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Steel Products Market Share

ID: MRFR//6768-HCR | 140 Pages | Author: Anshula Mandaokar| May 2024

In the highly competitive Steel Products market, companies employ a variety of strategies to position themselves effectively and gain a larger market share.

Product Differentiation: Companies focus on developing innovative steel products with unique properties and functionalities. By offering a wide range of steel grades, finishes, and forms such as sheets, plates, bars, and tubes, companies cater to diverse customer requirements across industries like construction, automotive, aerospace, and manufacturing. Differentiating products based on factors like strength, corrosion resistance, and machinability enables companies to capture a larger market share by addressing specific needs.

Targeted Marketing and Segmentation: Effective marketing and segmentation strategies are crucial for market share growth. Companies identify key market segments such as infrastructure, transportation, energy, and consumer goods, tailoring their marketing messages and product offerings accordingly. By understanding the unique needs and preferences of each segment, companies can better position themselves to attract customers and gain market share in targeted industries.

Geographic Expansion and Market Penetration: Companies seek to expand their market share by entering new geographic markets or strengthening their presence in existing regions. This may involve establishing new distribution channels, partnerships with local distributors, or setting up manufacturing facilities in strategic locations. By tapping into new markets with high demand for steel products, companies can increase their customer base and market reach, thereby enhancing their overall market share.

Strategic Alliances and Partnerships: Forming strategic alliances or partnerships with other companies in the steel value chain can help companies expand their market share and capabilities. Collaboration with raw material suppliers, distributors, fabricators, or end-users enables companies to access new markets, technologies, and customer segments. Strategic partnerships can lead to synergies and shared resources that benefit all parties involved, ultimately increasing market share.

Focus on High-Value Applications: Companies focus their efforts on high-value applications or sectors within the steel market. This could include specialized products for industries such as automotive, where advanced high-strength steels are in demand for lightweighting and crashworthiness, or construction, where high-performance structural steels are used in skyscrapers and bridges. By targeting industries with strong growth prospects and premium pricing, companies can increase their market share in lucrative segments.

Investment in Research and Development (R&D): Continuous investment in R&D is essential for maintaining a competitive edge in the steel products market. Companies that innovate and develop new steel grades, production processes, and applications can differentiate themselves from competitors and gain market share. R&D efforts focus on improving material properties, enhancing manufacturing efficiency, and exploring new uses for steel in various industries.

Customer Relationship Management (CRM): Building strong relationships with customers is crucial for gaining market share in the steel products market. Companies provide excellent customer service, technical support, and post-sales assistance to enhance customer satisfaction and loyalty. By understanding customer needs and offering tailored solutions, companies can strengthen customer relationships and increase market share through repeat business and referrals.

Brand Building and Reputation Management: Establishing a strong brand reputation and positive industry reputation is critical for gaining market share in the steel products market. Companies that are recognized for quality, reliability, and innovation are more likely to attract customers and command higher market share. Investing in brand building activities, such as advertising, trade shows, and public relations, helps companies enhance brand visibility and differentiate themselves from competitors.

Competitive Pricing and Cost Leadership: Competing on price while maintaining product quality and value is another strategy used by companies to gain market share. Companies offer competitive pricing relative to competitors and highlight the cost-effectiveness of their steel products. By optimizing production processes, minimizing overhead costs, and achieving economies of scale, companies can offer competitive pricing that attracts price-sensitive customers and increases market share.

Continuous Improvement and Adaptation: Companies must continuously monitor market trends, technological advancements, and customer preferences to adapt their market share positioning strategies accordingly. By staying agile and responsive to changes in the market environment, companies can seize new opportunities, address emerging challenges, and maintain a competitive advantage in the dynamic steel products market. Regular assessment and adjustment of market share positioning strategies are essential for long-term success and growth in the industry.

Global Steel Products Market Overview


Steel Products Market Size was valued at USD 452.66 Billion in 2023. The Steel Products market industry is projected to grow from USD 478.91 Billion in 2024 to USD 751.87 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2024 - 2032). Growing urbanization and rising construction projects, and others are the key market drivers enhancing the growth of the studied market.


Steel Products Market OverviewSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Steel Products Market Trends




  • Rising demand from various industries are driving the market growth




The growing adoption of steel products across various end-use industries and the rise in R&D-related activities is driving market CAGR for steel products. The demand for steel is increasing as a result of the end-use industries' explosive growth, which includes, among others, the automotive, chemical, power, construction, and architectural sectors. This is one of the major drivers of market revenue growth. Steel is one of the most widely utilized building materials because it allows a structure to withstand seismic shocks brought on by earthquakes and other natural disasters. In addition to being rust-resistant, they are unaffected by termites, mildew, bugs, mold, and fungus. The construction sector, which is growing significantly as a result of an increase in residential, commercial, retail, entertainment, and hotel development projects, is the main driver of market revenue growth.  


Bollards, ticketing counters, benches, escalators and canopies are just a few of the many transit facilities, such as airports and metro rapid mass transportation systems, that frequently use steel in their construction. This is one of the main driving forces for the rise in market revenue. Swimming pool components like pool liners, railings, ladders, structural pieces, fasteners, furnishings, diving structures, decorative objects, and ventilation systems are all made of architectural and structural steel.


Due to the benefits of the product, such as its malleability, ductility, durability, hardness, and versatility, the steel business has seen a constant increase in demand, making it one of the top industries worldwide. The market expansion has been driven further by the extensive usage of steel in the manufacturing processes across a variety of sectors. The demand for steel is expected to rise as populations and living standards rise.


Prospects for the steel industry are favorable due to the growing infrastructure and automobile industries. The market is expected to benefit significantly from the increasing demand for alternative and sustainable energy sources because stainless steel is widely utilized in the infrastructure of renewable energy sources including solar, wind, and hydropower. The market is anticipated to benefit from the rise in household income and purchasing power because steel is used in so many domestic items, including refrigerators, televisions, ovens, and others. Thus, driving the Steel Products market revenue.


Steel Products Market Segment Insights


Steel Products Steel Type Insights


The Steel Products market segmentation, based on steel type, includes Carbon steel, and Alloy steel. The market share that belonged to carbon steel was the highest. In comparison to other steel kinds, carbon steel has a higher concentration of carbon. This kind of steel is appropriate for usage in huge structures since it contains a carbon content that can reach up to 2.5%, considerably boosting the steel's strength. Low carbon, medium carbon, and high carbon are the three different forms of carbon steel. Due to the wide range of options, carbon steel is best for a variety of building activities. Products created from carbon steel are stronger than those made from low-carbon steel because it is durable and powerful.


Steel Products End-Users Insights


The Steel Products market segmentation, based on the end-users, includes shipping, energy, construction, packaging, consumer appliances industry, automotive, housing, and others. The largest market segment, accounting for a sizable portion of the market, was construction. In the real estate industry, long steel goods are widely employed for a variety of purposes. Rebar made of steel adheres well to concrete. Its thermal coefficient is comparable to that of concrete. As a result, it is primarily employed in the construction of dams, slabs, and building foundations.


Steel Products Shape of steel products Insights


Based on the shape of steel products, the Steel Products market segmentation includes Long steel, Tubular steel, and Flat steel. The flat steel segment accounted for the greatest market share. The main raw materials used to make flat steel are iron ore, scrap steel, and coal. The product is recognized to increase final goods' durability, dependability, uniformity, and quality while lowering waste. Additionally, it facilitates hassle-free processing, increases production, and lengthens product shelf life while enhancing the performance of end-user items. These elements boost product demand in the construction and automobile sectors.


Figure 1: Steel Products Market, By Shape Of Steel Products, 2022 & 2032 (USD Billion)


Steel Products Market, By Shape Of Steel Products


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Steel Products Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. During the projected period, the North American Steel Products market is expected to dominate over the course of the forecasted period. The market is growing due to heavy demand for steel products. In addition, the increasing demand for electronic as well as engineering applications is also driving the market’s growth.


Further, the major countries studied in the market report are The US, Canada, German, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: STEEL PRODUCTS MARKET SHARE BY REGION 2022 (USD Billion)


STEEL PRODUCTS MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Asia Pacific Steel Products market accounts for the fastest market share. This is due to the growing urbanization and technical upgrades in steel manufacturing. Moreover, the China Steel Products market held the largest market share, and the India Steel Products market was the quickest-growing market in the Asia-Pacific region.


The Europe Steel Products Market is expected to expand at the quickest CAGR from 2023 to 2032. The reason being is ever growing automotive industry and rising demand for steel for making sheets and HRC. Further, the Canada Steel Products market was the fastest-growing region in the market, and the German Steel Products market held a substantial share of the market.


Steel Products Key Market Players & Competitive Insights


Leading market players are investing capital and resources across research and development in order to extend their product offerings, this is expected to help the Steel Products market, grow even more. Market leaders and manufacturers are also adopting various strategies to expand their worldwide footprint, with important market developments including new product developments & launches, contracts & agreements, mergers & acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Steel Products industry must offer cost-effective items.


The manufacturers are making use of locally available resources to minimize the production costs which will aid the growth of the Steel Products industry to benefit clients and increase the market sector. In recent years, the Steel Products industry has offered some of the most significant advantages to medicine. Major players in the Steel Products market, including ArcelorMittal (Luxembourg), Gerdau SA (Brazil), POSCO (South Korea), Nippon Steel & Sumitomo Metal Corporation (Japan), JFE Holdings, Inc. (Japan), Baosteel Group Corporation (China), TATA Steel Ltd. (India), United States Steel (U.S.), Angang Steel Company Limited (China), and others, are attempting to increase market demand by investing in research and development operations.


An integrated steel manufacturing business is ArcelorMittal SA (ArcelorMittal). It produces and sells a variety of completed and semi-finished steel goods. Flat steel, including sheet and plate, and long steel, including bars, rods, and structural shapes, are both included in the company's product line. Additionally, it makes pipes and tubes for use in a variety of applications and mining products, such as thermal coal, pulverized coal injection (PCI), sinter feed, and lump and fine iron ore. In the Americas, Europe, Asia, and Africa, ArcelorMittal also conducts mining activities for coal and iron ore. It primarily sells steel goods locally and through a centralized marketing organisation to clients in the equipment, engineering, automotive, appliance, and construction industries. Luxembourg serves as the company's headquarters. In April 2023, ArcelorMittal and BP2, a provider of comprehensive residential construction solutions, partnered to supply low carbon-emissions steel for BP2's newest offering, the SOLROOF integrated photovoltaic roof.


A steel manufacturing business with integrated operations is POSCO Holdings Inc. (POSCO). It manufactures and sells steel plates and rolled goods all over the world. For the automobile, shipbuilding, home appliance, engineering, and machinery industries, the company provides hot-rolled and cold-rolled goods, wire rods, plates, silicon steel sheets, and stainless-steel products. Additionally, POSCO provides planning, design, and building services for industrial facilities, civil engineering projects, and office and residential structures. The corporation also engages in various business ventures, including network and system integration, steel and raw material trading, and power generating. It conducts business across the Americas, Europe, the Middle East, and Asia-Pacific. In Pohang-si, Gyeongsangbuk-do, South Korea, POSCO has its headquarters. In June 2023, As part of the company's ambitious goal to achieve carbon neutrality by 2050, Posco announced the introduction of a ground-breaking low-carbon steel product called Greenate-certified steel. According to Korea Herald, LG Electronics, the first customer to purchase the recently introduced low-emission steel for its home appliance manufacture, is the first user of this environmentally friendly steel.


Key Companies in the Steel Products market include



  • ArcelorMittal (Luxembourg)

  • Gerdau SA (Brazil)

  • POSCO (South Korea)

  • Nippon Steel & Sumitomo Metal Corporation (Japan)

  • JFE Holdings, Inc. (Japan)

  • Baosteel Group Corporation (China)

  • TATA Steel Ltd. (India)

  • United States Steel (U.S.)

  • Angang Steel Company Limited (China)


Steel Products Industry Developments


March 2022: The largest producer and exporter of recycled metal products in North America, Schnitzer Steel Industries, Inc., has introduced GRN SteelTM, a line of net-zero carbon products, from its Cascade Steel manufacturing facilities in McMinnville, Oregon.


September 2022: Nippon Steel, a Japanese steel company, has said that it will begin selling green steel products in the first part of the fiscal year 2023. Under the trade name NS Carbolex Neutral, steel with reduced carbon emissions will be offered for sale.


Steel Products Market Segmentation


Steel Products Steel type Outlook (USD Billion, 2018-2032)



  • Carbon steel

  • Alloy steel


Steel Products, Shape of steel products Outlook (USD Billion, 2018-2032)



  • Long steel

  • Tubular steel

  • Flat steel


Steel Products, End-users Outlook (USD Billion, 2018-2032)



  • Shipping

  • Energy

  • Construction

  • Packaging

  • Consumer appliances industry

  • Automotive

  • Housing

  • Others


Steel Products Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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