The specialty snacks market size is estimated to reach USD 18.97 billion and record a CAGR of 6.78% by the end of 2030. Some examples of specialty snacks include different types of nuts and seeds. People have preferred to snack on these for several centuries because they are a good source of protein and energy. They also are full of healthy fats that help maintain a healthy metabolism.
Specialty snacks are low in sugar. Therefore, diabetics love to eat them. They don’t have to worry about dangerous and unexpected blood sugar level spikes.
Covid-19 Analysis of Specialty Snacks Market
COVID-19 proved to be almost as dangerous as YESNIS PERSTIS (the bacteria that caused the Black Death around the world in the 14th century.) True, most people who got the virus recovered from it eventually. The problem is that some people had to be hospitalized and a small percentage (1%) died from it. Those who recovered from it sometimes had long-term damage in terms of developing diabetes and being constantly short of breath. Governments realized that they couldn’t take COVID-19 lightly.
They responded by imposing quarantines and lockdowns. These were temporary since they were not very successful in helping stop the spread of the disease. That said, many industries and markets were negatively affected by COVID-19. The specialty snacks market was one of these since agricultural productivity dropped in those nations that grew the nuts and seeds that are used in these snacks.
Manufacturers and food processors around the world suffered since they had to pay much higher prices for these harder-to-find nuts and seeds. The consumer paid the ultimate price in the form of higher prices. The manufacturers and food processors found their production costs increasing dramatically and they had to find some way to recoup these costs.
People around the world are conscious of their health. Thus, they are looking for healthier foods to snack upon. This is especially true in developed nations, but it is also increasingly the case in developing nations. People are reading the nutrition labels on the foods that they buy more closely now. This has been true for the past few years.
They want to eat foods that are a good source of protein and fiber. Nuts and seeds are a great source of both of these.
Food processing companies and manufacturers are seeing that there is real money to be made in specialty snacks market. They are realizing that this is especially true if the specialty foods that they process have extra nutrition added to them. That’s why they’re investing millions, and sometimes billions, in research and development in the attempt to develop and market specialty snacks that have more nutritional value.
Specialty snacks tend to be more expensive. This is a major factor that is restraining growth in the specialty snacks market. One other big factor is the fact that many people around the world are aware that eating specialty snacks can result in obesity. Obesity is a key trigger for developing diabetes.
The biggest challenge that food processing companies and manufacturers face lies in developing specialty snacks with more added nutrition that are affordable for the masses.
PepsiCo is a major American company. It has managed to remain one of the specialty snacks market leaders by creating a sustainable competitive advantage through extensive investments in research and development. This has allowed it to develop and market many specialty snacks that have high nutritional content. One of these is The Harvest mixed nuts and seeds snack.
By Product Type
The specialty snacks market can be divided into the following sub-segments based on product type:
The specialty snacks market can be divided into the following sub-segments based on category:
By Distribution Channel
The specialty snacks market can be divided into the following sub-segments based on distribution:
The store-based sub-segment is further divided into
The specialty snacks market can be divided into the following sub-segments based on region:
The North American region has been broken down into the United States of America, Mexico, and Canada.
The European Union has been broken down into the following nations:
The Asia-Pacific region consists of the nations of China, India, Japan, Australia, New Zealand, and the rest of the Asia-Pacific region.
The global specialty snack market remains very competitive. What accounts for this is the fact that the market is fairly lucrative and there are few barriers to entry. Companies are finding that they have to resort to one or more of the following measures to create the sustainable competitive advantage that they need to remain profitable in both the short and long run.
Companies invest in their future when they invest intensively in research and development. They expand and broaden their horizons and their prospects for remaining profitable in both the short and long run by developing newer products that are more nutritious. These snacks will be more popular with a global population that is increasingly health-conscious.
Companies can find customers in new markets easier when they launch new products. They can also strengthen their customer base in existing markets and acquire more customers in these markets.
When companies merge with and acquire other successful companies, they acquire extra resources that they didn’t possess before. This allows them to invest in research and development to develop and market the newer and more nutritious products that will allow them to justify charging much more for them.
They also have more resources to market more extensively. This helps them find customers in new markets. They have an easier time acquiring more customers in existing markets and finding new customers in these markets as well.
Entering into strategic partnerships with other successful companies accomplishes the same thing that mergers and acquisitions do.
Pepsico is a major American player. It has managed to create a global name for itself by continually innovating in terms of the types of food products that it develops and markets. A good example of this is Smartfood Smart 50.
List of Companies
The specialty snack market has a CAGR of 6.25%. The market is worth USD 17.25 billion. The United States of America dominates in terms of specialty snack market share. The European Union comes in second place in terms of market share. People are increasingly health-conscious, and this is what is driving growth in the market.
Frequently Asked Questions (FAQ) :
Specialty snacks market CAGR would be 6.25% during the forecast period.
Specialty snacks market valuation would be USD 18.97 billion by 2030.
Specialty snacks market has categories like conventional and gluten-free.
Specialty snacks market will have North America as its leader.
Specialty snacks market report has players like Conagra Brands Inc. (US), Kraft Heinz Company (US), Kellogg Company (US), Pepsi Co. (US), General Mill, Inc. (US), Mars Incorporated (US), FamousFoods, Inc.(US), Nestle SA (Switzerland), Diamond Foods, LLC (US), Blue Diamond Growers (US), Calbee, Inc. (Japan), and Sukhadia Foods (US).