include

  • Essilor Luxottica

  • Safilo Group S.P.A

  • LVMH

  • Fielmann AG

  • Marcolin SPA

  • De Rigo SPA

  • NIKE, Inc.

  • Adidas

  • Decathlon

  • Under Armour, Inc.

Sunglasses Industry Developments

February 2020: Safilo Group acquires 61.34% of US eyewear brand Privé Revaux in USD 67.5 million deal. The Privé Revaux, a fast-growing US-origin brand, contributes a millennial-focused digital marketing strategy whose mission is to offer affordable, high-quality, beautifully designed eyewear, using celebrities’ endorsements to drive brand awareness and sales.

March 2022: Safilo Group launched its first eyewear product from recycled plastic specially made for The Ocean Cleanup, the well-known Dutch non-profit environmental organization that develops advanced technologies to extract plastic pollution from the oceans. To overcome the difficulty in recycling the traditional type of plastics, the company has used injected plastic in the manufacturing of the Ocean Cleanup sunglasses. The injected plastic has been obtained from the Great Pacific Garbage Patch that has high-quality and is regarded as safe.

October 2019: Marcolin Group and Omega in collaboration has launched a range of lucury eyewear products. To capitalize on the growing popularity of the brand, the company has planned to expand its distribution by adding more stores in its network of online stores, independent retailers, and corporate boutiques.

Sunglasses Market Segmentation

Sunglasses Product Type Outlook

  • Polarized

  • Non-polarized

Sunglasses Category Outlook

  • Sports

  • Multifunctional

Sunglasses Gender Outlook

  • Me

  • Women

  • Unisex

Sunglasses Distribution Channel Outlook

  • Supermarkets & Hypermarkets

  • Specialty Stores

  • Online

  • Others

Sunglasses Regional Outlook

  • North America

    • US

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Spain

    • Italy

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia and New Zealand

    • Rest of Asia-Pacific

  • Rest of the World

    • South America

    • The Middle East

    • Africa

Report Attribute/Metric Details
Market Size 2023 USD 40.37 Billion
Market Size 2024 USD 41.50 Billion
Market Size 2032 USD 66.85 Billion
Compound Annual Growth Rate (CAGR) 6.14 % (2024-2032)
Base Year 2023
Forecast Period 2024-2032
Historical Data 2019-2022
Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered Product Type, Category, Gender, Distribution Channel, and Region
Geographies Covered North America, Europe, Asia Pacific, R, and the Rest of the World
Countries Covered The U.S, Canada, Mexico, the UK, France, Germany, Italy, Spain, China, India, Japan, Australia and New Zealand, South America, the Middle East, and Africa
Key Companies Profiled EssilorLuxottica (France), Safilo Group S.P.A (Italy), LVMH (France), Fielmann AG (Germany), Marcolin SPA (Italy), De Rigo SPA (Italy), NIKE, Inc. (US), Adidas (Germany), Decathlon (France), and Under Armour, Inc. (US)
Key Market Opportunities The large pool of people suffering from cataracts   Growing innovations by the major players
Key Market Dynamics Strategic Merger and Acquisition

Frequently Asked Questions (FAQ) :

The sunglasses market is valued at USD 41.50 Billion in 2024

The US Sunglasses market is valued at 13.58 Billion in 2022

The sunglasses market is expected to grow at a CAGR of 6.14% during the forecast period

North America held the largest share market in the sunglasses market

The key players include EssilorLuxottica, Safilo Group S.P.A., LVMH, and Marcolin SPA.

Non-Polarized is the leading segment in the sunglasses market in 2022

The multifunctional segment accounted for the largest market share in the sunglasses market in 2022

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