South Korea Gluten-Free Products Market Overview
The South Korea Gluten-Free Products Market Size was estimated at 211.68 (USD Million) in 2023. The South Korea Gluten-Free Products Market Industry is expected to grow from 231.84(USD Million) in 2024 to 645.52 (USD Million) by 2035. The South Korea Gluten-Free Products Market CAGR (growth rate) is expected to be around 9.756% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Key South Korea Gluten-Free Products Market Trends Highlighted
The South Korea Gluten-Free Products Market is experiencing significant growth, driven by an increasing awareness of gluten sensitivities and celiac disease among the population. This awareness has led consumers to seek healthier food alternatives, pushing manufacturers to expand their product lines with gluten-free options. Traditional Korean cuisine, which is often rice-based, has also facilitated ease of adaptation for gluten-free diets. Additionally, there is a rising trend of health-consciousness among South Koreans, focusing on clean eating and natural ingredients, which propels demand for gluten-free products that fit these preferences.A gap in the South Korean market could be addressed by adding innovative options like local flavored gluten-free snacks or meals. These products would cater to both the health-conscious and taste-centric markets. Furthermore, the growth of the e-commerce sector enables gluten-free brands to market their products to a wider audience, particularly younger shoppers who favor online retail. Local brands are actively exploring niche markets by developing gluten-free adaptations of traditional foods to meet changing consumer demands. Also, there is a growing movement around the concept of food sovereignty where consumers take an interest in the origin of food products and ingredients used.
This trend encourages gluten-free brands to communicate their manufacturing processes and highlight the benefits of their offerings. As South Korean society becomes more diverse, the introduction of gluten-free products catering to various dietary preferences, including those of expatriates and health-focused Koreans, is set to shape the market further in the coming years. Overall, the South Korean Gluten-Free Products Market stands at a crucial point for innovation and consumer engagement, driven by health trends and increasing demand for gluten-free options.
South Korea Gluten-Free Products Market Drivers
Growing Health Awareness and Rising Celiac Disease Prevalence
The South Korea Gluten-Free Products Market Industry is witnessing significant growth due to an increase in health awareness among consumers regarding dietary restrictions and gluten-related health issues. Reports indicate that the prevalence of diagnosed celiac disease in South Korea has shown an increase of approximately 25% over the last decade, with recent estimates suggesting around 1 in 100 individuals may be affected. This rise has prompted organizations like the Korean Society of Gastroenterology to focus on raising awareness about gluten intolerance and celiac disease.As a result, consumers are more inclined to seek out gluten-free products, thereby driving the demand within the South Korea Gluten-Free Products Market.
Adoption of Gluten-Free Diets by Health-Conscious Consumers
There has been a marked increase in the adoption of gluten-free diets not only among those with gluten sensitivities but also among health-conscious individuals. A survey conducted by local health organizations found that about 15% of South Koreans are actively pursuing gluten-free lifestyles, attributing this trend to perceived health benefits such as improved digestion and increased energy levels. This growing segment of health-aware consumers is creating a substantial market opportunity for gluten-free products, thus positively impacting the South Korea Gluten-Free Products Market Industry.
Influence of Global Dietary Trends
Global dietary trends have considerably influenced the South Korean food industry, with gluten-free diets gaining traction as part of a broader push towards healthier, cleaner eating. The increasing popularity of international cuisines featuring gluten-free options has led local food manufacturers to innovate and develop gluten-free offerings. For instance, brands like CJ CheilJedang are actively expanding their product lines to include gluten-free alternatives, driven by consumer demand for variety in dietary choices.This alignment with global trends is playing a vital role in the growth trajectory of the South Korea Gluten-Free Products Market.
Support from Food Safety and Regulatory Authorities
The South Korean government has been actively promoting food safety and labeling standards, with initiatives to establish clear regulations around gluten-free products. The Ministry of Food and Drug Safety has implemented more rigorous labeling laws that require transparency in ingredient lists, which bolsters consumer confidence in gluten-free products. This regulatory support not only ensures product safety but also boosts market growth by facilitating easier access to gluten-free items in supermarkets and health food stores.The positive impact of government regulations is evident in the expanding range of gluten-free products available in the South Korea Gluten-Free Products Market.
South Korea Gluten-Free Products Market Segment Insights:
Gluten-Free Products Market Type Insights
The South Korea Gluten-Free Products Market is experiencing notable growth, driven largely by a rising awareness of health and dietary requirements among consumers. The market segmentation by Type is diverse, encompassing Bakery and Confectionery, Dairy and Frozen Desserts, Beverages, Meat Products, Prepared Foods, and Others. The Bakery and Confectionery segment is particularly significant, as it caters to a wide range of consumers who seek gluten-free options for traditional snacks and baked goods, making it a lucrative area within the market. Growing health concerns surrounding gluten intolerance and celiac disease have prompted many consumers to shift their preferences to gluten-free options, thereby enhancing the demand in this segment. Additionally, the Dairy and Frozen Desserts segment contributes to the market by providing gluten-free versions of traditionally high-demand products such as ice creams, yogurts, and puddings. This segment captures consumer interest by offering indulgent yet health-conscious alternatives. The Beverages segment is also on the rise, as an increasing number of consumers are seeking gluten-free options in their drinks, such as gluten-free beers and flavored beverages, facilitating a shift in the market dynamics toward more inclusive and health-focused choices. In terms of Meat Products, there is a growing tendency for consumers to opt for gluten-free processed meats that hold nutritional value while aligning with health trends. Prepared Foods presents an essential segment of the market that caters to busy lifestyles, providing convenient gluten-free meal solutions that don’t compromise on taste or nutrition. Other categories encompass a variety of novel gluten-free offerings that appeal to niche markets, including snacks and ingredients that support gluten-free diets. The overall trends within the South Korea Gluten-Free Products Market reflect a cultural shift toward healthier eating, supported by rapid changes in consumer behavior and preferences. With the government and various industry groups promoting health awareness campaigns, the market landscape continues to evolve, aligning with global trends while catering specifically to South Korean consumers. Economic factors and increased disposable income further augment the opportunities for diversified gluten-free products, leading to a bright outlook for this market segment in South Korea.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Gluten-Free Products Market Distribution Channel Insights
The Distribution Channel segment of the South Korea Gluten-Free Products Market is essential in ensuring the accessibility and availability of gluten-free options to consumers. This segment is divided into Store Based and Non-Store Based channels. Store Based is significant as it allows customers to physically inspect products, fostering trust and facilitating immediate purchases. Supermarkets and health food stores often provide specialized gluten-free sections, catering to growing consumer demand. On the other hand, Non-Store Based channels, including e-commerce, are gaining momentum, driven by the increasing trend of online shopping and convenience offered by digital platforms.This shift reflects changing consumer behavior, particularly among younger demographics who prefer purchasing online due to the ease of comparing products and prices. The ongoing rise in health consciousness amongst people in South Korea, coupled with an increase in dietary restrictions, continues to drive the growth of gluten-free product options across various distribution channels. With the South Korean government advocating for healthier eating habits, these channels are pivotal in promoting gluten-free diets as a viable and accessible option for many consumers across the nation.
South Korea Gluten-Free Products Market Key Players and Competitive Insights:
The South Korea Gluten-Free Products Market is experiencing rapid growth, driven by a rising awareness of health and wellness among consumers and an increasing prevalence of gluten-related disorders. In recent years, there has been a notable shift in dietary preferences as more people look for gluten-free alternatives, leading to heightened interest from both consumers and producers alike. This market presents a dynamic landscape characterized by a mix of established brands and niche players. Companies are focusing on innovation quality and expanding their product ranges to cater to the diverse needs of health-conscious individuals. Competitive insights reveal a strong emphasis on leveraging local ingredients, providing transparency in sourcing, and committing to sustainable practices among key players in the market.Namyang Dairy Products has carved out a significant presence within the South Korea Gluten-Free Products Market, known for its commitment to quality and consumer health. The company has diversified its offerings to include a range of gluten-free dairy products that cater specifically to the dietary requirements of those with gluten sensitivities. Namyang Dairy Products stands out through its innovative approach to product development, ensuring that its gluten-free products maintain high nutritional value while also appealing to the taste preferences of local consumers. The strength of the brand lies in its well-established distribution network, which allows it to effectively reach a broad customer base while maintaining reliability and trust in its product quality.Farmhopping is another notable player in the South Korea Gluten-Free Products Market, renowned for its unique approach to connecting consumers with local farmers and producers. The company emphasizes the importance of fresh, organic, and gluten-free products, making it a preferred choice among health-conscious customers. Farmhopping's key offerings include a variety of gluten-free snacks, baked goods, and meal kits designed for convenience. Its market presence is bolstered by strategic partnerships with local farms, contributing to the promotion of sustainable agriculture and community support. The strengths of Farmhopping lie in its commitment to transparency about sourcing and ingredients, as well as its ability to adapt to emerging consumer trends. While the company has focused mainly on building its brand presence and consumer loyalty, it has also explored opportunities for mergers and acquisitions that align with its mission to offer high-quality gluten-free options across South Korea, further solidifying its role in the market.
Key Companies in the South Korea Gluten-Free Products Market Include:
Namyang Dairy Products
Farmhopping
Greenwell Farms
Lotte Foods
CJ CheilJedang
Burch's GlutenFree Bakery
Kraft Heinz
General Mills
Ottogi
Boulder Canyon
The Kraft Heinz Company
Nongshim
GlutenFree Pantry
Donga Otsuka
Hanfarm
South Korea Gluten-Free Products Market Industry Developments
The South Korea Gluten-Free Products Market has seen significant growth recently, fueled by increasing health awareness and dietary preferences among consumers. Major developments include the expansion of product lines by companies such as CJ CheilJedang and Ottogi, which are enhancing their gluten-free offerings to cater to a burgeoning consumer base. In September 2023, Lotte Foods launched a new gluten-free snack range, addressing the rising demand for healthier snack alternatives. Namyang Dairy Products has also been actively promoting its gluten-free dairy products, tapping into health-conscious consumers. A notable merger occurred in October 2022, where the General Mills subsidiary acquired a local gluten-free producer to strengthen its market presence and diversify its product range. Furthermore, in the last few years, Burch's GlutenFree Bakery reported a surge in sales, contributing positively to the overall market valuation. The South Korean government's initiatives to promote healthy eating habits have further influenced the market dynamics, prompting various established brands to innovate and invest in gluten-free products. This evolving landscape reflects not only changing consumer preferences but also the commitment of local companies to expand their offerings and cater to the gluten-free market.
South Korea Gluten-Free Products Market Segmentation Insights
Gluten-Free Products Market Type Outlook
Bakery & Confectionery
Dairy & Frozen Desserts
Beverages
Meat Products
Prepared Foods
Others
Gluten-Free Products Market Distribution Channel Outlook
Store Based
Non-Store Based
Report Scope:
Report Attribute/Metric Source: |
Details |
MARKET SIZE 2018 |
211.68(USD Million) |
MARKET SIZE 2024 |
231.84(USD Million) |
MARKET SIZE 2035 |
645.52(USD Million) |
COMPOUND ANNUAL GROWTH RATE (CAGR) |
9.756% (2025 - 2035) |
REPORT COVERAGE |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
BASE YEAR |
2024 |
MARKET FORECAST PERIOD |
2025 - 2035 |
HISTORICAL DATA |
2019 - 2024 |
MARKET FORECAST UNITS |
USD Million |
KEY COMPANIES PROFILED |
Namyang Dairy Products, Farmhopping, Greenwell Farms, Lotte Foods, CJ CheilJedang, Burch's GlutenFree Bakery, Kraft Heinz, General Mills, Ottogi, Boulder Canyon, The Kraft Heinz Company, Nongshim, GlutenFree Pantry, Donga Otsuka, Hanfarm |
SEGMENTS COVERED |
Type, Distribution Channel |
KEY MARKET OPPORTUNITIES |
Growing health consciousness, Expanding online retail, Demand for organic options, Increased awareness of celiac disease, Rising prevalence of gluten sensitivity |
KEY MARKET DYNAMICS |
rising health consciousness, increasing celiac disease prevalence, expanding product variety, strong e-commerce growth, innovative marketing strategies |
COUNTRIES COVERED |
South Korea |
Frequently Asked Questions (FAQ) :
The expected market size of the South Korea Gluten-Free Products Market in 2024 is valued at 231.84 USD Million.
By 2035, the South Korea Gluten-Free Products Market is projected to grow to 645.52 USD Million.
The expected CAGR for the South Korea Gluten-Free Products Market from 2025 to 2035 is 9.756%.
The Bakery and Confectionery segment has the largest value in 2024, amounting to 55.0 USD Million.
Major players in the market include Namyang Dairy Products, Farmhopping, and Lotte Foods among others.
The Dairy and Frozen Desserts segment is valued at 45.0 USD Million in 2024.
The expected market size for the Beverages segment by 2035 is 115.0 USD Million.
The Meat Products segment is valued at 36.0 USD Million in 2024.
The market faces challenges such as ensuring product availability and addressing cost concerns for consumers.
There are significant growth opportunities in increasing consumer awareness and expanding product offerings in diverse categories.