Stoma Ostomy Care Market Size

Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The ostomy care market is expected to reach $ 4.72 billion in 2023 and $ 6.51 billion by 2032, at a CAGR of 3.6% from 2024 to 2032. The steadily rising growth is a result of an increase in the prevalence of diseases requiring ostomy surgery, such as colorectal cancer, inflammatory bowel disease and congenital defects. As the world's population ages and the awareness of ostomy care increases, the market is expected to grow further. Moreover, several factors are expected to drive the growth of the ostomy care market, such as the development of skin-friendly adhesives and pouches, which can improve the comfort and quality of life of ostomates. Telemedicine and e-Health solutions have improved patient education and management, which will further increase the adherence of ostomates to the ostomy care regimen. The leading players, such as Coloplast, Hollister, Inc. and B. Braun Melsungen AG, are focusing on strategic collaborations and new product launches to enhance their market presence and meet the needs of consumers. Moreover, the recent collaborations of ostomy care companies to integrate smart technology into ostomy products are expected to boost the market growth.

Regional Market Size

Regional Deep Dive

The stoma or ostomy market is characterized by a growing demand for new products and services across all regions, owing to the rising prevalence of chronic diseases, technological advancements, and the growing awareness of ostomy care. Each region has its own characteristics influenced by the cultural attitude towards the provision of medical care, the regulatory framework, and the economic conditions. The development of health care systems and the increasing focus on the patient-centred approach to treatment will bring about significant changes in the stoma market, with the aim of improving the quality of life for stoma patients by enhancing product offerings and services.

Europe

• In Europe, regulatory changes such as the Medical Device Regulation (MDR) have prompted manufacturers to enhance product safety and efficacy, leading to the introduction of higher-quality ostomy care solutions.
• Organizations like the European Ostomy Association (EOA) are actively promoting awareness and education about ostomy care, which is expected to improve patient outcomes and increase market penetration.

Asia Pacific

• The Asia-Pacific region is experiencing rapid growth in the ostomy care market, driven by rising healthcare expenditures and an increasing aging population, which is more susceptible to conditions requiring ostomy procedures.
• Local companies are emerging, such as ConvaTec's expansion into Asian markets, focusing on affordable and accessible ostomy care products tailored to regional needs, which is expected to enhance market accessibility.

Latin America

• The Latin American market is characterized by a rising prevalence of chronic diseases, leading to an increased need for ostomy procedures and subsequent care products.
• Companies like B. Braun and Medtronic are expanding their presence in the region, focusing on localized product development and distribution strategies to meet the unique needs of Latin American patients.

North America

• The North American market is witnessing a surge in demand for advanced ostomy care products, particularly due to the increasing incidence of colorectal cancer and inflammatory bowel diseases, which necessitate ostomy procedures.
• Key players such as Coloplast and Hollister Incorporated are investing in research and development to introduce innovative products, including skin-friendly adhesives and odor-control technologies, enhancing patient comfort and satisfaction.

Middle East And Africa

• In the Middle East and Africa, the market is influenced by a growing awareness of ostomy care, supported by initiatives from healthcare organizations to improve patient education and access to ostomy products.
• Government programs aimed at enhancing healthcare infrastructure, particularly in countries like South Africa, are facilitating better access to ostomy care solutions, which is likely to drive market growth.

Did You Know?

“Approximately 1 in 500 people in the United States live with an ostomy, highlighting the significant need for specialized care and products in this market.” — United Ostomy Associations of America

Segmental Market Size

The stoma or ostomy care market is a key segment of the overall health care market and is currently undergoing a steady growth because of the increasing awareness and acceptance of ostomy procedures. The occurrence of bowel cancer and inflammatory bowel disease is on the rise, which in turn is driving the ostomy surgery market, as well as the advancement in product design and quality of life. In addition, government initiatives that support access to health care are a key factor driving the demand for ostomy care products. The ostomy care market is currently in a stage of high development, with the leading companies being Coloplast and Hollister. Post-surgery ostomy bags and skin barriers are a necessity for patient management. The trend of an aging population and the increasing trend of home care emphasizes the need for more patient-friendly ostomy products. Telemedicine and smart ostomy devices are driving the development of the ostomy care market, offering patients a better monitoring and support system.

Future Outlook

The stoma care market is expected to grow steadily from 2023 to 2032, with an expected rise from US$4.70 billion to US$6.40 billion, at a compound annual growth rate (CAGR) of 3.61%. This growth is mainly due to the increasing prevalence of chronic diseases such as inflammatory bowel disease and colorectal cancer, which require ostomy procedures. As the focus of health systems worldwide is increasingly on patient-centred care, demand for new ostomy products that can improve the quality of life of patients is expected to increase significantly. It is expected that the penetration of advanced ostomy care solutions will reach about 25% of the total stoma care market by 2032, due to improved products and the increasing awareness of both patients and health care professionals. In addition, technological advances such as the development of skin-friendly adhesives and odour control technology will also have a positive impact on market growth. Moreover, ostomy care products will be more widely available to patients in different regions, due to supportive policies and reimbursement frameworks. In addition, the growing trend of telehealth and e-health will play a key role in improving patient education and support, thereby improving ostomy care management. In view of these developments, the stoma care industry will need to stay agile in order to seize the opportunities for innovation and growth.